New Digital Age

NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly-ish ramble through another week in digital media and marketing. We discuss NDA's arrival in Manchester with out Trinity Lunch North event, why Andy ran out of petrol on the sausage-roll fuelled journey to Manchester, and the brilliance of both the Alliance of Independent Publishers and Mediatel's Future of Media events....

NDA Editor Justin Pearse and Publisher Andy Oakes take their weekly shuffle through another seven days in Digital media and marketing.  The discussion ranges from Mindshare's Huddle event to Andy's latest illness before we welcome this week's special guest,  Matt Barash, Senior Vice President, Americas + Global Publishing at Index Exchange live from Dmexco. Adtech veteran Matt gives...

 Programmatic Stars is a podcast talking to leaders at brands who have responsibility for delivering programmatic advertising for their company. In the first episode, we sit down with Sharmeen Lalani-Fade, Global Category Lead Online Media & Data at pharmaceutical giant Bayer. The discussion ranges from how in-housing by advertisers can lead to better, more productive relationships with agenci...

The It’s Always Media Thursday podcast returns after a summer break, with Editor Justin Pearse and Publisher Andy Oakes rambling through a week in digital media and marketing. As the industry gets back into full swing, we're joined by special guests Fiona Salmon, Vice President of Global Partnerships, Captify; and Gideon Spanier, UK Editor-in-Chief of Campaign and Editorial Director of PodPod...

What does the role of Head of Digital or Digital Director at a brand mean today? In world where the phrase 'everything is digital now' is commonplace, what advantage does such a dedicated role give to brands trying to navigate the frenetic and fragmented digital landscape to get closer to their customers? NDA's new podcast series Digital Leaders meets Heads of Digital, Digital Direc...

For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc. The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022. (Please note, this podcast was recorded prior to Google’s announce...

In the latest episode of the 'NDA Meets' podcast, we sit down with Carl White, Co-founder and Group CEO of identity-free targeting specialists Nano Interactive.  The discussion covers the benefits of ID-free targeting for advertisers, publishers, and consumers; how ID-free advertising can be measured and attributed; the attention economy; and more.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing. In this week's episode, we discuss the joyful return of both Programmatic Pioneers and Cannes Lions. And why, despite the arrival of the Jubilee Line, Farringdon will never replace Soho as the heart of the i...

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and adver...

In the latest episode of the 'NDA Meets' podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio.  The conversation covers the move away from tracking individuals, the value of metrics such as Cost per Engagement, and the future of the mobile ad experience, among other key industry issues.

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing. In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage. We're joined by special guest Marco Bertozzi, Preside...

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels.  In this episode we meet Ross Sergeant, Head of Media at Asahi Europe. The discussion ranges from the importance of the rise of attention as a marketing metric to the changing role of digi...

The fourth and final edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses the trend of advertisers taking more control over their supply decisions and the need for more differentiation and choice to keep the internet open and free.  In this last episode, we’re joined by Mike Simpkins, Commercial Lead, Xandr, UK & Northern Europe, and...

In this episode of the NDA Meets podcast, we sit down with Diederick Ubels, Co-founder and CEO of location-based digital out-of-home platform Sage+Archer. The conversation explores the current state of digital out-of-home, the part that mobile and creative have to play in the future of the industry, and the opportunities presented by true automation of the medium, among other key talking points.

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. The series will dig deep into the company to understand how this unique company is disrupting the market to add value to not only its users but an entire ecosystem of drivers, advertisers, city partners and more. We will be talking to executives at Waze, its  users, partners, and adver...

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. We will be talking to executives at Waze, its  users, partners, and advertisers to gain an in-depth understanding of how the company and the problems it is solving. In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is...

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes take their weekly look at a week in digital media and marketing. We ponder why awards schemes always have entry extensions, why NDA won't be running boat parties in London, Andy's latest hockey injury, and the joy of diverse voices at industry events.  And ahead of its hotly-anticipated return...

NDA's podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company. Tom discusses how the role of media today is  "moving from functionality to ef...

New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of the NDA Meets podcast. The series will dig deep into the company to understand how this unique app is disrupting the market to add value to not only its users, but an entire ecosystem of drivers, advertisers, city partners, and more. We will be talking to executives at Waze, its users, partners,...

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another gentle ramble through a week of a week in digital media and marketing. In a week that saw the triumph of the Women in Programmatic's standing-room-only International Women's Day event, we discuss the welcome return of industry events and our own upcoming NDA Heroes Awards pr...

In this episode of the NDA Meets podcast, we sit down with industry veteran Nick Reid, SVP & MD EMEA, DoubleVerify. The conversation ranges from the rise of attention to take its place a new advertising currency and contextual targeting's role in a post-third-party cookie world to the evolution of brand safety into brand suitability and the threat of ad fraud in CTV advertising. 

The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising. In this episode, we're joined by Daniel Clayman, GM Northern Europe, Xandr and Charlie Glyn, Ad Technology Lead, Channel 4 to discuss what role programmatic advertising will play in brands’ omnichannel strategies in 20...

NDA has launched a new podcast series, Masters of Media talking to Media Directors to understand how brands are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. To kick the series off, we sat down with Olya Dyachuk, Data Driven Media Director, Heineken. She believes that Media Directors today have to "think beyond media" to be able...

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes host another slick and highly-polished run through of a week in digital media and marketing. This week's show sadly once again features Andy's Train Talk segment but is saved by the guest appearance of two doyennes of the digital industry.  Maria Cadbury, Director Of Strategic Partnerships, Sa...

In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing.  We discuss the metaverse, yet more frenzied M&A activity and even more in-person meetings. And Justin gets called an old fart by special guest Sir Martin Sorrell, Chief Executive, S4 Capital.