Next Up with Adam Breneman

I traveled to State College, PA to sit down with new Penn State quarterback Rocco Becht. We go inside his transition to a new program, how he leads in the locker room, and the way he’s handled adversity along the way. He also opened up about the impact his dad, former NFL tight end Anthony Becht, has had on his journey and what it means to have that level of experience and support behind him. USAT...

I went to State College to sit down with Penn State GM Derek Hoodjer, who spent a decade at Iowa State alongside Matt Campbell before following him to Penn State. We talked through the realities of the job, how fast the recruiting landscape is changing, and how his role fits alongside the coaching staff in building the roster. This is a deep look inside how a college football program is really run...

I went back to my alma mater Penn State to sit down with new head coach Matt Campbell for a real, unfiltered conversation about stepping into one of the biggest jobs in college football. We talked about why he made the emotional decision to leave Iowa State, what it means to take over a storied program built by Joe Paterno, and the pressure and responsibility that come with it. He opened up about...

I sat down with Texas Tech GM James Blanchard and he told me what they actually look for in recruiting. For offensive and defensive linemen, it’s size and strength. For safeties and linebackers, it’s instincts and intelligence. At quarterback, it’s the skillset but also whether they’re a proven winner. That’s why Brendan Sorsby stood out. Being from Texas and already having ties to the school help...

I sat down with new Texas Tech quarterback Brendan Sorsby to talk about what it meant to come back home to Texas and lead the Red Raiders. One of the top quarterbacks in the transfer portal, Sorsby chose Texas Tech and is stepping into a big opportunity in Lubbock. We break down his journey, why he made the move, and what to expect from him as he takes over the offense. TravisMathew: TravisMathew...

I sat down with Texas Tech GM James Blanchard and he explained what his role really looks like now. A big part of it is managing people, not just players. He’s constantly navigating conversations between coaches, agents, and parents… especially when expectations don’t match reality. That balance is everything in today’s game. This is a “Best Moment” from my full interview with Blanchard during the...

College football is in a new era, and roster building has completely changed. I went to Lubbock, Texas to sit down with Texas Tech GM James Blanchard to break down how he’s building one of the top rosters in the country. He explains what the GM role actually looks like in the NIL era, the trust he’s built with Joey McGuire, and how that partnership drives every decision. He also shares how close T...

At Texas Tech, one of the first things Joey McGuire fixed was how the team ate. It might sound small, but there wasn’t even a dedicated football dietitian when he arrived, now they have two. The difference in how the players eat today compared to before he got there is night and day. Food actually came up in McGuire’s very first one-on-one conversations with players, which says everything. Breakin...

Joey McGuire opened up about how he’s built Texas Tech’s culture and why they don’t flinch no matter what happens. After a tough loss to Arizona State, there was no panic or overreaction, just consistency. That’s the standard he’s set. Win or lose, the message stays the same and the staff shows up for the players no matter what. Behind the scenes, everything changed, practices became more physical...

I traveled to Lubbock, Texas and sat down with Joey McGuire for a real behind-the-scenes look at how he’s building Texas Tech from the ground up, and it goes way deeper than just football. From grinding 20 years in high school football to completely reshaping a Power 5 program, McGuire breaks down the exact culture, leadership, and systems he’s using to win in the modern NIL era. He opens up about...

In this clip, Arkansas General Manager Gaizka Crowley reveals how they’re building a championship roster in the new era of college football. What actually matters most when constructing a roster? On defense, it starts with one thing: stop the run, eliminate explosive plays, and force turnovers. On offense, it all comes down to quarterback play and dominance in the trenches, but one elite wide rece...

Arkansas GM Gaizka Crowley wasn’t expecting the phone call from Ryan Silverfield, but he was ready for it. He says in this clip that he always focused on the job in front of him, not the next one. When the opportunity came, he was prepared. His connection with Silverfield was built through conversations about philosophy and what they want the roster to look like moving forward, and it ended up bei...

Arkansas head coach Ryan Silverfield reveals why he cuts out alcohol, sugar, and social media during the season and how it sharpens his focus. He opens up on discipline, routine, and what it takes to stay locked in as an SEC head coach. This is one of the best moments from my full interview. A real look inside high-level coaching. This is a Best Moment from the Next Up 2026 All-American Tour. ⸻ Tr...

This is a "Most Replayed Moment" from my full interview with Arkansas Head Coach Ryan Silverfield. Silverfield breaks down the chaotic first 24–48 hours after landing his dream job, from managing recruiting to rebuilding a program overnight. He shares the mindset behind his “Now” culture, leadership philosophy, and what it really takes to turn a program around fast. This is one of the best moments...

College football is being rebuilt behind closed doors. I went to Fayetteville to sit down with Arkansas GM Gaizka Crowley as he takes over one of the most important roles in the sport, and he opened up on what this job really looks like in the NIL era. The pressure, the decisions, and how rosters are actually built now. This is what it takes to build a championship program today and why everything...

I traveled to Fayetteville, Arkansas to sit down with Head Coach Ryan Silverfield. He’s taking over Arkansas football with a clear vision and a winning mindset, and in this interview, he opens up on his journey, leadership philosophy, and what it takes to build a championship program. This is Ryan Silverfield completely unfiltered like you’ve never seen before. USAT: This tour is powered by USAT,...

I flew to Orlando to interview Mike Repole, billionaire founder of Vitaminwater and BodyArmor, and now owner of NoBull and the UFL, plus his family office Driven Capital. In this full interview, he shares how he built billion-dollar brands, his business strategy, leadership mindset, lessons from Tom Brady, and his vision for the future of football. Watch for unfiltered insights on entrepreneurship...

In this episode of Next Up with Adam Breneman, presented by Teamworks, Florida State General Manager of Personnel Darrick Yray joins Adam to break down how a modern college program actually builds a roster from high school recruiting vs. the portal, to retention as strategy, to culture built through competition. He shares the lesson he’s learned from Mike Norvell’s consistency, why comparing NIL/r...

Watch the full episode with Kenny Dillingham: It’s rare to get a behind-the-scenes look at the hiring process of a head coach. So I asked Kenny Dillingham about his journey— how it all unfolded, from the first phone call to his first team meeting. Kenny Dillingham shared what it was like to land his dream job as the head coach of Arizona State Football. SUBSCRIBE ON YOUTUBE: https://www.youtube.co...

Virginia Head Coach Tony Elliott joins Next Up with Adam Breneman to talk culture, NIL, portal strategy, and what it really takes to get UVA to Charlotte. Elliott explains why he chose Virginia—elite academics, true alignment with AD Carla Williams and university leadership, and a faith-driven belief that he could build a program the right way. He details the foundation work most people don’t see:...

This week on Next Up with Adam Breneman, Mississippi State Head Coach Jeff Lebby joins the show to talk about the journey of rebuilding a program in the heart of the SEC. From taking over a team that had seen four head coaches in five years, to bringing in more than 60 new players and creating instant belief, Lebby opens up on how he’s building stability and momentum in Starkville. He shares what...

Watch the full episode with James Franklin: https://youtu.be/xPES1GMZl50 Everyone wanted Jim Knowles. Ohio State. Notre Dame. Oklahoma. But James Franklin and Penn State got it done. When the best defensive coordinator in college football hit the market, Franklin didn’t hesitate — and it changed everything. This wasn’t luck. It was leadership. It was having the right people — like Pat Kraft — and...

This week on Next Up with Adam Breneman, Congressman Russell Fry joins the show to talk about the SCORE Act, his bipartisan proposal to bring stability back to college athletics. Fry explains why the current NIL and transfer portal landscape feels like the Wild West, and how the SCORE Act aims to create a single national standard. We dive into what the bill means for athletes, schools, and fans: p...

The structure. The discipline. The standard — every single day. Manny Diaz saw it up close under James Franklin at Penn State. Not just talk about toughness and culture. A masterclass in how to live it. Diaz broke it down on Next Up. Watch the full episode: https://youtu.be/XZQ3WPnFoX4 For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIBE ON YOUTUBE: http...

Watch the full episode with Brennan Marion: https://youtu.be/PjQvDIYZtE0 They passed him over. He kept showing up. From coaching at NAIA schools to inventing his own offense… Brennan Marion’s story is what college football is all about — grit, faith, and never skipping a letter on the path to greatness. For sponsorships or business inquiries reach out to: advertising@frontofficesports.com SUBSCRIB...