NexGen CMO Podcast

Kelly Hopping, CMO of Demandbase, sits down with Amanda Dyson, global head of demand gen and ABM at e2open, to discuss Amanda’s journey in marketing and her passion for nurturing and growing authentic leaders. Amanda emphasizes the significance of mentoring next-gen talent and offers advice on overcoming imposter syndrome. Together they share advice for up-and-coming CMOs, encouraging them to be t...

Join Kelly Hopping, CMO of Demandbase, and Sangram Vajre, co-founder and CEO of GTM Partners, for a conversation on the importance of integrated tech solutions, authentic leadership, and the profound influence of personal values in shaping business practices and fostering meaningful connections. WSJ Best Selling Author Sangram shares insights from his career in B2B marketing, including his journey...

Tune in to join Kelly Hopping, CMO of Demandbase, and Kim Storin, CMO of Zayo Group, for a dynamic conversation on the do’s and don’ts during mergers and acquisitions! The conversation includes positive advice on the importance of starting with optimism and how to manage change. Don’t miss the opportunity to hear from these two experts as they recount their decades of experience and share advice f...

In this episode, Kelly Hopping, CMO of Demandbase, and Carolyn Wellsfry Cheng, director of global ABX at Workday, discuss optimizing marketing strategies to drive revenue.  Together Kelly and Carolyn emphasize the importance of sales and marketing alignment through regular, data-driven meetings to create strong partnerships and build trust. Listen  for advice on practicing empathy and de...

Join Kelly Hopping, CMO of Demandbase, for a conversation with Jorge Bestard, head of EMEA, Canva for Enterprise, to hear first hand what international alignment means from a sales perspective. Jorge shares his experience in being a sales leader working with marketing teams every day and the differences he sees working with teams across borders.

Tune in to join Kelly Hopping, CMO of Demandbase, and Heidi Bullock, CMO of Tealium, as they break down the role of data in marketing and how it impacts decision-making and alignment between sales and marketing teams. Together Kelly and Heidi share personal experiences and tips for leveraging data to foster collaboration across departments.

Kelly Hopping, CMO of Demandbase, sits down with Jake Sorofman, CMO of Visier, to discuss his experience at six software startups that have collectively raised over $1 billion in venture capital. Jake shares his journey and offers insights into marketing across different growth phases. Together they discuss how to identify the right career path, embrace challenges, and the importance of learning f...

In this episode, Kelly Hopping, CMO of Demandbase, and John Eitel, CSO of Demandbase, discuss Scott Brinker's most recent MarTech Landscape and new research from LinkedIn and Ipsos. You won’t want to miss this engaging conversation on B2B market trends and how they relate to current events.

Kelly Hopping, CMO of Demandbase, is joined by Megan Lueders, CMO of Sonatype, to discuss leadership across teams and in the local community. Megan draws on her experiences to share advice for emerging marketing leaders for enhancing their leadership skills and fostering a positive team dynamic. From serving on boards to finding your passion, listen now for a master lesson in leadership.

In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of marketing at PathFactory, dive into how to create relationships to build a community of mentors. Peter shares advice on finding the right communities and how to add value in those networks. PLUS: Tune in to find out who was previously a child model!

In this episode Kelly Hopping, CMO of Demandbase, and Grant Johnson, CMO of Billtrust, share advice on how to find a mentor and stand out to accelerate your path to becoming a CMO. As a five-time CMO, Grant shares the importance of mentorship, no matter your age or stage in life.

Back for round 2! John Eitel, chief sales officer at Demandbase, joins Kelly Hopping, chief marketing officer at Demandbase, for a second episode to discuss how B2B buyers are changing and what’s happening in the world of B2B sales and marketing. From the Adobe Summit to March Madness, hear their thoughts on how sales and marketing are changing the game.

In this episode, Kelly Hopping, CMO of Demandbase, is joined by Katie Hollar, VP of marketing at Clutch, to discuss aligning marketing with business objectives, fostering collaboration with sales, and driving demand through brand initiatives. Katie also offers tips on measuring ROI, managing long lead cycle initiatives, and setting clear campaign expectations. Together, Kelly and Katie explore the...

In this episode Kelly Hopping, CMO of Demandbase, and Brandon Hurter, CMO of Element451, explore the transformative impact of AI in marketing. Initially skeptical, Brandon shares his journey from doubter to believer, recounting pivotal moments where AI revolutionized his approach. From infusing AI into product marketing to leveraging GPT4 for narrative generation, together Kelly and Brandon explor...

Join Kelly Hopping, chief marketing officer at Demandbase, and John Eitel, chief sales officer at Demandbase, as they explore the world of sales and marketing alignment in the inaugural episode of the NexGen CMO podcast. Drawing from their experience in driving revenue and fostering collaboration, Kelly and John explore the critical role of alignment in achieving organizational success. Together t...