Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

In this episode, Jared talks with Ben Bozzay about how Tech Lockdown grew from a personal internet-use problem into a SaaS business doing $20K MRR. Ben shares how he went from free content on Medium, Reddit, and YouTube to paid guides, 300 early customers, and a full-time business after getting laid off. They also discuss the SEO strategy that brought in up to 70,000 monthly organic visitors, as w...

Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have reached 50K to 60K views. Brian also explains how Builder Methods Pro now includes 100+ training vide...

Brian Winum returns to the Niche Pursuits Podcast to share his advanced SEO system for building authority across Google, AI platforms, and affiliate sites. He breaks down his WP multi-site strategy, including how a single domain can support 700 to 800 subdomains and help address indexing challenges. Brian also explains his use of LLMS.txt files, entity silos, tiered link building, EEAT signals, an...

Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K mo...

Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income. We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, game...

Rob Walling joins the Niche Pursuits podcast to share what he's learned from 25 years in SaaS, 239 startup investments, and multiple exits. He breaks down the biggest mistakes founders make with pricing, churn, marketing, and choosing the wrong type of funding. Rob also explains why most SaaS companies shouldn't chase venture capital, how TinySeed raised $59 million to support bootstrapped founder...

Tim Stoddart returns to the Niche Pursuits podcast to share what he learned from selling Stodzy after 15 years, including the 3 things that made his agency more sellable. He also talks about rebuilding his focus around Quantum Leads, healthcare, AI, and lead generation after stepping away from several major projects. Tim explains why directories still work today, especially when paired with a serv...

In this interview, Denis Yurchak shares how he turned Skype's shutdown into Yadaphone, grew it to more than 20,000 users, and reached $17,500 in monthly revenue in a little over a year. He also explains how he launched eSIMPal, a second travel-focused venture that is already making about $2,000 per month. Denis explains the marketing tactics, pricing choices, customer outreach, and automation syst...

In this episode of the Niche Pursuits podcast, Kevin Surace shares lessons from building companies across 30 industries, earning 95 patents, and working in AI since the 1990s. He explains how founders can spot problems people are willing to pay to solve, why timing matters, and what gives businesses lasting power today. Kevin also explains why more than 5,000 AI companies have been funded while on...

Carrie Forrest shares how Google updates and AI Overviews cut her food blog traffic by 80%, dropping monthly page views from nearly 1 million to about 200,000. In this interview, she explains how ad income fell from roughly $20,000 to $30,000 a month to about $4,000 to $5,000, while Amazon earnings dropped from about $35,000 a year to around $150 to $200 a month. She also walks through what she tr...

In this episode, Jared Bauman sits down with Chris Panteli of Linkifi to break down why earned links, high-PR mentions, and trust signals matter more than ever for SEO, LLM visibility, and AI Overviews. Chris explains how journalists evaluate pitches in the AI era, what business owners should avoid, and where AI can help without harming credibility. He also shares practical ways to earn media cove...

In this episode, Data Coach Claire breaks down why Amazon Influencer is not dead, but why the old easy-money strategies are no longer enough. She shares how she is on track for around $100K while working about 15 hours a week, plus what her data reveals about watch time, carousel placement, and product depreciation. You'll hear why average view duration may matter far more than conversion rate, an...

In this episode, Jared Bauman sits down with François Mommens to discover how he built three SEO SaaS companies, including Linkody, IndexChecker, and LinkStorm. François shares the full founder journey, from an early failed business to growing Linkody over 13 years, reaching a few hundred paid customers, and relying entirely on organic traffic rather than paid ads. They also get into pricing exper...

In this interview, Christopher Gimmer shares how he grew Snappa from an early SaaS idea into a business that reached $1.5 million in ARR, including the painful rebuild that happened right after launch. He breaks down the SEO and content flywheel that drove growth, the pricing lessons he learned, and why timing matters so much when building or selling a software company. Christopher also talks abou...

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget.  The interview...

Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years. She also explains the syste...

In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI. You'll hear the difference betwe...

In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-l...

In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead. Jamie explains how a s...

In this episode, Nick Loper of The Side Hustle Show shares how he grew his podcast from zero to over 35 million downloads and 100,000 monthly listeners. He breaks down his listener pyramid strategy, how to turn strangers into superfans, and the tactics that helped him build a $10K-$20K/month sponsorship business. Nick also dives into lead magnets, podcast SEO, paid promotion, and the email flywhee...

Therese Waechter joins the Niche Pursuits podcast to share how she accidentally built a $250K-per-year sticker business, starting with a single design and Facebook Marketplace sales during the pandemic. She dives into how she took production in-house, scaled across Amazon, Etsy, and Faire, and now earns 90% of her revenue from those platforms. Therese also breaks down her promotional-heavy strateg...

In this episode, Matthew James Davy shares how he went from working as a marine engineer on superyachts to building a £630K e-commerce brand, all starting as a side hustle. He walks through his journey from failed drop shipping attempts to launching a white-labeled pottery equipment line with 50% margins. Matt breaks down how he used SEO, smart marketing, and manufacturing control to 9X his profit...

In this episode, Andrew Wilder, founder of NerdPress, shares how he scaled his WordPress support business from solo freelancing to a team of 22 managing over 900 websites. He opens up about the pricing decisions that fueled his growth, the hiring strategies that built his team, and the technical foundations every site owner should prioritize. From backups and security to Core Web Vitals and site s...

In this interview, Andreea Matei shares her journey to earning over $180,000 from the Amazon Influencer Program. With 3,500 videos under her belt, she dives into the exact strategies that have helped her scale her income to $5,000-$6,000 per month. Andreea walks through her process for selecting the right products, filming efficiently, and juggling various earning opportunities. Tune in to learn h...

In this episode, Jayden Clark shares how he built a high-ticket dropshipping business from scratch, scaled it to over $1 million in revenue within 12 months, and sold it for nearly $700K just two and a half years later. He breaks down his exact paid ads strategy, his SEO playbook for organic growth, and how he kept margins around 15% while working full-time. Jayden also reveals what he wishes he'd...