New Books in Business, Management, and Marketing

Rachel S. Gross's Shopping All the Ways to the Woods (Yale University Press, 2024) tells the fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild...

Through a variety of archival documents, artefacts, illustrations, and references to primary and secondary literature, On the Job: A History of American Work Uniforms (Bloomsbury, 2024) by Dr. Heather Akou explores the changing styles, business practices, and lived experiences of the people who make, sell, and wear service-industry uniforms in the United States. It highlights how the uniform busin...

On Episode 7 of "Practical History" I chat with Nick Cohen of the philanthropic organization Schmidt Futures. Nick's graduate training in history has helped him run the company's programs designed to identify and support the world's top talent in science and tech, and to harness their superpowers for the public good. Nick shares how he has translated the insights from his MA thesis to design and e...

Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. The book offers a rich set of case studies, ranging...

We speak with Richard Detweiler about his new book The Evidence Liberal Arts Needs: Lives of Consequence, Inquiry and Accomplishment (MIT Press, 2021). This multi-year project, which entailed interviews with a national sample of over 1,000 college graduates aged 25-64, provides convincing evidence of the benefits the liberal arts in enabling individuals to lead more fulfilling lives and successful...

Being a historical consultant is like being a detective. In Ep. 6 of "Practical History" I talk to Jackie Gonzalez about how her work as a historical consultant helps solve present-day problems for governments, businesses, and attorneys through deep, project-driven archival research. Presently, Jackie works independently. At the time of this conversation, she was with Historical Research Associate...

Monte Carlo and Las Vegas have become synonymous with casino gambling. Both destinations featured it as part of a broad variety of leisure and consumption opportunities that normalized games of chance and created emotional atmospheres that supported the hedonistic aspects of gambling. Urban spaces and architecture were carefully designed to enable a rapid growth of the casino industry and produce...

IBM was the world's leading provider of information technologies for much of the twentieth century. What made it so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of IBM's corporate culture. He provides an inside look at how this culture...

Trying to follow the key macroeconomic debates that are swirling around DC, CNBC, the WSJ and the NYT? If you are but don't want to go back to graduate school or re-open your college macroeconomics textbook, John Quiggin has a solution. His Economics in Two Lessons: Why Markets Work So Well, and Why They Can Fail So Badly (Princeton University Press, 2019) achieves several goals. First, it frames...

Richard Vague really really cares about private-sector debt. And he thinks you should too. In A Brief History of Doom: Two Hundred Years of Financial Crises (University of Pennsylvania Press, 2019), Vague sees the rise and fall of private sector debt as the key factor explaining the cycle of economic crises experienced by developed and major developing economies over the past two centuries. The ea...

This episode of the New Books in Economic and Business History is an interview with New York writer Benjamin Lorr. Benjamin Lorr is the author of Hell-Bent: Obsession, Pain, and the Search for Something Like Transcendence in Competitive Yoga, a book that explores the Bikram Yoga community and movement. His second book, The Secret Life of Groceries: The Dark Miracle of the American Supermarket is "...

Is the University of Chicago-blessed, "greed is good" near-term profits approach to business wearing out its welcome? James O'Toole's The Enlightened Capitalists: Cautionary Tales of Business Pioneers Who Tried to Do Well by Doing Good(HarperBusiness, 2019) is a welcome addition to the current debate about what is the right balance between the near-term profit motive and long-term social goals in...

Albeit inspired by a progressive vision of a working environment without walls or hierarchies, the open plan office has come to be associated with some of the most dehumanizing and alienating aspects of the modern office. Jennifer Kaufman-Buhler's fascinating new book Open Plan: A Design History of the American Office (Bloomsbury, 2021) examines the history of the open plan office concept from its...

The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption. At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan’s Pan Am building. The immigrant-turned-CEO of United Brands—formerly United Fruit, now Chiquita—Black seemed a...

On this episode of the Academic Life, we dive into the book The Career Arts: Making the Most of College, Credentials, and Connections (Princeton UP, 2023) by Ben Wildavsky, which makes a persuasive case for building career success through broad education, targeted skills, and social capital. People today expect to hold many jobs over the course of their lives, which is why they need a range of ess...

Predictive algorithms are changing the world – that is the claim of Christopher E. Mason who has co-authored (with Igor Tulchinsky) the book The Age of Prediction: Algorithms, AI, and the Shifting Shadows of Risk (MIT Press, 2023). Listen to him in conversation with Owen Bennett Jones. Owen Bennett-Jones is a freelance journalist and writer. A former BBC correspondent and presenter he has been a r...

In Episode 4 of "Practical History" I talk to Larry McGrath, a user researcher at Amazon (and author of Making Spirit Matter Neurology, Psychology, and Selfhood in Modern France (University of Chicago Press, 2020). Larry earned his PhD in the history of science, briefly taught at a university, and then decided to move into the consulting and tech industries. We discuss Larry's experiences of trans...

From entry-level to the boardroom, what works to create large-scale change in organizations looking to accelerate their diversity, equity, and inclusion efforts and reap financial benefits. Every leader endeavors to invest in and manage their key asset--talent--to be as high-performing as possible. Like a winning stock, successful diversity, equity, and inclusion (DEI) actions pay back over time....

Are jobs fair? In The Accidental Equalizer: How Luck Determines Pay after College (U Chicago Press, 2023), Jessi Streib, an associate Professor of Sociology at Duke University, uncovers the remarkable story of the way luck shapes the hiring process for a key strata of business jobs in America. Offering a thesis that is initially counterintuitive but clearly argued, empirically grounded, and ultima...

In her first book, How to Do Nothing, artist Jenny Odell examined the power of quiet contemplation in a world where our attention is bought and sold. Now, she takes up the question of how to find space for silence when we feel like we don’t have enough time to spend. In her new book, Saving Time: Discovering a Life Beyond the Clock (Random House, 2023), Odell traces the history behind our relation...

I chat with the social entrepreneur and former Google & Twitter executive Rishi Jaitly about how his deep passion for history has shaped his career as a leader in global tech companies. Rishi talks about the importance of imagination, creativity, empathy, and taking a step back for leaders looking for perspective on big decisions. We discuss what roles zeitgeist, personal immersion, and genuine cu...

Levi Strauss & Co. historian Tracey Panek talks about her fascination with storytelling, her journey from academic to corporate history, and her adventures as a historian at Levi's. Panek sheds light on how corporate historians and archivists collaborate with marketing teams. And the host Patryk Babiracki gets excited because an award-winning Levi's commercial features a familiar vignette from the...

Prolific historian, former IBM executive (and energetic impresario for "Applied History") Jim Cortada discusses his journey from being a freshly minted PhD in 1973 to various senior roles at the iconic tech company. Drawing on four decades of experience at IBM, Jim talks about how historians, with their research, analytic, and communication skills have tremendous value to offer to modern business...

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”? As he observed this frenzy, investigative reporter Zeke Fau...

Young people coming out of high school today can expect to hold many jobs over the course of their lives, which is why they need a range of essential skills. The Career Arts: Making the Most of College, Credentials, and Connections (Princeton UP, 2023) provides a corrective to the widespread and misleading notion that there is a direct trade-off between going to college and acquiring practical job...