Neil Wilkins Podcast

Joining Neil Wilkins on the podcast, is Robert Downey, co-founder of SimplyBeFound.com and a leading expert in local marketing and voice search optimisation. With nearly 30 years of experience, Robert has helped thousands of small businesses enhance their visibility and growth through innovative digital strategies. He's here to share actionable insights on how you can boost your local presence and...

Enhancing Content Marketing with AI: From Creation to Curation Webinar Overview • Objective: Learn how to leverage AI for content creation and curation to boost your marketing outcomes. • Prompt Engineering for content creation and curation. • Briefing AI for a Thought Leadership strategy. • Tools for AI-driven content creation, curation, and analysis. More content like this at Cambridge Marketing...

Get Booked and Get Paid, with Nicky Billou. The always enigmatic Nicky Billou shares the best way to get booked and get paid on podcasts, as a key new sales channel to find an unlimited supply of qualified new customers or clients. Nicky’s new book and supporting course, enables sales and marketing professionals, coaches and business owners to identify their value of service and use it as a conver...

Data Visualisation and Storytelling with Data: Transform Insights into Impact” Turning Data into a Story • Steps to identify a compelling narrative: • Define the purpose of the data (What decision does it inform?). • Identify the audience and their priorities. • Highlight key insights and themes. • Structuring the story: Beginning (Context), Middle (Insights), and End (Actions). • Avoiding common...

Professional Services Marketing, with Larry Easto Larry Easto has delivered professional services for more than forty years, serving clients as a lawyer, consultant, and coach. Despite the apparent differences in these roles, his approach was more facilitative than authoritative. Instead of telling clients what actions they should or shouldn’t be taking, Larry helped them understand their current...

Soil Carbon Credits, with Samantha Jewel This episode of the Neil Wilkins Podcast features Samantha Jewel, a leading soil carbon expert and passionate advocate for sustainable agriculture. As the CEO of Urth.io, Samantha focuses on carbon aggregation and the importance of supporting farmer credits within the ESG framework. She’s also an accomplished author, sharing insights at samjewel.com, and an...

Neil's wife Sonya Wilkins, interviews him, on Episode 500 of the Neil Wilkins Podcast. What has he learned, his favourite episodes and more, in this 'turning of the mic' episode. Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Connect with Neil Wilkins http://neilwilkins.online

These 20 strategies will help you build resilience and adaptability in your marketing efforts. By developing a growth mindset, investing in continuous learning, fostering collaboration, and adopting data-driven and agile approaches, you can turn challenges into opportunities. Embrace these strategies step-by-step to navigate disruptions confidently and position your brand for long-term success. Gr...

The Future of Product Marketing, with Michael Hirsch (Michael’s connection let us down in terms of audio delay, but this does not detract from a highly valuable and informative conversation. Please be patient.) With over 20 years of experience in Product Management, Product Marketing, and Product Leadership, Michael brings a wealth of knowledge and practical insights to his clients. His career spa...

Nick Smith, a former pastor turned Pharma marketing leader, with a passion for purpose-driven communication, has helped develop one of the fastest-growing churches in America and now lead strategies for some of the world’s groundbreaking medical treatments. His unique perspective—from the pulpit to the boardroom—shows insights on leadership, storytelling, and the power of purpose in both spiritual...

Michael Vandi is the CEO of Addy AI, an AI company based in San Francisco. Addy AI is the world's first AI Loan Origination Platform. It helps banks and non-bank lenders use private and custom-trained AI assistants to close mortgage loans 90% faster. Neil and Michael discuss how AI is transforming the mortgage lending industry and the wider financial services sector across the world. Connect with...

Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stan...

Lillian Pierson, P.E., author of Wiley’s groundbreaking new book “𝘛𝘩𝘦 𝘋𝘢𝘵𝘢 & 𝘈𝘐 𝘐𝘮𝘱𝘦𝘳𝘢𝘵𝘪𝘷𝘦”, is a celebrated growth strategist, advisor, and fractional CMO for B2B tech startups, scale-ups, and consultancies that want to drive more consistent, reliable revenue growth. Lillian and Neil discuss platforms like CastMagic and Fathom as well as favourites ChatGPT and the possibilities afforded by pr...

Naveen Krishnan is an AI Architect at Microsoft with a passion for leveraging artificial intelligence to solve real-world problems. Neil and Naveen discuss all the hot topics in AI including how AI agents are helping businesses to solve problems and become more efficient. They also discuss the importance of not only waiting to see AI embedded in your favourite technology and tools, but also proact...

Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix. Neil and Sylvia talk about gratitude, a bu...

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches. 2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops. 3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement. More content like th...

Eitan Koter is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He hosts the "eCom Pulse" podcast and has two decades of experience in startups and public companies, including a NASDAQ IPO. He brings a unique blend of strategic insight and practical expertise to the conversation. Eitan believes in founder and employee generated content and explores this with...

Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing, Emanuel leads with vision and innovation, levera...

6 roles that influencers commonly take on in marketing: Brand Ambassadors Content Creators Opinion Leaders Social Media Strategists Product Reviewers Event Promotion and Attendance Key ethical and legal considerations: Disclosure and transparency Intellectual property rights Data privacy and protection Truth in advertising Contractual agreements Fair compensation Diversity and inclusion Creating a...

Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts. - Track Your Results: Use metrics to...

Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil Wilkins Online https://neilwilkins.online/category/...

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilk...

Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable. Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a global IT company. At Fujitsu, he developed several...

Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating time in a way that maximises productivity while re...

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-siz...