Niche Marketing Podcast

Grow your company's online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value proposition. This episode covers: Overview of what this epi...

What if you could harness the power of LinkedIn to supercharge your B2B marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that's making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing strategies from managing warm and cold contacts, to making the best use of groups and ad...

1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an ABM campaign.  Join us in this journey to transform your marketing...

"The world gives you value back when you provide value first," is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries. Dive into this episode to explore the art of content marketing for industrial products. Learn how to create, distribute, and elevate your content to reach your audience effectively. Discover the strate...

Are you struggling to break into the competitive world of industrial product marketing? Join us as we dive into the secrets of success with Kelly Olson from The Mx Group. Discover how they transformed a packaging company's brand, navigated the challenges of recruitment in a tight labor market, and even built e-commerce platforms for their clients. Get ready to learn actionable strategies for brand...

Unlock the future of marketing training with Clear Digital Labs! Journey through the world of apprentices-turned-marketing-aces. Discover how mentors guide entry-level marketers to success, earning digital certifications and real-world experience. Listen now and transform your brand or career with this groundbreaking approach. Want to learn more? This episode is a unique bonus episode in between S...

Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success.  In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel the secrets of building an irresistible personal brand and harnessing the power of social media.  Join...

Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California in his 20s where he discovered his talent for voice acting. He was the voice of the first snowboarding video game for Sony PlayStation called Cool Borders. Ev...

The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics to adopt and which to avoid?  Listen to today's episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the "wild west days of internet marketing." Nate began by creating websites for loan types that he didn't even understand, and eventual...

From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her to become an expert in the mortgage industry. Hear about Erina's experience as a processor before transitioning to full-time marketing and ho...

The Niche Marketing Podcast (NMP) is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode. The podcast is dedicated to providing in-depth discussions on specific strat...