My Daily Business Podcast

What are you holding back from doing? In today's episode, Fiona shares how exposure therapy helped her with her fear of spiders and how this can help small business owners to overcome the fear and gain confidence. Tune in! You'll Learn How To: Arachnophobia (fear of spiders) Fiona’s early childhood memories of encountering spiders How Fiona overcame her fear of spiders for her children Exposure th...

In this episode, Fiona shares the importance of understanding the "why" behind a rebranding decision. She also talks about how rebranding isn't just about changing surface-level aspects like a name or website, but about discovering a deeper purpose and how it will impact both the business owner and their team, as well as their clients or customers. Tune in! You'll Learn How To: Rebranding from My...

In this episode, Fiona shares a tactic for evaluating and improving business systems by mapping out the customer journey and identifying areas where there may be bottlenecks or a lack of resources. Fiona provides a step-by-step guide for drawing out the customer journey map and offers suggestions for addressing system issues. Tune in! You'll Learn How To: Rebranding and the tedious admin work that...

In today’s interview episode, Fiona talks to Kirsta Hawkins, founder of Mutual Muse. They talk about how her business fills the gap in the market for sustainable fashion and discusses the importance of saying no. They also tackle how being autistic has positively impacted Kirsta’s business, which allows people to sell their clothing and supports local designers while promoting sustainability. Tune...

In episode 301 of the My Daily Business Podcast, Fiona talks about the book "If In Doubt, Wash Your Hair" by Anya Hindmarch, the founder of one of the biggest bags and accessories brands in the world. Fiona describes the book as a part of business, self-help, personal development, and biography that is so wonderfully put together that you just can't help but listen or read. Tune in! You'll Learn H...

You cannot underestimate your own knowledge and the importance of sharing that. In today’s 300th episode, Fiona shares 10 lessons she learned. She also emphasizes the importance of balancing business-related content with personal reflection and connection to keep listeners engaged. Tune in! You'll Learn How To: Batching as a key factor in content creation Everyone has a story Benefits of networkin...

In this episode, Fiona discusses the importance of repurposing content to save time and effort for small business owners who struggle to create new content regularly. Fiona shares examples of repurposing content and emphasizes the need to have a clear understanding of business-as-usual content and content pillars for effective repurposing. Tune in! You'll Learn How To: The importance of repurposin...

In this podcast episode, Fiona talks to Beth Bieske, the founder of two successful businesses - the Navy Edit and More Time to Design. They discuss Beth's journey from a different career trajectory to starting her own business and her willingness to embrace new opportunities and ideas without waiting for everything to be perfect. It's an inspiring conversation for small business owners who may be...

In this episode, Fiona discusses the importance of identifying key dates for a business, such as social media holidays and cultural events, and how they can be leveraged for marketing and customer acquisition. She also shares tips on where to find these key dates and how to incorporate them into a marketing strategy. Tune in! You'll Learn How To: Importance of looking at key dates for businesses E...

How are you building a human connection with your audience? In this episode, Fiona shares the importance of figurehead marketing and how business owners can better incorporate their personal brand into their marketing efforts. She also shares 5 tactics that small business owners can use. Tune in! You'll Learn How To: Figurehead marketing and putting a face to the brand Importance of showing up as...

In this episode, Fiona shares a Netflix documentary called "Stutz," made by Jonah Hill and his therapist, Phillip Stutz, which offers frameworks and teachings to help viewers navigate challenging parts of their lives and improve their mindsets. Learn how these frameworks can be useful for small business owners. Tune in! You'll Learn How To: The importance of mindset in business Netflix Documentary...

Have you ever wondered how a wedding photographer can capture such beautiful moments amidst the chaos and excitement of the big day? In today's episode, Fiona talks to Lei Lei Clavey, the talented photographer behind Lei Lei Clavey Photography.  They talk about how Lei Lei started her business during the pandemic, landed in Vogue Australia, and still manages to balance work with being a parent and...

Do you use Canva? In this episode, Fiona talks about a helpful tool for small business owners - Canva. She shares three features of Canva that many users may not be aware of, including Magic Write, which generates content for those who struggle with writing or who are not confident in their writing abilities. Tune in! You'll Learn How To: Canva Magic Write feature, which generates content based on...

In this episode, Fiona discusses the importance of internal marketing in small businesses and shares 5 ideas for incorporating it. She also emphasizes the importance of creating a human connection within the business and involving employees in the company's goals and growth. Tune in! You'll Learn How To: Importance of internal marketing and its definition Confusion between marketing and digital ma...

In this episode, Fiona talks about the importance of using templates in business and outlines five reasons why they are beneficial. Fiona also shares her experiences and how using templates helped her to streamline processes and improve efficiency. Tune in! You'll Learn How To: Five reasons why you should start templating in your business Get started on a more successful and sustainable small busi...

Lore Perfumery is a beautiful and inclusive perfume brand that aims to make the perfume shopping experience fun and engaging for everyone. In this episode, Fiona interviews Jess and Jade, founders of Lore Perfumery. They share their journey from coworkers to business partners, how they run their businesses during the pandemic and so much more. Tune in! You'll Learn How To: How they came up with th...

In this quick tip episode, Fiona shares three useful Gmail hacks for business that you may not know about. If you use Gmail for your business email, then you'll want to stick around for this one. These simple hacks can help you save time and streamline your email communication. Tune in! You'll Learn How To: Importance of effective email management for business Three hacks for Gmail Benefits and ex...

Are you struggling to find inspiration for your small business or marketing efforts? In this episode, Fiona dives into the importance of seeking inspiration from various sources, both in real life and online. Tune in now to discover the power of inspiration and its impact on small business growth. You'll Learn How To: On finding new and different inspiration Cool Hunting Fast Company LS:N Global M...

In this episode, Fiona gives a quick tip on how small business owners can bring the everyday into their marketing content to humanise their brand and create better connections with their audience. She shares her experience using different marketing platforms and highlights the importance of thinking beyond just the product or service offered. Tune in! You'll Learn How To: Importance of Using Multi...

You are only competing with yourself. In this podcast episode, Fiona chats with Jillian Dinkel of Jillian Dinkel Designs about her journey to building her business. Jillian shares tips on how to get published and emphasizes the need for reflection and constantly setting goals as a business owner. Tune in and get great insights to improve your brand awareness and marketing strategies! You'll Learn...

Business owners often struggle with imposter syndrome and self-doubt, which can hinder their progress. In this episode, Fiona shares three questions that small business owners can ask themselves to shift their mindset and overcome these challenges. Tune in! You'll Learn How To: Three questions to ask yourself Get started on a more successful and sustainable small business with our range of free to...

People often get scared by creating a profit and loss statement, but it's crucial to understand your money mindset and work through your money stories. In today’s episode, Fiona shares reasons why you should track your revenue and provide tips on how to get started. Tune in! You'll Learn How To: Having clarity and an overview of your money Make decisions with confidence Future plan and forecast wh...

If you are in a small business and you create your graphics, chances are you have heard of Canva. In today's episode, Fiona talks about looking at what Smart Mockups can do for your business, whether you decide to use them from Canva or elsewhere. Tune in! You'll Learn How To: What is a mockup?  Canva mockups Get started on a more successful and sustainable small business with our range of free to...

Why would somebody want to follow you or subscribe to your emails? What is in it for them? In today's episode, Fiona chats with Sophie Walker of Australian Birth Stories about her journey, and her newly launched book with Jodi Wilson, The Complete Australian Guide to Pregnancy and Birth. Tune in! You'll Learn How To: How Australian Birth Stories started The Complete Australian Guide to Pregnancy a...

Humanizing your brand is such an important part of growing a business to grow that brand loyalty. In today's quick tip episode, Fiona shares three ways that you can get people to love your brand. Tune in! You'll Learn How To: How does your product/service improve people's life?  Understanding problems and frustrations Build that human connections Get started on a more successful and sustainable sm...