Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

Officially, Jake Thomas is a digital marketing expert who runs a newsletter. Unofficially, he's YouTube's biggest title nerd. After years of honing his skills, he understands how to use psychology to get people's attention and convince them to click. He's written titles for videos that have gotten over 100,000,000 views on YouTube, and he runs a channel with less than 20 videos but around 100k sub...

Welcome back to the latest episode of the Niche Pursuits News Podcast.  This week, Jared Bauman and guest host Morgan Overholt talk SEO, Google, and AI, inspire with their successful side hustles, and share some weird niche sites that will definitely get you thinking. They discuss the Google Core Update - https://searchengineland.com/google-december-2024-core-update-rolling-out-now-449255 They tal...

Cyrus Shepard has been in the SEO industry for a long time, and in this incredibly insightful interview, he shares the most important lessons he's learned since the HCU. He has been working to figure out what Google considers to be "helpful content" and identify what website owners can do to recover from the update, or succeed, in the new landscape.  After analyzing 4000 ad- and affiliate-supporte...

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast.  This week Spencer and Jared take on the latest news and break it all down into bite-size pieces. They also share and compare their side hustles, and talk about some weird niche sites they found, hopefully to inspire listeners. They talk about how Googling is for old people -  https://www.wsj.com/tech/googling-is-for...

Back in September 2023, when Todd Sarouhan's San Diego travel site got hit by the HCU, he watched it lose around 80% of its traffic.  But then, in August 2024, another HCU update rolled out, and things turned around dramatically. Traffic started climbing back up, and it's been on the rise ever since.  But his site didn't just recover—it soared to new heights and is now exceeding its previous peak...

Welcome back to the latest episode of the Niche Pursuits Podcast! This week Spencer Haws and guest host Brooks Conkle take on the latest news in the SEO space. They break down the biggest headlines, and then they share their latest side hustles to offer listeners a bit of inspiration. Lastly, they discuss some weird niche sites they've come across and the strategies they're using. They talk about...

This week, Jared Bauman interviews James Oliver, who knows a thing or two about building successful niche sites. And just because the rules of the game have changed, that doesn't mean it's not a lucrative business proposition. In this interview, James talks about the successes he's had, the SEO strategies he's using at the moment, his experience with AI, and an iconic SEO tool that he recently acq...

Welcome back to the latest episode of the Niche Pursuits Podcast! This week, Jared Bauman and guest host Thomas Smith take on the news as usual, they talk about their side hustles during the Shiny Object Shenanigans portion, and then they share some Weird Niche Sites they came across. They discuss the site reputation abuse crackdown - https://www.adweek.com/media/cnn-forbes-lose-millions-google-se...

This week Jared Bauman sits down with Layla Pomper, an accidental entrepreneur who created the company ProcessDriven. She helps small businesses turn their ideas into sustainable processes and increase their efficiency. She's had especially noteworthy success on YouTube where, after getting just 5k subscribers, she was fully booked with clients. Since then, she's grown her following to over 74k. I...

Welcome to another episode of the Niche Pursuits News Podcast.  This week Jared Bauman and guest host Morgan Overholt team up to break down the latest headlines around Google, ChatGPT, and SEO. They also share their similar side hustles, along with an important message for content creators. Lastly, they talk about some very weird, annoying, and snarky niche sites they've found. They talk about the...

This week, Jared Bauman sits down with Morgan McBride, a previously successful content creator who was first highlighted as a Google Success Story and then crushed by its HCU. She was invited to the Google Creator Summit, but her experience and interview contrasts sharply with Jake Cain's , who also attended the event. Morgan holds nothing back as she talks about growing her portfolio of websites,...

Welcome back to another episode of the Niche Pursuits News Podcast! This week Spencer and Jared break down the latest news affecting SEOs and small publishers, they share their side hustle progress, and they talk about some weird niche sites for inspiration. They discuss Sam Altman's tweet - https://x.com/sama/status/1854238332534108188 They go over Dharmesh Shah's tweet - https://x.com/dharmesh/s...

This week Jared Bauman sits down with Jake Cain, a long-time blogger with a portfolio of sites, a former Niche Pursuits employee, and an attendee at Google's recent Creator Summit. In this interview, Jake shares his experience at the event, his thoughts on the topics discussed, and the main takeaways he left with.   Ready to join a niche publishing mastermind, and hear from industry experts each w...

Welcome back to the latest episode of the Niche Pursuits News Podcast!  This week Jared and guest host Brooks Conkle take on the latest headlines revolving around Google, large and small publishers, and SEO. They also talk about what's working and what's not for their side hustles, and they share some (successful and not-so-successful) weird niche sites. They discuss the couple that took on Google...

Taegan Goddard's been in the blogging game for a long time, launching his first website before WordPress even existed.  He went on to create his current website, Political Wire, which has been not only running but growing consistently for the last 25 years—no easy feat. Taegan has built "the anti-website," using non-SEO strategies to win over his political junkie readers and convert them into dieh...

Welcome back to another episode of the Niche Pursuits News Podcast!  This week Jared and guest host Thomas Smith talk about the latest news revolving around Google, large and small publishers, and SEO. They also share their (lucrative) side hustles and a few very weird niche sites. They talk about the changes at Google - https://www.searchenginejournal.com/google-search-has-a-new-boss-prabhakar-ra...

Mads Singer has a passion for management and for helping companies increase their revenue exponentially by tweaking and improving their business practices.   This Danish entrepreneur travels the world, speaking publicly and consulting privately with businesses and individuals to help them think creatively and "do more with the same." He has grown his own business from 0 to 200 employees in just a...

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites. They talk about the repercussions of Semrush buying Search Engine Land  They discuss a tweet about that acquisition They share a vide...

Jamie Northrup is no stranger to the "make money online" scene. He's been doing it for almost 20 years with varying success, depending on the strategy.  For years he has been developing different income streams, focusing particularly on side hustles with no customers, with considerable success. When he was laid off, he was lucky he didn't have to worry, because he had a solid hustle or two to keep...

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Spencer and Jared discuss the big news related to SEO, small publishers, and Google. They also share updates on their side hustles and more than a few weird niche sites. The big news is that Google might be sanctioned    They talk about severe sanction scenarios   Google responds to the ruling   They discuss the WordPre...

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.  In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe's no stranger to awards, either.  Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Per...

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Thomas Smith discuss the main news affecting small publishers and SEOs. They also share their side hustles and some weird niche sites. The big news this week is that the Forbes Advisor parasite SEO scandal   They talk about Forbes Advisor getting a penalty from Google They share a Lily Ray tweet on...

When Dave Chesson was in the US Navy, he would spend lots of time away from his family. And he hated it.  He decided to create a portfolio of niche sites in an attempt to earn enough to quit his job, but his path took a different turn. He got the idea to turn one of his websites into a book and self-publish it. As it turned out, it was the start of something big, and it allowed him to eventually q...

Welcome back to another episode of the Niche Pursuits News Podcast.  This week Jared and guest host Morgan Overholt discuss the most important and recent news for small publishers and SEOs. They also share their side hustles and some weird but useful niche sites. The big news this week is that we're seeing a reversal in traffic gains from the Google Core Update They share another open letter to Go...

This week, SEO expert Brie Moreau doesn't share his business results but, rather, the results of an incredibly in-depth study he did analyzing 260k search results to find an answer to a major question: what does Google want exactly? Using SurferSEO data and a data scientist, he and his team set out to use a data-driven approach to understanding how Google evaluates content and they were able to dr...