NEW TREND SOCIETY

In this episode, we welcome our regular guest Sarah Emmerich as we dive into the story behind The Mastermind Experience and its lasting impact on your lifes. We share our biggest learnings and setbacks from our journey and reflect on how these experiences have shaped us. Additionally, we discuss how to navigate situations when things don’t go as planned, recognizing that you can’t control everythi...

In this episode, we welcome Michael Frohoff, the CEO and Founder of Kruger Media, to explore the world of modern brand collaborations and influencer partnerships. Michael dives into what it takes to build a strong, effective team and shares his insights on the essential qualities that define a brand’s unique DNA. He unpacks how Porsche and Dua Lipa created a unique partnership and gives us a behin...

In dieser Folge begrüßen wir Isabelle Guenou, die inspirierende Gründerin des Health-Tech-Startups  theblood . Sie gibt uns spannende Einblicke in die Entstehung ihres Unternehmens, erzählt von Herausforderungen und Rückschlägen und verrät, warum manchmal nur drei Sekunden Mut den Unterschied machen können. Wir erfahren außerdem, wie sie als Gründerin auf persönlicher Ebene gewachsen ist und warum...

In this episode, we welcome Andrea Sasse, the German Consul General in Los Angeles. She shares fascinating insights into her daily work and her efforts to strengthen transatlantic ties between Germany and the U.S. We also explore how to build an international network and stay informed about key local and global issues. Follow the German Consulate General on Instagram: @germanyinla

In this episode, we welcome Kade Speiser, DJ Leisan and Tim Kasper at Paulaner Sunset for an insightful conversation on marketing, building your career as an artist, and much more. Join us as we dive deep into the world of social media content, exploring top strategies and creative methods for branding and community building. We cover the best types of content for each social media platform and sh...

In this episode, we welcome Tristan Bordallo, member of EO and CEO of Fr8topia, he uncovers the fascinating world of trucking and logistics in the U.S. Tristan breaks down the real challenges facing the industry today, from driver shortages to the future of autonomous vehicles. Discover why trucking remains the backbone of America's economy and how he's leveraging social media to modernize this tr...

In this episode, we have an insightful conversation with Jo Dietrich, Co-Founder of ZEAM, about the role of Customer Lifetime Value, the immense potential of targeting younger audiences, and the challenges and rewards of leading a major marketing agency. We also explore how cultivating a reading habit can significantly benefit your business. Join us for an inspiring talk about Gen Z, the future of...

In this episode, we welcome Hannah Toni Trueb, the Creative Director of John Reed Fitness and Gold’s Gym. Hannah shares her journey into the creative industry and provides insights into sports brand marketing. She explains the reason behind various brand slogans, and we explore the differences between European and U.S. marketing campaigns. Join us for an inspiring look into the world of marketing...

In this episode, we are joined by Magnus Resch, a German professor at Yale University and the former founder of Gymondo. Magnus takes us deep into the fascinating world of the art gallery business, revealing insider secrets on what it really takes to succeed as an artist in this competitive industry. From building strong networks to mastering the art of self-promotion, we explore the key strategie...

In this episode, we welcome back our returning guest and partner, Dennis Kluba, to discuss the new approach to personal branding and building professional business relationships. We also explore the rise of newspapers in the U.S., the evolution of media in the past and what the future might hold, and the latest insights on Benjamin Diedering's personal brand. Follow Dennis on Instagram: ⁠ @den...

In dieser Folge sprechen wir mit Antonia Cox, der Unternehmerin und Gründerin des Pflanzentopf-Startups Pottburri . Wir tauchen ein in die Geschichte hinter dem Familienstartup und sprechen über die spannende Frage, was hinter den Kulissen von "Die Höhle der Löwen" geschieht! Außerdem sprechen wir über Herausforderungen bei der nachhaltigen Produktion der Töpfe und wie man das perfekte B...

In this episode, we are talking with Leisan Valieva, a passionate DJ and podcaster who has built a successful career in Los Angeles over the past years. She shares her journey from moving to LA with nothing to performing with top artists, emphasizing the importance of embracing challenges and learning from mistakes. We discuss wether to prioritize happiness over money, and how to stay true to ones...

We want to revive one of the most popular episodes of last year! This was the episode with Cole Walliser  - He is a Canadian filmmaker and music video director. The man behind the "Glambot" is in conversation with Benjamin Diedering and the audience. He tells us interesting stories about his career from scratch and talks about very interesting insights. Website: colewalliser.com Instagra...

In this episode we welcome Martin Torres, the head coach of Adidas Runners and trail runner, to share his passion for the sport and the magic of run clubs. We explore how trail running has evolved from a simple hobby to a thriving community and lifestyle, emphasizing the importance of creating a welcoming environment for newcomers. Additionally, we delve into the growing popularity of trail runnin...

In this episode, out of the box content director Dennis Kluba and Benjamin Diedering are talking about marketing and how social content is produced best. They are also talking about why finding a niche is important for your brand and Dennis shares his experience and ideas on simple but effective social media marketing. Join us, for an inspiring talk about work, passion and creativity! Follow Denni...

In dieser Folge begrüßen wir David Ayrian und Tareq Jomaa von SalesHAX. Sie erklären, wie sie mit ihrer Consulting-Agentur Unternehmen mit individuellen Strategien zu mehr Umsatz verhelfen und die Performance im Vertrieb optimieren. Außerdem sprechen wir über Lead-Generierung, die Bedeutung persönlicher Kundenbetreuung und wie man seine Kunden dadurch langfristig bindet. Die beiden teilen ihre Erf...

In dieser Folge begrüßen wir den BrewDog CEO und Podcast Host Adrian Klie. Wir blicken gemeinsam hinter die Kulissen der Bierindustrie und klären die Frage, was den deutschen Biermarkt vom amerikanischen unterscheidet. Außerdem berichtet Adrian von seinen abenteuerlichen Reisen durch die gesamte Welt und wie sich dadurch ein lukratives Podcast-Imperium aufbauen lässt, zudem teilt er wertvolle Tipp...

In this episode, we welcome Anuschka van Lent, a German-Dutch actress living in LA, to share her journey and the pursuit of dreams in Hollywood. We dive into the challenges of making it in the film industry, highlighting the importance of creativity and boldness. Additionally we explore the question of why it can be motivating to step out of your comfort zone, also offering insights on navigating...

In dieser Episode begrüßen wir Kamiar Bar Bar und Maurice Impraim, die Gründer vonTeaching Finance. Wir tauchen ein in die Entstehungsgeschichte hinter Teaching Finance, ihre Motivation hinter dem Unternehmen, und wie man durch authentisches Personal Branding Neukunden gewinnt. Die beiden erklären, wie man mit radikaler Ehrlichkeit Wachstum fördert und beantworten die Frage, was hinter ihren 10 Pr...

In this episode, we welcome Marten Hørger, one of the biggest international DJs, to discuss his journey and the world of electronic dance music. We delve into the history of electronic dance music, explore how to make people happy through music, and learn the secrets to becoming a successful DJ. Tune in for an inspiring conversation packed with insights and tips for aspiring DJs and music enthusia...

In dieser Episode begrüßen wir Sebastian Szalinski. Der polarisierende Unternehmer erzählt uns vom Aufbau seiner eCom-Unternehmensberatung IRON MEDIA und verrät seine Tipps und Tricks, wie man mit vergleichsweise wenig mitarbeitenden 7 Millionenn Euro Jahresumsatz erreichen kann. Sebastian auf LinkedIn: Sebastian Szalinski

In this episode, we welcome Cecilia Taieb, the Global Head of Communication at CUPRA. Join us as we dive into the world of CUPRA, exploring the brand's unique strategies and the creative approaches used to connect with their distinctive audience. Cecilia shares her insights on what sets CUPRA apart in the automotive industry and how they craft their communication to resonate with their target...

In dieser Folge begrüßen wir die PR-Expertin Marie Claire Kozik und klären nicht nur die Frage, was PR eigentlich genau ist, sondern sprechen auch über ihren Weg als Journalistin und ihre PR-Arbeit bei Netflix. Außerdem verrät sie ihre Tipps für deine eigene Personal Brand und verrät die Geheimnisse der Personal Branding Tricks von George Clooney und Shakira. Marie-Claire auf LinkedIn:  Marie-Clai...

In this episode, we welcome Judith Williams, who is living the American dream in Germany. Judith shares her inspiring entrepreneur story, offering invaluable tips in sales and explaining why storytelling is crucial in business. We dive into a comprehensive discussion on entrepreneurship and passion, and explore the future of commerce and shopping. Plus, we get an insider’s look into her experience...

In dieser Episode sprechen wir mit dem Unternehmer Johannes Haller. Johannes hat mitten in der Corona Krise sein Yacht-Charter-Business auf Ibiza gestartet und erzählt uns von den anfänglichen Challenges und Chancen. Außerdem teilt er einige spannende Insights aus dem Business und verrät einige interessante Sales-Hacks. 🤫 Johannes' Business: @hallerexperiences_ibiza Johannes auf Instagram: @j...