MyCom Church Communications and Marketing

Self-paced, on-demand online training has exploded over the last couple years, and if you’re anything like me, you see ads for services like Masterclass and Skill Share in your social media feeds with regularity. On today’s episode of the MyCom Church Marketing Podcast, our guests today are John Haney and Anthony Gooding. John and Anthony work on the UMCommunications team dedicated to offering tra...

There are holidays, special events, and anniversaries every year in the church calendar. These special times provide us with incredible opportunities for both content and connection when done well, and that’s what we are talking about on today’s episode of the MyCom Church Marketing Podcast. Join our host Dan Wunderlich as he gives us seven keys to incorporating holidays into your church marketing...

On this episode of the MyCom Church Marketing Podcast, we are talking with Kenny Jahng, who has been on the IGTV train essentially from the beginning and is here to share what he has learned. Kenny’s experience includes launching the Church Butler social media service, serving as one of the admins in the massive Church Communications Facebook Group, and working on some of the branding for the Unit...

Our guest today is once again Phil Bowdle. Phil is the creative arts pastor at West Ridge Church in NW Atlanta, a UMC preacher’s kid, and a church communications coach who has worked with all kinds of churches and leaders, United Methodists among them. Phil is back to walk us through how he approaches planning for a big event or season in the church Get Phil’s book at:  http://rethinkcommunication...

Connectional giving is one of the places where God’s call to generosity and the power of our connection meet to witness to the love of Jesus Christ for a hurting world and transform lives and communities in his name. Our guest today is Linda Bruner. Linda is the Manager of Connectional Giving at United Methodist Communications, and she is here to share with us about connectional giving and the man...

Last year, the youngest of the millennials officially became adults. Next year, the eldest will turn 40. They are the largest generation in the workforce and are projected to pass boomers in 2019 as the most populous generation in the United States. Our guest today is on the MyCom podcast is Jeremy Steele. Jeremy is a United Methodist elder, serving as the teaching pastor at Christ United Methodis...

Instagram, which is owned by Facebook, is the second largest social network behind its big sibling, and it holds the distinction of being the fastest growing social media service. On today’s episode of the MyCom Church Marketing Podcast, our guest today is Steven Adair. Steven has worked in social media for United Methodist Communications including extensive experience working on Instagram, and to...

It cannot be denied that the world around us is constantly changing, and the impact that the internet and social media have had on how we communicate with one another isn’t just a big change, it is a massive change. On today’s episode of the MyCom Church Marketing Podcast, we are speaking with Phil Bowdle, author of “Rethink Communication: A Playbook to Clarify and Communicate Everything in Your C...

When people think of United Methodist Communications, they think of the educational and training resources, or they may think of the kind of marketing and advertising that gets done for the denomination as a whole. But did you know UMCom offers individual churches services that help them to be able to communicate better with their community? Join Dan with Senior Manager of Local Church Services at...

On today’s episode of the MyCom Church Marketing Podcast we are talking with Julie Mirlicourtois, Media Director at The Story Houston in Houston, Texas. On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they do the work of church marketing and communications. Get MONTHLY church marketing tips +...

On today’s episode of the MyCom Church Marketing Podcast we are talking with John Barolo, Director of Communications at Hyde Park United Methodist Church in Tampa, Florida. On this “How We Work” episode of the the MyCom Podcast, we feature interviews with real life United Methodists, digging in to the practical details of how they do the work of church marketing and communications. Get MONTHLY chu...

While solid communication principles and practices can be applied to all facets of ministry, it never hurts to take a deeper dive into some of the specific areas of ministry. On today’s episode of the MyCom Church Marketing Podcast we are talking about communications and marketing related to youth ministry. Get MONTHLY church marketing tips + FREE Outreach eBook – http://bit.ly/MyCom -eBook-SignUp...

Your church website is the new front door for your church. More and more, people are checking out locations online first before visiting in person—particularly young adults; and churches are no exceptions. On this episode of the MyCom Church Marketing Podcast, we are discussing how to make your ministry website not just user-friendly but visitor-friendly. =============== Enjoy the show? Leave a re...

This episode of the MyCom Church Marketing Podcast is the second of two parts on Facebook advertising, and today our guest is Alejandro Reyes. Alejandro is the genius behind Church Marketing Labs. He will walk you through what you need to know to get started with advertising on Facebook. RELATED ======= The Facebook strategy you need to quit today How to give your church’s Facebook page a facelift...

This episode of the MyCom Church Marketing Podcast is the first of two parts on Facebook advertising, and today we will walk you through what you need to know to get started with advertising on Facebook. If you have ever wondered about the world of Facebook advertising, this episode of the MyCom Church Marketing Podcast is for you! How to reach newcomers to your area with Facebook ads Making the m...

Church websites can get messy quickly, and without regular maintenance, they can get down right out of control. If it has been a while since the last cleanup of your ministry’s site, this episode of the MyCom Church Marketing Podcast is for you! =============== RELATED 11 mistakes to avoid in church website design http://www.umcom.org/learn/11-mistakes-in-church-website-design Web design trends ht...

Email is one of the most effective forms of communication, with studies showing we prefer organizations to communicate via email more than social media, direct mail, and mobile apps. But email communication is only truly effective if we are sending the right messages at the right time. On this episode, we are discussing the solution to this problem: email automation. Joining us is Kenny Jahng, who...

In the last episode we discussed writing for your target audience. In this episode we’re covering a few more branding basics. Joining us today is Chris Heiden. He has served as the Brand Creative Manager for Chapel Roswell, a United Methodist Church in Roswell, Georgia. His wife has been one of the associate pastors on staff at the church, and this summer, they will be moving to a new church, whic...

There’s an old saying in advertising and communications: When you try to reach everyone, you reach no one. Of course, this sounds like a terrible thing to say on a ministry podcast because the Gospel and the Church are for everyone! But don’t worry, both sentiments can be, and in fact are, true. On this episode of the MyCom Church Marketing Podcast, we are tackling the topic of audiences and how w...

Today, we’re kicking off a new podcast feature called “How we work,” where amazing United Methodists share their expertise with YOU! Our first guest is Cathy Bien, Director of Communications at The Church of the Resurrection. You might recognize this as the church planted and led by Pastor Adam Hamilton. Get MONTHLY church marketing tips + FREE Outreach eBook -~-~~-~~~-~-~ GET MY EBOOK – http://bi...

Announcements are a double-edged sword in church marketing and communication. They are necessary to be in the know, but they can also be a real drag in worship. If you really want the maximum impact, consider making the jump to video announcements. Today we’re talking pros, cons, and how to’s of video announcements. Joining us is United Methodist Communication’s video guru Laurens Glass! =========...

You know your ministry needs to be active on social media, but have you ever stared at the screen at a loss for what to post? You’re not alone! But you’re also not as stuck you feel right now. On this episode of the MyCom Church Marketing Podcast, we are talking about repurposing content for social media. We are joined today by Steven Adair, the social media sensei at United Methodist Communicatio...

We all want to get our message across — especially when we are communicating on behalf of the Church. The power of words can be amplified or undermined by the very letterforms that make up those words. Variables like font size and even line spacing may make the difference between encouraging readers to skim or skip it altogether. On this episode of the MyCom Church Marketing Podcast, class is in s...

On this episode of the MyCom Church Marketing Podcast we tackle the question: How do we reach emerging generations without leaving behind previous generations when communicating as the Church? =============== Related Adjust your marketing plan for each generation Connecting with the “unplugged” in your church Connecting with the “plugged-in” at your church Free demographic reports for United Metho...

In January 2018, Facebook CEO Mark Zuckerberg announced a refocused vision for the social media giant, writing, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.” The practical changes Facebook is implementing to work toward this vision will have a big impact on those of us who do ministry on the platform, so in this episode of the MyCom Chur...