Nerd Marketing

Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.

What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million. Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing...

Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.

Brace yourselves for today's heart-stopping topic: meetings. Yup, we all love to hate them. But here's the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system works and how it can help scale your business.

In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process behind a successful catalog.   Rick Binger Catalog Pr...

Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.

In part two of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss how to increase the percentage of "whales" or valuable customers for a business. There are three ways to do this: acquire more whales, retain current whales, or turn "minnows" into whales. For reference from this episode: Worksheet Slides

80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework. For reference from this episode: Worksheet Slides

WE'RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.

In this episode, Drew talks with Andrew Youderian on the  eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more. 

In this episode, Drew shares his favorite resources and private equity investment contacts.

Drew discusses six steps business owners can make to maximizing valuations.

In this episode, Drew talks about the three highlights of how deals go down in the private equity process.

In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he'll discuss in the next few episodes.

In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family.

In this episode, Drew talks about buying AutoAnything, and the lessons he learned from doing the deal.

In this episode, Drew talks about t he five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. 

In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast.

The one where Drew talks through how conduct basic segmentation using Google Analytics

The one where Drew interviews Emmanuel Eleyae, chief marketerbehind SatinLinedCaps.com about how he grew his $1 million dollarretailer. Links: http://www.satinlinedcaps.com/http://www.ecommercestruggles.com/ Bold apps' upsell appfamebit.com reelio

The one where Drew interviews Michael Jackness, founder of ColorIt.com about how he grew his $1 million dollar retailer Links: Colorit EcomCrew Klaviyo aftership AdEspresso Gleam.io

The one where Drew interviews Josh Manley of IronFenceShop.com about the factors that led to his early success

The one where Drew interviews Sam Gastro, founder of MyGiftCardSupply.com about how he grew his $1 million dollar retailer

The one where Drew explains the three marketing equations that need to hold true for any growing business, and how to use each.

In this episode (part 2), Sina and I finish counting what I consider to be the key success factors.