MyBFF Business Leaders Podcast

For small to medium-sized businesses (SMBs), tools like Google Gemini, Anthropic’s Claude, Grok, and OpenAI’s ChatGPT are revolutionizing everyday operations. Whether you’re a CEO, CMO, or a dedicated business professional, understanding which AI tools can streamline your marketing, accounting, legal, or HR tasks can make a significant impact. Let’s dive into what these large language models (LLMs...

A Growing Trend Outsourcing marketing is no longer a strategy exclusive to large enterprises. SMBs are increasingly recognizing the advantages of partnering with agencies or freelancers to handle their marketing and advertising needs. According to a Forbes article, outsourcing enables businesses to tap into high-level expertise that would otherwise be out of reach. These agencies bring knowledge,...

Social media has become ubiquitous in our culture and in business. Platforms like Facebook, Instagram, LinkedIn, Google, and YouTube aren’t just for funny memes and catching up with friends—they’re powerful tools for businesses to get noticed, build relationships, and drive real results. But here’s the thing: each platform has its own individual value proposition, strengths, and best practices. To...

Social media has fundamentally reshaped how brands interact with their audiences. However, the once-rich landscape of organic reach has seen a significant decline in recent years. As platforms evolve, businesses face mounting challenges in using organic social media alone to achieve objectives like brand awareness, brand preference, and lead generation. In this blog, we’ll explore the ongoing decl...

When it comes to digital marketing, businesses have a variety of tools to reach their audiences and achieve specific objectives. Among the most prominent strategies are display advertising, paid search, and social media advertising. While display advertising can play a key role in reinforcing brand recognition, paid search and social media campaigns crush it when it comes to brand preference and l...

LinkedIn has long been known as the professional’s professional network, but in recent years, it has evolved into a powerhouse for targeted advertising. For businesses looking to expand their reach in B2B, recruiting, franchise sales, and even B2C markets, LinkedIn is a platform that can no longer be ignored. As competition increases across advertising platforms, LinkedIn stands out as a strategic...

Overhead costs can weigh down even the most profitable companies. Rent, salaries, utilities, and other fixed expenses often grow disproportionately to revenue, leaving businesses struggling to maintain profitability. This is especially true in marketing departments, where businesses often invest heavily in in-house teams that may lack the specialized expertise needed to stay competitive in today’s...

The term "viral content" is thrown around frequently in the digital age, but what does it actually mean? Most people associate viral content with millions of views, shares, and comments, but the reality is more nuanced. Viral content isn’t just about reaching a large audience; it’s about doing so rapidly, with high engagement and a significant cultural impact. MyBFF Social, a leader in social medi...

The Power of Social Media in 2025 According to the latest Digital 2024 report , the world now has over 5 billion active social media users, which means that nearly two-thirds of the global population are reachable through social platforms. For businesses, this represents an unprecedented opportunity to drive awareness, foster loyalty, and generate leads. Social media has evolved from a platform fo...

In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads (LSA), you must have a verified GMB. This move underscores Google’s push to make GMB the central hub of local business information. Whether it’s driving traffic th...

In the dynamic world of real estate marketing, where trends evolve rapidly and competition is fierce, leveraging powerful tools to reach and engage potential clients is essential. Among these tools, email marketing stands out as a highly effective strategy to nurture leads, build relationships, and drive conversions. With MyBFF Social, real estate professionals can maximize the potential of their...

As artificial intelligence (AI) continues to evolve, it is poised to transform how businesses and brands use social media to engage with prospects, nurture client relationships, and streamline recruiting. With AI-driven tools becoming more sophisticated, businesses are gaining powerful new ways to enhance their social media strategies. However, harnessing the full potential of these tools requires...

How To Drive More Business with the Power of Google and Meta  In today’s fast-paced digital landscape, staying ahead of the competition requires a strategic approach to marketing. To achieve objectives like brand awareness, consumer engagement, or lead generation, businesses must leverage the most effective platforms available. Google and Meta (formerly Facebook) are two digital giants that have r...

Dive into luxury real estate & marketing secrets with expert Carla Rayman Kidd of Coldwell Banker! This episode of the MyBFF Business Leaders Podcast features an insightful conversation with Carla Rayman Kidd, global agent at Coldwell Banker. Carla unveils the beauty of island living, showcasing stunning properties and the unique lifestyle the Caribbean offers. Learn how technology and targete...

In this episode of the My BFF Business Leaders Podcast, we welcome PJ Louis, Vice President and General Manager of Century 21 AllPoints Realty for an engaging and informative dive into the real estate world's dynamic evolution. PJ shares insights on the brokerage's expansion program, discussing their origins, growth, and recent collaborations. From recounting hilarious car memories to unveiling st...

This week the MyBFF Business Leaders Podcast interviews one of the sharpest minds in mortgage finance, Bill Bodnar, Chief Revenue Officer at Tabrasa.io , Chief Market Analyst at Mortgage Market Guide and the Producer of The Bourbon Room (Hollywood). This week we take on one of the hottest topics in today's news cycle: finance and the economy. The Fed is on a mission to reign in inflation and has r...

On this episode, we are joined by the founder of AMPD Strong, Amy Moreland. Amy and her husband Tadd started their careers in the fitness vertical when they opened up a studio on the outskirts of Pittsburgh. After their teachings and passion for health and wellness grew rapidly, they decided to establish a brand that could take over the world of fitness. Thus, AMPD Strong was born. Today, operatio...

Ryan Weyandt is leading the LGBTQ+ Real Estate Alliance towards the mission of creating a world free of housing discrimination. Launched in June 2020 by leading members of the real estate industry, influential professionals and allies have joined with other members of the LGBTQ+ community to create a new voice in real estate. Listen in to Ryan's insights as he discusses his personal and profession...

On this episode, we are joined by not one, but two business leaders that are transforming the landscape of their industry. Jason Sealand and Jason Hall are lifelong friends that created a million-dollar company known by many as Mad Viking Beard Company. Mad Viking is a place dedicated to the love of all things Bearded and Viking. A place that takes pride in men and women of all walks of life. An i...

On this episode, we sit down with a professional that has spent the greater extent of his career as a leader in the energy industry. Phil Orend started working in this vertical back in 2006, and since then he has been versatile in his capabilities en route to working under a number of important roles for various energy businesses. He played an integral part in leading OnDemand Energy, a local outf...

On this episode, we are ecstatic to have the opportunity to interview one of Yahoo's Top 12 Entrepreneurs to Watch; the CEO of Luxe Brand and Biz Buzz, Ryan Mason. Acting as the CEO of two very successful companies, his days are filled to the brim with projects, meetings, and other business activities that instill the prioritization of efficiency and effectiveness throughout every one of his days....

On this episode, we sit down with a leader that is changing the landscape of Pennsylvania spirits. Cofounder of the MLH Distillery and Forefathers spirits, Brian Myers. Brian has always had aspirations to start his own business from scratch. He obtained this bootstrap mentality after seeing his father develop a brand with his own two hands, so Brian gathered up his closest friends and ran with the...

On this episode, we are joined by a real estate business leader who  currently oversees the operations of 8 different offices and over 1,000 sales professionals. The COO of Keller Williams Capital Properties, Dontae Carroll. Dontae is a long-time friend of My BFF Social Founder, Matt Gentile, who also is featured on this episode as our special host. These two great business minds sit down to discu...

On this episode, we are pleased to welcome Emily Bezak to the My BFF Business Leaders Podcast. Emily has an impressive track record as a Content Strategist that includes time spent working for WESCO, Point Park University, and TEDx Pittsburgh. In this episode, she provides an in-depth overview of her unique content strategy that has helped to position her as an industry influencer. Emily wears a t...

On this episode, we are joined by a professional that lives up to the true definition of a business leader, Brandon Steiner. Brandon has been featured on the likes of ESPN, CNN, CNBC, the New York Times and the Wall Street Journal. He is a published author that is most well known for being the Founder and President of the Steiner Agency and the CollectibleXchange. In this discussion, Brandon descr...