Natural Products Marketer Podcast

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry. From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have...

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze. Teri underscores the power of first im...

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience...

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural p...

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men.  Together, we dive into the nuts and bolts of innovation, shedding light on br...

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the...

Venture into the heart of the natural products industry with co-founder of Save Naturally, Billy Jones. Join us for an episode where Billy sheds light on product demonstrations, his company's innovative cost-savings platform, and why he champions the underdog: independent retailers. As we navigate the delicate dance between manufacturers and independent retailers, Billy shares the stark reali...

Peel back the layers of creating a trust-rich website, using storytelling to captivate your audience, to climb the search engine ranks, and craft a social media presence that truly engages with customers. Today your hosts will take you through the intricacies of email marketing, show you how to transform those fleeting website visits into a thriving community of repeat customers, eagerly awaiting...

Chris Sorensen from INFRA joins us to reveal the hidden depths of independent natural food retailers. Discover the real score on pricing and experience, which could very well outshine giants like Whole Foods. Chris's unique journey from graphic design to the natural products industry maven is not just inspiring; it's a testament to the passion that drives these retailers to excel in cust...

Find the secrets to becoming the go-to destination for natural products in your local area! In our latest podcast episode, we look at the competitive world of natural products retail. We start with a deep dive into local digital marketing. You'll learn why a mobile-friendly website and a slew of positive online reviews are not just nice to have, but absolutely crucial for your business's...

Unlock the secrets to nurturing customer loyalty and trust with the expertise of marketing guru John Jantsch. This episode is a treasure trove of strategies for local retailers in the natural products industry, aimed at creating connections that go beyond the transaction. From debunking myths to providing personalized experiences, we've got you covered on how to stand tall against the giants...

Unlock the potential of your brick-and-mortar store by harnessing the power of e-commerce, and discover how it could transform your business from local favorite to a global contender. Tina and Amanda are here to walk you through the expansive universe of online retail, shedding light on how to keep your cash registers ringing even when the physical doors are shut. From the importance of a dedicate...

Are you ready to uncover the secrets of running a successful natural products store from the insider's perspective? Join us as we delve into an enlightening conversation with our special guest, Cady Kuhlman, a passionate advocate for health and wellness and a next-generation owner of Nutrition World in Chattanooga, Tennessee. Cady shares her unique journey in the natural products industry, he...

On this episode of the Natural Products Marketer… Ever wondered why your website isn't performing as well as you'd like? You're not alone! Today Tina and Amanda unravel the mystery of underperforming websites and expose the five common mistakes you might be making. They'll show you how to simplify your user interface, properly utilize Google Analytics, create compelling calls t...

On this episode of the Natural Products Marketer… Are you a small-scale natural product retailer caught in the web of colossal competitors like Amazon and big box stores? Fret not! Our engaging chat with seasoned entrepreneur, Mike Maddock, unveils how you can transform your business size into your secret weapon. Today, we expose the power of intimate customer relationships and swift adaptability,...

How to Pay for Marketing with Marketing... Could marketing strategies be the key to boosting your business? Today Tina sits down with co-host, Amanda Ballard to ruminate on how to make your marketing pay for itself. She detailed the power of co-op advertising, highlighting the necessity of having a dedicated person manage the program for it to effectively drive sales. this conversation moved from...

On this episode of the Natural Products Marketer… What if you could unlock the secrets to a thriving business in the natural products industry? We sat down with industry veteran, Chase Ballard, who spilled the beans on his decade-long journey and shared invaluable nuggets that will help you stand out in a crowded market. Chase emphasizes the magic of staying true to your passion, embracing your un...

On this episode of the Natural Products Marketer…  Tina walks through the website performance metrics you need to know to figure out why your website isn't working for your business. We walk through website traffic, tools you can use to increase your traffic, and how to work the numbers backward so you can figure out how much traffic you need to hit your sales goals.  Do you need to redo your...

On this episode of the Natural Products Marketer... Ryan Sensenbrenner, head of marketing for Enzymedica, talks about increasing foot traffic for your natural products business. You'll hear in-store marketing ideas, creating an unbeatable customer experience, and building bigger baskets in your stores. And what's your greatest superpower? Ryan believes in your ability to consult with you...

On this episode of the Natural Products Marketer… Most natural products business owners feel confined by natural products regulations. Listen in as Debra Short conveys tactics you can use to influence regulations that affect you. Debra shares how organizations like SENPA move the regulatory needle and what independent owners can do to advocate for the industry. She talks about building relationshi...

On this episode of the Natural Products Marketer...  Amanda gives you the 4-1-1 on how to get the buy in from your boss on new initiatives. Follow along as Amanda lays out the process she uses for identifying problems, creating solutions, and communicating the benefits to her employers. Your hosts also outline the best ways to approach your boss about a new idea. Can you say StoryBrand?  This prov...

On this episode of the Natural Products Marketer… Amanda and Tina discuss their podcast goals. Most people have trouble finding natural products businesses in their communities. Yet these businesses have expert knowledge in health and wellness. Exactly what their communities need. Amanda and Tina share their marketing knowledge, so they can help natural products businesses reach more people and ch...

Welcome to the Natural Product Marketer Podcast, Where You Will Find Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives. Connect with us: Facebook Linkedin Email: info@naturalproductsmarketer.com About Tina Maddock Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having...