Next Level Supply Chain with GS1 US

What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, Jason Boyce , Founder and CEO of Avenue7Media , joins host Reid Jackson to share what he's learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains w...

How accurate is your inventory? For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year. In this episode, Dean Frew , President, RFID Solutions Division, SML IIS , sits down with hosts Reid Jackson and Liz Sertl to explore how RFID solves one of retail's biggest challenges. Dean shares how real-time data...

Did you know that the first coupon dates back to the 1800s?  It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now. In this episode, Brett Watson , CEO of The Coupon Bureau , joins hosts Reid Jackson and Liz Sertl to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and bu...

Do you ever think about food safety when you sit down for a meal? It's easy to take for granted, but behind every meal, strict standards and practices ensure the food we consume is safe. In this replay episode, we revisit our conversation with Darin Detwiler , Founder and CEO of Detwiler Consulting Group . Darin's path to food safety is deeply personal, driven by the tragic loss of his son to E. c...

The apparel industry is working to be more sustainable, but verifying those claims is complicated. With over 70 certifications and no standardized way to share data, brands and retailers struggle to track sustainability efforts efficiently. In this episode, Amy Reiter , Senior Director of Customer Success for the Apparel and General Merchandise Initiative at GS1 US , joins hosts Reid Jackson and L...

The Food Safety Modernization Act (FSMA) compliance deadline is approaching quickly, giving companies less than a year to meet new food safety and traceability requirements. But beyond compliance, why does traceability matter? In this episode, Wiggs Civitillo , Founder & CEO of Starfish ,  joins hosts Reid Jackson and Liz Sertl to discuss how product traceability can streamline recalls, reduce foo...

Customers have endless options at their fingertips. If they can't find what they need in your store, they'll simply go elsewhere to shop. But this isn't just a retailer's problem, it's a challenge that impacts the entire supply chain. In this episode, industry expert Mike Graen joins hosts Reid Jackson and Liz Sertl to break down the critical importance of on-shelf availability. Mike shares why en...

Traceability and supply chain integrity are more than just buzzwords—they're the backbone of patient safety and industry innovation.  In this episode, host Reid Jackson welcomes Gary Lerner , Founder and CEO of Gateway Checker, to explore the transformative power of the Drug Supply Chain Security Act (DSCSA). They discuss how the shift from lot-level to item-level traceability is revolutionizing h...

As 2025 approaches, supply chain trends like digital transformation, AI, sustainability, and smart logistics remain top of mind. In this episode, James Chronowski , Vice President of Strategic Account Management at GS1 US , joins hosts Reid Jackson and Liz Sertl to explore how data quality plays a crucial role in addressing these trends. James offers practical insights for businesses to tackle eme...

Modern technology makes starting an online business easy. However, that also means stiffer competition.  How can aspiring entrepreneurs succeed in the world of e-commerce? In this episode, Jesse Ness , at Ecwid by Lightspeed , joins hosts Reid Jackson and Liz Sertl to discuss the essential steps and common pitfalls of starting and growing an online business. They discuss ways high-quality imagery,...

This year has been packed with incredible supply chain stories showcasing innovation, collaboration, and inspiring moments in supply chain logistics. In this episode, hosts Reid Jackson and Liz Sertl take you through their favorite conversations of the year, featuring insights from industry leaders like Gena Morgan, Dr. Darin Detwiler, and Chuck Lasley. They discuss key topics that defined the yea...

What started as a college project has now become a pantry staple sold in over 5,000 stores.  In this episode, Matt Pittaluga , Co-Founder of Hank Sauce , joins hosts Reid Jackson and Liz Sertl to share how a homemade hot sauce grew into a beloved national brand. Matt explains how traceability and consistency have been key to scaling the business while keeping product quality high. Through detailed...

With disruptions becoming more frequent, companies must adapt or risk falling behind. To stay ahead, many are embracing new technology, with AI emerging as a powerful tool for enhancing supply chain agility and resilience. In this episode,  Steve Hochman , VP of Research at Zero100 , joins hosts Reid Jackson and Liz Sertl to talk about the key trends shaping the future of supply chains. He highlig...

With less than 10% of warehouses currently automated, the industry is on the verge of a major transformation.  As automation surges, one element will define success: the power of high-quality data. In this episode,  Ries Bouwman , Product Manager at KNAPP , and Gasper Gulotta , Director of Software Consultancy at KNAPP , join hosts Reid Jackson and Liz Sertl to discuss how accurate data is essenti...

As supply chains become increasingly complex and stringent regulations like DSCSA and FSMA become more prevalent, understanding how to leverage EPCIS (Electronic Product Code Information Services) for granular visibility and efficient data management is more crucial than ever. In this episode, hosts Reid Jackson and Liz Sertl are joined by Matt Andrews , Global Standards Director at GS1 US . Matt...

Imagine if barcodes not only speed up your grocery checkout but also transform logistics, healthcare, and the overall efficiency of global supply chains. In this episode, hosts  Reid Jackson and Liz Sertl are joined by Rich Eicher , Director of codeREADr . With his extensive experience in barcode innovation, Rich shares insights into how modern camera-based barcode readers surpass traditional lase...

Imagine a world where combating climate change and protecting the environment is integrated into every step of global trade.  In this episode, hosts Reid Jackson and Liz Sertl are joined by Lea-Ann Bigelow , Director of Green Trade at U.S. Customs and Border Protection (CBP). With a wealth of experience in environmental regulation and sustainability, Lea-Ann shares how U.S. Customs is evolving to...

Imagine a world where ensuring patient safety and improving healthcare outcomes begins with something as simple as smart inventory management. In this episode, hosts Reid Jackson and Liz Sertl are joined by Chris Anderson , Director of Technical Program Management at VUEMED . Chris, with nearly a decade of experience in data management and analytics, shares the intricate world of inventory managem...

Food safety is intricate, and for some, it can be emotional. But as food safety evolves, technology and innovation are more crucial now than ever.   Reid Jackson and Darin Detwiler, Founder and CEO of Detwiler Consulting Group, discuss the intricacies of food safety. Darin, an expert with over 31 years of experience, opens up about his journey, which began with the tragic loss of his son to E. col...

In the supply chain, technical requirements are the cornerstone for creating scalable and interoperable systems that ensure a seamless flow of information and enhance the accountability and traceability of materials and products throughout their lifecycle.   Liz and Reid got to talk about this with Elyse Tosi, the Vice President of Accounts and Implementation at EON, an innovator in product digiti...

Today, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy , of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond!  Key takeaways: Building a defensible brand is crucial for long-term success. Invest in building a brand that i...

Celebrating 50 Years of the Barcode, hosts, Reid Jackson and Liz Sertl speak to an impressive lineup of industry experts, direct from Orlando, at GS1 US's yearly conference, Connect. They chat with: Dave DeLaus , CIO at Wegmans, dissects the complexities of integrating new technologies to enhance consumer experience and shares how Wegmans is tackling the challenges of implementing 2D barcodes for...

In this episode, we dive into how QR codes are revolutionizing packaging, non-alcoholic beverages are making waves, and community networks are driving market success.  Daniel Scharff is the CEO and founder of Startup CPG, a vibrant community supporting emerging consumer packaged goods brands. With a background in San Francisco's food tech scene, Daniel created a Slack community with over 20,000 me...

Social commerce is booming, and today's conversation proves that if you haven't considered selling on social media, then it's time you did. Wes Duquette is VP and GM of B2B and Retail at ShipBob, a tech-enabled 3PL that empowers small and medium businesses with advanced supply chain capabilities. In this episode, he speaks with Liz and Reid about the powerful impact of influencers and platforms li...

Speedy and efficient traceability systems are vital for compliance, consumer health, and resilience in the food safety industry. Andy Kennedy , Principal Traceability Advisor at New Era Partners, joins us to unravel the complexities of food safety in the supply chain. With 17 years of experience creating SAS food traceability businesses, Andy offers insights into the historical context of traceabi...