My Amazon Guy

Send us Fan Mail When running an Amazon advertising campaign, one of the key decisions you'll need to make is whether to use a single keyword campaign or a multiple keyword campaign. The answer to this question depends on a number of factors, including the number of keywords you're targeting, the competitiveness of those keywords, and your overall advertising goals. Steven Noch, an Amazo...

Send us Fan Mail 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Singl...

Send us Fan Mail 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Singl...

Send us Fan Mail Have you considered using brand analytics to optimize your approach? In a recent discussion, PPC expert, Steven Noch revealed how brand analytics can provide valuable insights for PPC success. One of the most important aspects of brand analytics is search query performance data. By analyzing this data, you can identify your highest opportunity keywords, see search query volumes, a...

Send us Fan Mail In this short yet informative discussion, we explore the effective strategies to increase campaign performance and gain a better understanding of CPC and PPC on Amazon. Learn how to optimize bids, identify common mistakes, and improve ad quality. Whether you're a beginner or experienced advertiser, this discussion will provide valuable insights to enhance your Amazon advertis...

Send us Fan Mail From this discussion, you can learn several key points. Firstly, it highlights the concern of high costs and low sales in PPC advertising, emphasizing the need to address these issues for better profitability. The conversation identifies two primary factors contributing to these challenges: low conversion rates and high cost per clicks within the industry. By understanding these f...

Send us Fan Mail 0:00 Google Doc Hack that Changes Notetaking 0:12 A Game-Changing Hack with Long-Term Client Relationships 0:36 Streamlining Weekly Meetings Using Google Docs 1:17 Benefits: Centralized Note Storage for Enhanced Collaboration 1:36 Benefits: Effortless Access to Up-to-Date Information 2:04 Benefits: Efficient History Tracking 2:24 Benefits: Consolidating Years of Notes into a Singl...

Send us Fan Mail Join us for an insightful discussion on optimizing SEO phases for improved product indexing and rankings. In this video, we delve into the intricacies of two key phases: Phase One, focused on indexing, and Phase Two, centered around refining keywords for enhanced search results. At the start, we address the importance of refining the title to maximize search engine optimization (S...

Send us Fan Mail From this Amazon PPC discussion, there are several key takeaways on how to improve conversion rates on Amazon: Firstly, it's important to understand that conversion rates can vary depending on the specific category and other factors. Comparing your brand metrics to the category averages can provide valuable insights into your performance and help you set realistic expectation...

Send us Fan Mail In a recent PPC discussion with Destaney Wishon of BetterAMS and MAG VP of Marketing Kevin Sanderson, delved into the intricacies of these metrics, shedding light on their unique features, strengths, and limitations. Brand metrics emerged as a powerhouse of data, offering a holistic view of retail and advertising performance. Unlike the targeting tab, which provides conversion dat...

Send us Fan Mail 0:00 Tips for Seller Feedback Management on Amazon in 2023 0:14 Tips for Addressing Ratings and Appeals on Amazon 0:48 Order Check, Tracking Validation, and Removal Requests 2:17 Effective Strategies for Handling Seller Feedback Appeals on Amazon 4:07 Writing Effective Appeals for Removing Negative Seller Feedback on Amazon 4:33 Key Factors to Consider for Boosting Sales and Addre...

Send us Fan Mail 0:00 Strategies for Winning A-to-Z Claims on Amazon and Protecting Your Business 0:17 Providing Succinct and Relevant Information in Ticket Filing 1:01 Utilizing Valid Tracking Information to Protect Your Seller Rights and Revenue 1:54 Identifying and Addressing Abusive Customer Behavior for Effective Appeal Strategies 2:57 How to Handle A to Z Claims During Return Transit 3:21 Th...

Send us Fan Mail Tired of seeing low profits on Amazon despite putting in all the effort? Well, I've got some good news for you! In this video, I'm going to share 7 practical and effective ways to increase your profits on Amazon. And wait, there's more - Tip Number 5 is going to blow your mind! The first thing you need to do is to optimize your product listings. You need to ensure t...

Send us Fan Mail I understand the frustrations of managing a large number of SKUs and dealing with messy PPC performance. I’ve got valuable insights to share to you on this latest video. With 417 active and 940 inactive products, you're handling over 2,500 sponsored product campaigns. Despite May being a peak month, your recent performance around Mother's Day was disappointing. But I&apo...

Send us Fan Mail Looking to dominate Amazon and increase your sales? Helium10's powerful keyword analysis and optimization tools are here to help. In this video, we demonstrate how the Magnet tool can analyze up to 200 keywords and show you how the Misspellinator tool can check for misspellings in your listings. You'll also learn how to interpret the search query performance report and u...

Send us Fan Mail In this video, Jason, an Amazon expert with years of experience, shares valuable insights and step-by-step instructions on creating a new SKU on Amazon, specifically an FBA SKU. An FBA SKU refers to a product that is fulfilled by Amazon, meaning Amazon stores, packs, and ships the product to customers. He begins by discussing the benefits of creating a new SKU, such as preserving...

Send us Fan Mail In this video, we will delve into the Search Query Performance Report within Amazon's Seller Central and explore how to interpret and use the data provided for keyword research and product development. Learn about the differences between search query volume and suggested search volume, how to trust the data in the report, and how to use it as a baseline for new products. We w...

Send us Fan Mail In this video, we're going to reveal 7 practical tips that will help you fix Amazon FBA mislabels. Whether you're an experienced seller or just getting started, mislabeling your products can be a costly mistake that can eat away at your profits. But don't worry, we've got you covered. Tip number one is to double-check your product labels before sending them to...

Send us Fan Mail I know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business. First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an...

Send us Fan Mail When it comes to creating a successful Amazon listing, there are a few key things you need to keep in mind. First and foremost, you need to create a compelling brand story. By telling your story and connecting with your audience, you can build trust and increase your chances of making a sale. But it's not enough to just create a great story. You also need to optimize your con...

Send us Fan Mail In this tutorial video, Steven Pope, the founder of My Amazon Guy, shares valuable insights and step-by-step instructions on how to add image swatches to your Amazon product listings. The video begins with an introduction to the topic, emphasizing the importance of showcasing color variations on a parentage to provide a better visual representation of the product. Steven advises v...

Send us Fan Mail Effective keyword research is an essential aspect of any successful Amazon business. The right keywords can make all the difference when it comes to optimizing product listings and boosting sales. In this article, we'll explore the importance of keyword research and provide tips for conducting effective research. The first step in effective keyword research is understanding y...

Send us Fan Mail Today, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success. You see, at its core, culture is all about people. It's about the values, beliefs, a...

Send us Fan Mail Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check. The video transcript starts by addressing how to determine whether a keyword is worth the cost of...

Send us Fan Mail When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates....