Steven Pope
My Amazon Guy
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Where to listen?
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Episodes
Customer Engagement Tools for Amazon Sellers: Are They Ineffective? 07.04.2023 3:57
Send us Fan Mail 00:00 Customer Engagement Tools for Amazon Sellers: Are They Ineffective? 01:22 Customer engagement tool as ineffective 02:21 Retargeting as a better tactic 03:02 Please comment and share your experience about customer engagement 03:46 Join Steven Pope LIVE on camera, every Thursday 12 noon EST 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you...
Process of Fixing Listing at Risk of Removal 31.03.2023 6:11
Send us Fan Mail Looking to sell your products on Amazon? Navigating compliance issues can be a daunting task. But don't worry, we've got you covered! In this video, we'll discuss the most important compliance issues that Amazon sellers face and share practical strategies to protect your product listings. We'll start by discussing the importance of complying with Amazon's...
Maximize Amazon FBA Sales: Create a Brand with a Wider Product Line 30.03.2023 8:02
Send us Fan Mail Struggling to make a name for yourself in the crowded world of Amazon selling? With so many entrepreneurs and businesses competing for customers' attention, it can be tough to stand out and make your mark. But what if there was a proven strategy that could help you expand your product line, maximize your sales, and build your brand? That's where the "Rule of Three&q...
Amazon Product Inserts: Should You Use Them (gray area) 29.03.2023 8:19
Send us Fan Mail In today's highly competitive Amazon marketplace, getting more product reviews is crucial to driving sales and increasing your product's visibility. But with Amazon's strict review policies, it can be difficult to know how to ethically and effectively get more reviews without violating their terms of service. That's where our expert tips and strategies come in....
Why Your Amazon Sales Are Struggling (and What You Can Do About It) 28.03.2023 15:25
Send us Fan Mail Amazon Selling Secrets Revealed: Fixing IPI Scores, Restock Limits, and Storage Costs: Attention Amazon sellers! Are you struggling to manage your FBA inventory and dealing with issues such as IPI scores, restock limits, and storage costs? Look no further, as in this video, we're revealing some of the top Amazon selling secrets that can help you fix these problems and take yo...
Amazon SEO - Spicy Recipe for Increased Sales, Clicks, and Impressions 27.03.2023 3:56
Send us Fan Mail Gather all the necessary ingredients: In Amazon SEO, this involves researching keywords and determining the relevant terms and phrases to target in your product listings. Just like how you gather all the ingredients you need before starting a recipe. Develop a strategy: Just like how you need a recipe to follow, you also need a plan for your Amazon SEO efforts. Decide on your goal...
ASIN Review_ 8 Clear Food Storage Containers Set 26.03.2023 3:11
Send us Fan Mail 00:00 ASIN Review - 8 Clear Food Storage Containers Set 00:25 Keyword Distribution 00:50 Good Organic Keywords 02:27 Area of improvement: suggested topics/areas for improvement like title, bullets 02:58 My Amazon Guy: Amazon Full Service Management 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a prob...
When to Raise Price - Amazon FBA 25.03.2023 7:25
Send us Fan Mail 00:00 When to Raise Price - Amazon FBA 00:14 Receive an email alert about stock issue 00:46 Check the inventory 01:03 A red bell showing is a warning that you’re about to stockout 01:18 Add $1 to the current price 01:57 Track your pricing through Helium 10 03:02 Lower the price for the new packaging, higher price for artisan soap 03:20 Reasons to raise your prices 04:04 Setting up...
Working at My Amazon Guy - First Summit in the Philippines (Yes, We're Hiring) 24.03.2023 1:57
Send us Fan Mail Here's a glimpse at what the culture is like at one of the fastest growing companies in the United States, My Amazon Guy. Not only can employees grow and develop their career, we have fun too. The First My Amazon Guy Summit in the Philippines was a smashing success! Our amazing CEO, Steven Pope, and his team put in a ton of hard work to make this event happen, and we couldn&...
1 GIANT Brand vs a Dozen MICRO Brands - Steven Pope Explains Which is Better 23.03.2023 6:14
Send us Fan Mail 00:00 1 GIANT Brand vs a Dozen MICRO Brands - Which is Better? 00:52 Managing different brands 01:30 Ensure that the products listed in the store align with the brand's overall image and target audience 02:41 Challenge you might encounter is catalog rework 04:21 File a trademark for a sub brand myamazonguy.com/TM 05:13 Check out the Brand Registry Guide https://myamazonguy.co...
How to Launch a Book on Kindle Direct Publishing (KDP) Amazon Platform 22.03.2023 13:56
Send us Fan Mail 00:00 How to Launch a Book on Kindle Direct Publishing Amazon Platform 00:23 Go to Kindle Direct Publishing (KDP) kdp.amazon.com 00:52 During launching your book, it's better to give it for free for first 3 days or a week 01:48 Ebook (Kindle version) has been taken down 02:17 Setting up the KDP account 02:32 Filling in the book information 03:07 Make a lengthy title 03:58 Get...
Amazon Storefront vs Brand Store - What's the Difference? 21.03.2023 4:42
Send us Fan Mail 00:00 Amazon Storefront vs Brand Store - What's the Difference? 00:15 Confusion between Brand Store and Storefront 01:02 Take advantage of social post 01:22 By clicking the Brand name (Age of Sage), you will be directed to Seller's Profile 01:47 By clicking the "Visit the Age of Sage (brand name) Storefront" you will be directed to Storefront 02:38 Verifying al...
Ultimate Beginner Tutorial - Amazon Seller Central Full Update Template Flat File - Delete & Relist 20.03.2023 18:14
Send us Fan Mail 00:00 Ultimate Beginner Tutorial - Amazon Seller Central Full Update Template Flat File - Delete & Relist 01:51 Go to Seller Central Dashboard, click the left menu then select Reports and then click Inventory Reports 02:00 Find Category listing report 02:09 If Category listing report isn’t available, file a ticket on Seller Support 02:11 Click the Help button on the top right...
How to Ship Your First FBM Order - Amazon Fulfillment by Merchant Shipment 19.03.2023 3:00
Send us Fan Mail 00:00 Amazon Seller Central - Beginner Guide - Shipping Your First FBM Shipment 00:35 Go to Seller Central Dashboard 00:41 On the left menu, click Manage Orders 00:51 Click Buy Shipping button 01:07 Add the dimension of the package 01:27 Select the Ship date and Shipping service 01:55 Printing the label 02:18 Click Buy Shipping once done 02:26 Print labels 02:32 Schedule courier’s...
Amazon Seller Central: A Step-by-Step Guide to Navigating the Platform 18.03.2023 20:54
Send us Fan Mail 00:00 Amazon Seller Central Tutorial 00:26 Exploring the Amazon Seller Central Dashboard 03:37 Exploring the internal menus 04:27 Add products menu 06:00 Upload images and videos menu 06:26 Manage product documents 06:53 Inventory menu 07:46 Other navigation options 08:28 Pricing health 10:25 Create MFC order 10:42 Advertising menu 11:23 Vine program 12:39 Manage stores 13:31 Ex...
Merging ASINs & Changing UPCs Tips & Tricks 17.03.2023 11:54
Send us Fan Mail 00:00 Merging ASINs & Changing UPCs Tips & Tricks 01:23 Attributes didn’t match on the duplicated SKU 01:46 Manually duplicate SKUs by copying the listing 02:18 Duplicate ASIN for FBM and FBA 03:18 For changing UPC, click on the copy listing button then fill in the new UPC 03:35 Changing the brand name of a legacy ASIN 04:16 Unenroll the brand registry for the old brand, f...
[Leadership Training] Focus on Slaying 🐉 Dragons or You Become a Zoo Keeper of 🐒 Monkeys 🍌 16.03.2023 31:47
Send us Fan Mail 00:00 How to Get the Monkey Off Your Back 00:43 Solving all the problems as a manager 01:46 What to focus on 01:58 Most people get less 3 hours of leadership training a year 02:19 Figuring out the root of the problem 02:36 Carrot vs Stick used as metaphor 03:26 Motivation affects working on their job 06:16 Getting more personal and give incentives 06:58 What does leaders have one...
Leadership Training with Steven Pope: Treat EVERY Employee Differently 15.03.2023 36:10
Send us Fan Mail 00:00 Leadership Training with Steven Pope: Treat EVERY Employee Differently 00:32 Definition of leadership 00:54 Being a leader 01:54 Leaders who are able to balance being both soft and tough are rare 02:23 Focused on helping people achieve success, fulfillment and joy 02:50 Leaders with a strong spiritual foundation 03:22 With extreme ownership, you are able to take responsibili...
Changing to GS1 from UPC? Stay Compliant! 14.03.2023 6:35
Send us Fan Mail 00:00 Changing to GS1 from UPC? Stay Compliant! 00:24 A few years back when Amazon doesn’t need UPC when launching a product 03:23 Amazon’s strict in compliance with GS1 barcodes 03:56 UPC assigned on your brand should match your product 04:30 Maintaining your BSR, listing and reviews by making sure that you’re GS1 compliant 04:44 My Amazon Guy’s GS1,UPC Barcode Service 04:54 Taki...
The Ultimate Amazon Parentage Beginner Tutorial - Template Flat File Variation Step by Step Process 13.03.2023 20:05
Send us Fan Mail 00:00 The Ultimate Amazon Parentage Beginner Tutorial - Template Flat File Variation Step by Step Process 00:46 Parent and child 01:51 On the left menu, go to Catalog and click Add products via upload 01:51 On the left menu, go to Catalog and click Add products via upload 02:26 download spreadsheet and find the right product template 02:43 Go into your product (Manage inventory...
How to Out Hack the Hijackers on Amazon [Secret Tool] Catch IP TM Infringement in Search Terms 12.03.2023 5:26
Send us Fan Mail 00:00 How to Out Hack the Hijackers on Amazon [Secret Tool] Catch IP TM Infringement in Search Terms 00:29 Go over to the search results page and type in your brand (for example Holstit) 00:33 See your competitor’s ad who might be using your brand 00:41 Type in this URL: sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=(type in the ASIN here) 00:57 Using the Ajax URL ab...
How to Get FBA Replenishment Alerts to Secondary Users on Amazon 11.03.2023 5:51
Send us Fan Mail 00:00 How to Get FBA Replenishment Alerts to Secondary Users on Amazon 00:23 What shipping alert looks like 00:59 Shipping alerts is very helpful in managing your inventory 01:14 FBA Replenishment alert email can be a little confusing 01:30 From the email, take the ASIN, go to Manage Inventory and type in your ASIN 01:38 Click on the SKU and see some more information and previous...
Is AWD Right for My Brand? [Amazon Warehousing and Distribution] 10.03.2023 10:13
Send us Fan Mail 00:00 Is AWD Right for My Brand? 00:15 Amazon Warehousing and Distribution (AWD) as a third-party logistics solution provided by Amazon 00:56 By registering for AWD,, you will be able to take advantage of Amazon's bulk storage capabilities 01:25 Maintain an optimal amount of stock on hand 02:25 Increase chances of winning the buy box 03:11 Gain full control of your inventory...
Hidden Amazon FBA Secret... Most Sellers Don't Know 09.03.2023 3:19
Send us Fan Mail 00:00 Hidden Amazon FBA Secret... Most Sellers Don't Know 00:17 sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=(type in the ASIN here) 01:08 Press control+F and look for search terms 01:44 Remember not to abuse Amazon by using this process too often 02:08 You can use paid tools such as Zonguru to pull of the APIs 02:57 See competitor’s back end elements that are...
[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023 08.03.2023 28:36
Send us Fan Mail 00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023 01:25 Running auto campaigns using the most basic strategies 02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign 02:57 ACOS will be higher 03:14 Exact match campaign has become very expensive 04:32 PPC Tip: Manage broad ma...
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