Neil Wilkins Podcast

(Please excuse the low quality audio) In this podcast, Neil Wilkins reflects on the recent LGBTQ+ interview with Connor Banks . He discusses the concept of listening without prejudice and explores how difficult this is for humans who are pre-programmed to stereotype in order to make sense of the world around them. Concluding with the value of non-judgemental human to human interactions, Neil would...

Neil Wilkins in conversation with marketer and drag queen Connor Banks. Neil and Connor discuss how we need to consider LGBTQ+ and diversity in our marketing communications. As marketers, business owners, entrepreneurs and in fact as human beings, we can engage confidently with this sensitive topic by being authentic, trying not to judge and by listening openly.   We should never simply cash-...

Neil Wilkins talks to best selling author, speaker and sales guru Chip Helm , about the importance of personal branding, how we are all in sales, whether we like it or not. Chip discusses how he coaches people to become aware of and accept life's hard hits and what you can do about them. According to Chip, self awareness, empathy and a host of his 'chipisms' are the sure fire way of building succe...

In this short podcast I talk to you about an example of a frustrating situation that a friend of mine was able to reframe at work. Feeling unnoticed and under valued, we talked through a method of bringing the feeling of affirmation and reward internally, rather than relying on the external world to do it for you. Listen to this short podcast if you need to take control of a frustrating situation...

Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and provides a clear context for daily decision making and unifies and motivates relevant stakeholders.”  Edburt, Hurth, Prabu Sustainability becomes intertwined with purpose as we look to serve the long-term well being of everyone...

You have a personal brand, whether you like it or not. In this engaging and action-oriented webinar, Neil Wilkins explores how you can take control over how people experience you, in person and online. This webinar podcast recording is the third in Neil's series of four webinars for Cambridge Marketing College To watch the video of this podcast visit Neil Wilkins Online Make sure you subscribe to...

On Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers.  The great thing is that this applies not only to marketers but to everyone who is seeking to understand how they come across to others, both personally and professionally, and what...

Neil Wilkins introduces the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns.  Neil shares his 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement.  For more information and to ask Neil any question...

In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective , Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss many issues and challenges facing businesses seeking to become more sustainable and work to a higher purpose. With an audience of seasoned financial service...

What is it like having COVID-19? Well just before Christmas, Sonya and I found out. In this podcast, I share the experience we both had, Sonya tracking 2 days behind my symptoms. We had an interesting mix of symptoms and each day was very different, as we felt the virus seeking out potential weakness around our bodies. Fortunately we are both fit and healthy and have recovered well with no lasting...

What is internal marketing communications   “Internal marketing communications in 2021 is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.” In this podcast, which is a recording of a webinar by Neil Wilkins, we explo...

Here are 8 key marketing skills 2021 for career development, adding great value to your business and importantly, making the most of the opportunities in these unprecedented times. What Makes An Effective Marketer The Importance of Return on Investment Evidence-Based Marketing Leadership Skills for Marketing in 2021 How To Become More Strategic Influencing Skills In Marketing Collaborating With Th...

Welcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been quiet over the last month. We took some time out at the end of 2020 to have COVID, move our world to back to nature and we lost my father. It has been quite a journey and one that we could never have predicted. As we move into 2021, we have s...

Neil Wilkins hosts a webinar (including Q&A) entitled Video Marketing in Social Media. Using Invideo https://invideo.io?ref=neilwilkins Neil talks about the value of using pre-made templates for social videos and taking each video decision through his 5 step plan to ensure the right videos are created and used in the right places at the right time.

The Social Dilemma, a Netflix movie , that you should see if you haven't already, highlights manipulation, fake news and many of the alleged coercive aspects of social networks. In this webinar we explore if and where marketing falls similarly foul of authenticity, transparency and wholesome customer relationships. Or does it? You can decide and let me know what you think by messaging me .

I'm so pleased to announce Sonya and my new online course focusing on relationships and couples' communication. This is such an exciting journey for everyone in a current relationship and for those seeking to find one. We include tools, tips and techniques for improving your self awareness within your relationship, how to manifest the style of relationship that will serve you well and the subtleti...

In today's episode I talk you through 30 online tools I use on a daily basis to teach, mentor, strategise, support clients and run my own businesses. These 30 tools are essential for me to keep control of multiple projects and campaigns. I'm very interested to know anything you use that helps you... DM me. And there's a special coupon at the end of the podcast (which you won't be able to see as th...

Whether you are thinking in terms of your personal brand, your business brand or something else, how the world perceives your brand will precede anything you say or communicate. It's therefore essential to be mindful about how the world thinks about you. In this short episode I share a story about a squirrel and some magpies that had a bit of a scrap in our garden and how that reminded my of the i...

An introduction to building a sales funnel to help integrate marketing and sales from a digital perspective. In this webinar, I introduce you to the elements of an effective digital sales funnel and how to focus on Key Performance Indicators to get best returns and optimal customer lifetime value.

In this episode I revisit a webinar I gave in 2010 which explored the benefits of Twitter in Business . Many things have evolved since then but a lot of the values still hold true. Have a listen and see if there are any useful tips you can use to begin or improve your Twitter account. Let's connect on Twitter .

Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I'll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, "It's time we listened to our new customers". What I took from that, is that no matter how well we feel we know our customers, they have changed on this side of the pandemic. As we emerge...

If we stop making assumptions and start listening to reality we can begin to create some exciting new opportunities. My analysis of my podcast listeners is a perfect case in point. As I recorded the 50 recent episodes of The Mindful Living Show, I lost sight of who is actually actively subscribing and listening to my podcast.  It turns out my audience is very different to the profile of my cl...

If you are considering developing your personal branding then there's a great opportunity for using LinkedIn to both tell your story as well as get the all-important engagement and conversation that takes you to the next level of influence. In this webinar recording I talk you through the reasons why LinkedIn is such a useful platform for this reason and how to begin to evolve your personal brandi...

I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it's been like hosting a daily podcast for 10 weeks. In this episode I talk about some of the things I've experienced and what I'd recommend you think about if you have been considering setting up your own podcast or show. The Mindful Living Show appears on SpiritFest TV , YouTube , Apple...

In this episode I talk to Graham Boyd PHD about the FairShares Commons Business Model and his exciting new book https://www.picasso-einstein-economy-leadership-you.com