New Books in Business, Management, and Marketing

In this highly engaging, thoroughly persuasive book, Dr. Halee Fischer-Wright presents a unique prescription for fixing America’s health care woes, based on her thirty years of experience as a physician and industry leader. The problem, Fischer-Wright asserts, is that we have lost our focus on strengthening the one thing that has always been at the heart of effective health care: namely, strong re...

In From Head Shops to Whole Foods: The Rise and Fall of Activist Entrepreneurs (Columbia University Press, 2017), historian Joshua Clark Davis offers an unconventional history of the 1960s and 1970s by uncovering the work of activist entrepreneurs. These activists offered alternatives to conventional profit-driven corporate business models by opening up their own small businesses. It’s a fascinati...

In his new book The Age of Sharing (Polity Press, 2016), the sociologist and media scholar Nicholas A. John documents the history and current meanings of the word sharing, which he argues, is a central keyword of contemporary media discourse. John interrogates the rhetorical work that sharing does as a practice, a form of communication and a business model. He argues that in the last decade, shari...

One of the most commonly used words right now in education is “innovation.” It seems to be part of any response to our collective anxiety over the fact that the way we educate children does not seem to have changed as quickly as the ways we access information, communicate with each other, or travel from place to place. Of course, before innovation was an education buzzword, it was a buzzword in Si...

Video games have become an important cultural and economic force in our media environment. In his new book, The Video Game Business (British Film Institute, 2014), scholar Randy Nichols provides an overview of the increasingly diverse global market for video games. Nichols locates the origins of the video game industry back to the dawn of the computer age in the 1960s. He then explores the emergen...

Lee Drutman is the author of The Business of America is Lobbying: How Corporations Became Politicized and Politics Became More Corporate (Oxford UP 2015). Drutman is a senior fellow at New America. How do corporations seek influence in Washington? And should we be worried? Drutman’s book moves beyond simple notions of how money and politics intertwine with nuanced writing and a bundle of new data...

Nicolas Rasmussen‘s new book maps the intersection of biotechnology and the business world in the last decades of the twentieth century. Gene Jockeys: Life Science and the Rise of Biotech Enterprise (Johns Hopkins University Press, 2014) takes readers into the fascinating world of entrepreneur-biologists as they developed five of the first products of genetic engineering. Based on a documentary ar...

Rita Denny and Patricia Sunderland‘s bookHandbook of Anthropology in Business (Left Coast Press, 2014) isa groundbreaking collection of essays all related to Business Anthropology. As with all interdisciplinary subjects, business anthropology has been infiltrated by other social scientists, designers and marketers. Denny and Sunderland made sure to also include those perspectives among the 60 plus...

Energy Law: A Context and Practice Casebook (Carolina Academic Press, 2014) by Joshua Fershee is a new casebook designed to better prepare students for practice than traditional methods of legal education. In this interview we discuss a brief history of energy law and delve into some of the topics covered in the book including: economic regulations and market structures, climate change law, and th...

The conversation about the Web and social media skews toward a discussion of the potential for connections, and how both individuals and organizations are using the media to communicate, to form communities, and to conduct business. Lacking, for the most part, is an investigation of the design of these spaces and how design, both good and bad, encourages or provokes certain kinds of interactions....

Emery Roe is the author of Making the Most of Mess: Reliability and Policy in Today’s Management Challenges (Duke UP 2014). Roe is senior associate with the Center for Catastrophic Risk Management at the University of California, Berkeley. Roe’s book navigates between economics, ecology, and public policy. He challenges the notion that all messes are bad, and points to how public administrations c...

The “cloud” and “cloud computing” have been buzzwords over the past few years, with businesses and even governments praising the ability to save information remotely and access that information from anywhere. And an increasing number of organizations and individuals are using the cloud almost exclusively for their computing and storage purposes. The question remains, however, whether there is an a...

Much of the progress in technology today has come about as a result of innovators who did not seek prior approval from regulatory bodies and such. Yet, even with the beneficial results from innovations like the commercial Internet, mobile technologies, and social networks, a disposition exists to be overly cautious with respect to new things. Adam Thierer calls this the “precautionary principle” i...

Pedro Oliveira provides a fascinating glimpse into his transition from academia into consultancy, with a guide for those like minded to boot. People-Centered Innovation: Becoming a Practitioner in Innovation Research (Biblio Publishing, 2013) chronicles Oliveira’s journey from his work as a clinical psychologist in Portugal, to becoming an anthropologist in the UK, and moving into the world of bus...

George Brock approached his book about newspapers and journalism in the digital age unwilling to write another gloom-and-doom narrative about the death or decline of the industry. When he studied the historical development of journalism and current trends, he found the industry is what is always has been: volatile, evolving, and vital to society’s well being. Out of Print: Newspapers, Journalism a...

In Authentic: The Politics of Ambivalence in a Brand Culture (NYU Press, 2013), Sarah Banet-Weiser scrutinizes the spread of brand culture into other spheres of social life that the market–at least in our imaginations–had left untouched: politics, religion, creativity, and the self. Banet-Weiser observes that the authenticity concept seems to carry more weight in a culture of selling: We have come...

“Power through freedom.” Michael Serazio‘s Your Ad Here: The Cool Sell of Guerrilla Marketing (NYU Press, 2013) traces the mushrooming world of guerrilla marketing–defined to include word-of-mouth, viral, and advergaming, along with a host of other, often hidden kinds of persuasion. The book describes the ways that advertisers give up “control” to consumers through “authentic” discovery, dialogue,...

Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, Harvard University. Mele writes as a technology expert and as a witness to history. He served as a campaign staffer for the Howard Dean for President Campaig...

I’m Al Emid and I’m back here on New Books Network after a long absence. I had a good excuse though – I was finishing up the book entitled Investing in Frontier Markets, to be released this Fall by John Wiley & Sons and co-authored with Gavin Graham. Barring unforeseen circumstances I will be back here regularly with reviews of timely books in the investing and business categories, which I’ve cove...

From its earliest years, the United States was a nation of tinkerers: men and women who looked at the world around them and were able to create something genuinely new from what they saw. Guided by their innate curiosity, a desire to know how things work, and a belief that anything can be improved, amateurs and professionals from Benjamin Franklin to Thomas Edison came up with the inventions that...

In The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the treme...

Many of us in the western world don’t rely on bills and coins as much as we used to, yet the idea of cash money is still an ever-present constant in our minds. How often have you stopped to consider the idea of what “money” actually is on a larger scale, or where our changing habits could lead us? In his book The End of Money – Counterfeiters, Preachers, Techies, Dreamers, and the Coming Cashless...

The creative ability of human beings is remarkable. Evidence of this can be seen in beautiful and unique works of art and music, innovations in architecture and technology, and daring new scientific theories and business practices. Even navigating the complex world we live in demands some degree of creativity. We are all creative, even if we may not think of ourselves that way, and we all have pot...