My Business On Purpose

What do 18 mo old swimming lessons have to do with your business? It's almost spring and all of our friends are having their kids get refresher swim lessons... so what does that have to do with you and your business... well let's jump on in. Good afternoon friends, Thomas Joyner here with Business on Purpose. I was on the phone the other day with a good friend and client, Stephen Page with Guild M...

How Do You Build A System For Marketing, Not Just A Strategy? So many folks we talk to want to talk about Marketing strategies, but not build a marketing system. So how do you do that? Well, let's talk about it. Happy Monday friends, Thomas Joyner with Business on Purpose. I spent countless hours at Clemson University studying marketing. It was my major and something that actually made sense to me...

How Do You Actually Get Things Done? How do you filter through the noise, the constant barrage of images and content thrown at you on a daily basis? Well, let's jump in and talk about it. Thomas Joyner here with Business on Purpose! I read a statistic this week that blew my mind recently! "On average, over 500 hours of content is added to YouTube... EVERY MINUTE!!!" That's outrageous, over 500 hou...

Welcome to this online tutorial for How to own your fitness...and not get discouraged! Thomas Joyner with Business on Purpose here, so this year at BoP we're spending a good chunk of time on you, the business owner or key leader, as a person and not just in a business role. We want to touch on every area of life...and that has to start with your health...and your fitness. The first thing I will sa...

How To Determine A Return On Marketing Investment " Ugh ." That was a direct quote from a client when I asked a simple question, "how is your marketing going?" This post is as much an encouragement to marketing support service businesses as it is a call to action for business owners who are frustrated with trying to determine their return on marketing investment. The barrier to entry is about the...

Why I Can't Focus And Get Clarity My wife and I were at a gala recently...it was a socially distant, sparse crowd celebrating the culture-changing work of Martin Luther King Jr. A business owner came up to me and said, "I'm reading your book and want you to know that I feel like you are writing directly to me." Curious, I asked, "what's in the book made you feel that way?" Her response, "I'm in co...

What does it mean to "Turn the Corner" as a business? What are we aiming for when you come on as a BOP client? What's the goal and how do we get there?  Happy Friday friends, I'm excited to talk through that today it's Thomas Joyner with Business on Purpose. A few months ago I had a couple come in to talk about potentially taking them on as clients. They had great numbers. Great sales and revenue,...

What's your word for 2021? How do we stay laser-focused and provide personal accountability moving forward in 2021? Well, we've got some great ways to help this morning… Happy Monday friends! Thomas Joyner with Business on Purpose here. So, a few years ago, my brother in law and I were sitting around the pool over the 4th of July just talking about the year. He was asking me a few questions about...

Get Rid of Resolutions... Lean into habits! Any idea what percentage of Resolutions are still intact after the month of January? Well, let's get into it.  Happy Friday everyone, Thomas with Business on Purpose here. Recent studies have shown that just under 30% of resolutions stick beyond the month of January! That's wild!  More than 2 out of every 3 New Years Resolutions are given up on by the en...

How To Make Time For Everything Amidst the various equalities throughout our world; wealth, culture, educational opportunities, food security, etc., there lies one resource that will always be provided in equal measure. Time . Every week our clock resets with 168 units (hours) of time that systematically tick off each second for 604,800 consecutive beats.  Tick.  Tick.  Tick. Edward called me last...

Greenlights Well, happy new year friends! I hope you were able to relax over the holiday season and rest with those you hold dearest. I hope it was a great time of reflection on the past year and a time of eager anticipation for the year to come. My holiday was spent wrestling with my kids, trying to run the sugar out of them at every turn, and being genuinely thankful for everything my life consi...

Your Preparation informs your performance… How prepared are you for the work ahead? Well... let's find out. Hey, Thomas Joyner with Business on Purpose. I was sitting in a men's breakfast this morning listening to a good friend of mine share about his experience serving in the Marines. He's been through things I've never dreamed of and we're blessed to have men like him defending and serving our c...

Stop Making Resolutions And Start Making Habits For some it's a book , for others it's a cigarette , and for others, it's a phone call .  Each evening throughout the world a sequence of nighttime habits are taking place in every home, apartment, flat, and dorm in the world. For me the routine is to enjoy something sweet ; a cookie, a small piece of pie, a handful of chocolate chips.  Not just a qu...

How To Write An Annual Letter Like Jeff Bezos Sometimes we can get lost in the repetition of the process, a good thing, to the neglect of the humanity that can be found in our words. Your team wants to know what you are thinking.  They want to know your ideas, your plans, your real-time thoughts, and your reflections; they want to know what you are seeing. One of the most powerful, durable, and re...

How To Help Employees And Yourself With Money Problems Through our work with business owners, we have seen some who have had access to significant money.  Not all, but some. A few weeks ago I was on the phone with a business owner who has what some would consider to be "life-changing" money...meaning, he wouldn't have to work anymore if he didn't want to, and he still has at least half of his life...

How To Prepare Your Business Financially For 2021 Order cannot come out of disorder and yet we cross our fingers at the end of each year in hopes that next year will be better. 2020 punched us all in the mouth forcing us to play our cards and either set processes aligned with the vision, or plunge deeper into chaos and disorder. For many of our clients, this has been a year quietly spying on their...

A work worth doing… What do we mean when we say... A work worth doing? Well, we're about to get into it. Happy Monday everyone, Thomas here with Business on Purpose. I was talking with Scott, the founder of Business on Purpose the other day, and we were talking about how my transition has been over the past year. To be honest, there have been days that have been great, days that have been easy and...

What's Your Standard? Happy Thanksgiving week everyone! Thomas Joyner here with BOP. I want to talk about culture a bit today. How do you protect it, nurture it, and build it on purpose? I was sitting in on a coaching meeting the other day and a business owner was talking about experiencing an employee fly off the handle in a business meeting. There was someone they worked with in the room and the...

A Season of Expectation Why do we limit our vision and excitement to just the holidays? Well, let's talk about that...it's Thomas Joyner with Business on Purpose I hope you're having a great Thursday! It is November 19th! Yep...you heard that right. November 19th! If your household is anything like mine, you're fighting over 1 thing and 1 thing only currently...is it time to put up the Christmas T...

Chief Executive Officer or Chief Everything Officer? What kind of CEO are you?   I can't get enough of sports. My wife rolls her eyes at me consistently as she wants to watch a new show together, but it's playoffs for baseball, basketball, football...whatever! The scheduling of major sporting events is masterful as it's nearly year round. I can't help it...I LOVE IT! As I've watched sports over th...

What Are Soft Skills And Why Are They Important Democratic cultures endure a multi-year barrage of political campaign noise that has left many citizens dazed and depleted and yet appreciative that options are available.   It would be a shame if the only product of the election cycle was a defined winner and loser (although we never want to take that for granted). There are also valuable principles...

I remember my first Big Boy job... I was interning at my uncle's Marketing Agency in Connecticut. I spent all this time studying marketing in college and I figured, "Ok, if this is what I'm going to do for the rest of my life, I might as well go test it out to make sure for a summer!"  So off I went on my 14-hour drive to see if I could cut it in the business world. Let me tell you right now... I...

Do you own MORE than "Just a business?" We were working on mission statements with several clients recently and the question came up, "why not just come up with a catchy slogan that we use as our mission statement?" That's what most places do, right? Find some group of words or a phrase that is catchy, repeatable, and gets stuck in the head of whoever hears it? That's as far as most mission statem...

How To Find A Professional Mentor On my first trip to Nigeria back in 2006 I met a man who was unpretentious, slow, deliberate, and available.   Abraham Dada, known simply as Pa Dada , would eventually become for me a standard-bearer of life and leadership. He was a sage.  He was a man who lived out the challenging invitation to have "eyes to see, and ears to hear". Imagine if Yoda were a Nigerian...

The Five Questions Every Entrepreneur Must Answer For Their Employees...And Themselves  My son and I were on an 18-foot center console boat on the edge of the Port Royal Sound in the lowcountry of South Carolina when all of a sudden a thunderous squall line formed just to our west and bared down on us. We had a decision, sit in the middle of the torrential rain and lightning, or make a run for it....