Nevada REALTORS® Today

Between commission changes, interest rates and tech disruption, the last few years have put more pressure on the earnings of agents than ever before. That's why we've seen so many of them leave the business entirely, but that's not the whole story.  Under the exact same market conditions, we're seeing other agents do more deals, get more clients, make more money and grow their market share.  How a...

Over the last year, real estate has had to grapple with this reality: the reputation of one agent can turn into sweeping rulings that affect us all. One bad transaction can easily become a bill that's slated against every practitioner in our industry. In light of the NAR settlement, it's more important than ever for this industry to think about the reputation we have with consumers and legislators...

A few years ago, leads, deals and paychecks became so easy to come by that real estate agents lost sight of the fundamentals of this business.  Well, here's the bad news: the days of easy money in real estate are long gone, but that's also good news.  If we want to stay in this business and actually thrive, we have to refocus on the fundamentals of real estate, and dust off those old school sales...

Real estate isn't just a sales job. In today's world, the most successful agents are also the best marketers. Unfortunately, many agents are dropping the ball in their marketing, and it's costing them deals.  Between posting content bashing the industry and not providing value to consumers, we're doing things that actually make people not want to hire us.  Agents spend all their time online compla...

Real estate might be a career with great earning potential, but the majority of agents are part-timers because they don't earn enough from selling homes.  We have an oversupply of real estate agents without enough business to go around. On top of that, there are hundreds of agents who aren't competent and confident enough to succeed in this industry.  This begs two big questions: could the problem...

In the wake of the settlement, one thing is clear - providing value is the only way to survive and thrive in this new world of real estate.  When agents think of the value they bring, they often list all the things they do - negotiation, being a consultant, getting the highest price for a listing and being great at their job.  Unfortunately, these things don't cut it anymore. If we think that's va...

Real estate - like many industries - has been hit with disruptions, shifts and even existential threats over the last 3 years. From technology and rates to new laws being passed, there are many things that can take us out of business….if we let them.  The same changes many people are afraid of can be the greatest opportunities for growth and impact, for agents that are willing to adapt.  Whether y...

Over the last couple of years, homeowners insurance has become a real challenge in Nevada. Insurance carriers are stricter - they are canceling coverage or completely refusing to renew policies, leaving consumers in a tough spot.  There are many things causing this shift - from the increase in loss events all over the world which are driving extreme claim costs. Then of course, there's Nevada's pr...

In today's real estate landscape, there's no shortage of talk about the peril the industry is in. But this isn't a time to panic—it's a time to act strategically. As they say, "don't waste a good crisis." When the market slows down, many agents retreat, but the best in the business know that this is actually a career-making moment. This is an opportunity to make moves that aren't possible when the...

In Nevada, real estate plays a huge role in the economic stability of the entire state. When Realtors are doing well, and the housing market is healthy, the state does well.  The more liquidity and mobility there is in the real estate market, the more financially stable our citizens are.  That's why the state government considers real estate an existential issue. It's also why the treasury invests...

In the new landscape of real estate, the strategies that worked in the past won't cut it going forward. While most agents are scrambling to figure out the nuts and bolts of the new rules, the best in the business have a completely different priority.  They are focused on the questions we should all be asking: how do we differentiate ourselves and justify our compensation? How do we use technology,...

With record low home sales, low inventory and changing rules of compensation, staying in business has been an uphill battle for many agents. It's not surprising that a huge number of them have decided to exit the industry entirely.  Now you could join those agents on their way out of real estate…or you could grab the market share they are leaving on the table.  Even though the market's slow, and t...

As real estate agents, we should treat going to work like we're elite athletes preparing for the big game. We have to get geared up. We have to practice. We have to dial in our mindsets, and we have to fine tune our skills in order to be valuable.  This is especially true today where we're having to defend our value and what we deserve to get paid. If we aren't actively perfecting what we do, we'r...

As real estate professionals, we're all aware of the power of homeownership, and how it's the first step to building wealth for most Americans.  Over the last few years, there's been immense pressure on the housing market, and it's affected both renters and buyers. It's impacted whether or not they can buy and what they are able to afford.  From interest and inflation rates to ongoing land scarcit...

Real estate is an industry of high-achieving, high performers constantly striving for the next level of success. But sometimes focusing on the next closing, selling more homes and increasing our sales volume actually works against us.   Because our identities are built on achieving more, we fixate on external success, ignore internal growth, and end up with traps, not businesses.  If we're achievi...

Being a good leader in the best of times is easy. The rubber truly meets the road when the market gets tough or we find ourselves facing existential challenges like legislative changes.  Instead of running away, the best leaders lean into challenges and use them to steward their organizations into an uncertain future.  As real estate agents, we started this year not knowing we'll have to change th...

After a decade of non-stop run-up, high inventory and low interest rates, the last 18-24 months have been a shock to the system for many agents. Unfortunately, they've discovered that they are underskilled and unprepared for where the market is right now.  The practice changes have been hard to adjust to. Technology is changing at a rapid pace. We're not equipped to serve millennial consumers.  Wo...

In a real estate industry that's changing every single day, one thing will jeopardize your success. If you're in the bubble of your own office and immediate peer group, you will be left behind.  There's a whole big world of real estate that we have to engage with, especially now. We have to amp up our conversations with everyone in the transaction. We have to lean on our ancillary partnerships mor...

Real estate is a complex industry with a lot of moving parts that need to fit and work together seamlessly. A big reason why so many of our systems work so well is the Real Estate Standards Organization (RESO). They take a lot of the frustrations, headaches and friction out of the technology we rely on to run our businesses.  Data and technology are more important than ever before in this business...

To be successful in today's real estate market, we have to widen the scope of our abilities, and leadership is a non-negotiable skill.  Whether you're a solo agent or a broker, becoming a better leader makes your business stronger. For REALTORS® who have gone through our Leadership Academy, the program changed the trajectory of their entire lives.  You get support in your business journey, the cha...

In today's rapidly changing real estate industry, there's one thing a top agent can't go without - data. The more informed we are about the market, the better equipped we are to serve our clients.  All the disruptions we're facing mean more consumers are going to flock to quality. The only real estate pros who will win are the tech-enabled advisors, not the run-of-the-mill agents.  From interest r...

Since its announcement, the NAR settlement has garnered much discussion and debate in the real estate industry. Now that August 17 is squarely in the rearview mirror, it's time to ask the important questions.  What do the rules actually mean and how will they change how we work?  The settlement itself is a lengthy legal document with different stipulations and clauses. How do we decipher it all? W...

In the wake of the settlement, one thing is clear - providing value is the only way to survive and thrive in this new world of real estate.  When agents think of the value they bring, they often list all the things they do - negotiation, being a consultant, getting the highest price for a listing and being great at their job.  Unfortunately, these things don't cut it anymore. If we think that's va...

On the list of things agents do to be successful, leveraging technology is an important task we can't overlook - especially now.  Whether we want to work more efficiently or serve our clients better, keeping up with the latest solutions is one way we can provide value and continue to deliver results.  Now of course, with all the things we do on a daily basis, we can't always keep tech top of mind....

Here's the reality: in this new model, an agent who's good at what they do is going to garner the rate they're worth and the buyer is going to agree to it. -James Dwiggins   The NAR settlement has caused an industry shake-up so massive, it has many people questioning their future in real estate. Everyone's wondering if this shift will take them out of real estate entirely. It doesn't have to.  The...