Steven Pope

My Amazon Guy

About My Amazon Guy:   1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Author

Steven Pope

Category

Business

Podcast website

myamazonguy.com

Latest episode

Jul 10, 2026

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Episodes

How To Setup Amazon PPC Ads in Minutes - 2024 Tutorial 15.07.2024

Send us Fan Mail Struggling with Amazon ads? 🚀 Dive into our comprehensive guide on setting up effective advertising campaigns on Amazon in just a few minutes! Learn the differences between Sponsored Products, Sponsored Brands, and Sponsored Display, and why Sponsored Products might be your best bet.  Follow step-by-step instructions on organizing your ad groups, choosing the right naming convent...

Parentage 101 or SOS, When Variation Themes Make or Break a Listing 15.07.2024

Send us Fan Mail In this video, Steven Pope goes into the intricacies of identifying the customer avatar for your product and the risks involved in making parentage changes. Learn why maintaining parentage stability is crucial for your Amazon listings and how understanding your target audience can drive your sales strategy.  #AmazonSeller #AmazonTips #AmazonFBA #Amazon #CustomerDemographics #Custo...

Beyond My Amazon Guy: What's Next for Steven Pope? 14.07.2024

Send us Fan Mail Watch the "The Amazon Genius & Controversy Of Steven Pope (My Amazon Guy)"  @AdamHeist   full interview: https://youtu.be/PS9vCMQI75c?si=djWN0O-uuKc0DNqh Steven Pope, founder of My Amazon Guy, shares insights on the incredible journey of growing an Amazon agency from scratch to a $20 million business. Learn about the importance of hiring the right people, balancing c...

How to Fix Amazon Product Images & Upselling Strategies 14.07.2024

Send us Fan Mail Learn the best practices for improving your Amazon product listings! In this video, we discuss effective product image strategies, the importance of branding, and when to upsell additional services to your clients. Gain insights on how to pitch new services and make your clients more profitable.  #AmazonSEO #AmazonPPC #AmazonTips #AmazonOptimization #AmazonBrand  → Use Data Dive w...

How to Deal With Unhappy Clients - Managing Expectations 13.07.2024

Send us Fan Mail Are you dealing with an unhappy client? In this video, we discuss the effective strategies for managing client expectations, dealing with approval delays, and handling difficult clients in the agency world. Learn how to set realistic expectations, reduce stress, and take control of your client relationships. Get practical tips to enhance your agency's performance and keep you...

Amazon Brand Gating: REMOVE Hijackers and Resellers on Your Listing 13.07.2024

Send us Fan Mail Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings. Brand Manager Takeaway: Last week I had a great call wi...

Beginners Guide to Taxes on Amazon 12.07.2024

Send us Fan Mail Welcome to our comprehensive walkthrough guide on taxes for new Amazon sellers! This video covers all the essential steps you need to take to stay tax-compliant while selling on Amazon. From understanding Marketplace Facilitators to obtaining your 1099-K, we've got you covered. Follow along as we break down each process in detail. Whether you're just starting out or look...

Amazon Tax Tips, Disbursement Issues, and Chinese Hijackers - MyAmazonGuy Live Q&A 12.07.2024

Send us Fan Mail Join us tomorrow, July 12 at 12 PM EST for an exclusive live podcast where you can ask ANYTHING about Amazon! Amazon expert Noah Wickham is ready to share his expertise from SEO, PPC campaigns, and optimizing your Amazon listings. He will answer it all! See you there. #AmazonFridayLiveQA #AskNoahLive #AmazonPodcast  Timestamps: 00:00 - Countdown and Music Introduction 09:57 - Welc...

How To Fix Negative 1 Star Reviews On Amazon in 2024 12.07.2024

Send us Fan Mail In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage produc...

Veeqo Walkthrough - Is This the Best Inventory Software for New Sellers? 11.07.2024

Send us Fan Mail Despite Amazon's frequent missteps, they excel in fulfillment services like Amazon Freight, AWD, and FBA. Discover how Veeqo, a free shipping and inventory management software, stands out as a powerful tool for non-FBA sellers, offering seamless integrations with multiple platforms such as eBay, Shopify, Etsy, and more. Learn how Veeqo can simplify your shipping processes, pr...

Amazon Brand Gating: REMOVE Hijackers and Resellers on Your Listing 11.07.2024

Send us Fan Mail Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings. #AmazonFBA #AmazonSeller #AmazonBrandRegistry #AmazonTi...

Amazon PPC: What to Do When Clicks Don’t Convert to Sales 11.07.2024

Send us Fan Mail These are the best strategies for handling search terms with multiple clicks but zero sales on Amazon PPC campaigns. Learn about conversion rates, when to negate keywords, and how to adjust your bids effectively. This video will guide you through practical approaches to optimize your Amazon advertising performance. #AmazonPPC #AmazonTips #KeywordStrategy #AmazonPPCTips → Use Data...

Here’s How Amazon is Killing Its Platform for Sellers 10.07.2024

Send us Fan Mail From the new inbound placement fees to soaring advertising costs, Amazon's latest policies are making it tougher for sellers to stay profitable. In this video, we dive deep into the challenges Amazon sellers have faced over the past year due to increased fees and charges. Whether you're a seasoned seller or just starting out, this video provides essential insights and ti...

Why Switching from Amazon FBA to FBM Hurts Your Sales 10.07.2024

Send us Fan Mail In this video, we discuss the significant impact of switching from Fulfillment by Amazon (FBA) to Fulfillment by Merchant (FBM) and how it can drastically hurt your sales. Learn why conducting a margin analysis is essential and why sales should be prioritized over marginal savings. Here are some effective strategies to push back on client decisions and understand the logistics iss...

Saving Money with Amazon Bulk Services 09.07.2024

Send us Fan Mail Learn how to save money on Amazon with bulk services for consumable and hardline products. This video covers the eligibility criteria, step-by-step setup, and how to configure your listings for bulk services. Noah Wickham discusses the must-know benefits of reduced referral fees and boost your B2B sales on Amazon.  #AmazonSeller #BulkServices #AmazonTips #AmazonFBA #Amazon  → Use...

Amazon PPC AMA Live with Kevin Sanderson and Brandon LaBar 09.07.2024

Send us Fan Mail Join us this Tuesday at 12 PM EST for an exclusive AMA session with Kevin Sanderson and Brandon LaBar, an Ecommerce Consultant at Pure Play Ecommerce Consulting LLC. Learn the latest Amazon strategies, ask your burning questions, and get real-time answers from the experts! See you there! #AmazonPPC #AmazonAdsCampaign #AmazonSellerTips  Timestamps: 00:00 - Countdown 09:59 - Live St...

Optimization on Amazon Product Images and Creating a Customer Avatar 09.07.2024

Send us Fan Mail In this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and app...

Jeff Bezos Laughing In Amazon FBA Fee Increases 08.07.2024

Send us Fan Mail https://www.linkedin.com/posts/steven-pope_amazon-sellers-are-getting-crushed-by-jeff-activity-7214228894214705154-iBNK?utm_source=share&utm_medium=member_desktop  Amazon fees increased again? Jeff Bezos must be laughing all the way to the bank! Here's a list of all new, or increased fees in the past year: Low Inventory Fees Inbound Placement Service Amazon Fees FBA Fulfi...

The Truth About Amazon’s Rules – And Why They Don’t Matter 08.07.2024

Send us Fan Mail https://www.linkedin.com/posts/jon-derkits_amazon-amazonfba-amazonsellers-activity-7213228548071772160-ZPgu?utm_source=share&utm_medium=member_android https://www.google.com/amp/s/www.cnbc.com/amp/2024/06/14/jared-kushner-investments-included-bet-on-amazon-aggregator-unybrands.html Get your free ASIN review here: https://myamazonguy.com/asin Are you confused about Amazon'...

Jeff Bezos Evil Plan To Take Over The World 07.07.2024

Send us Fan Mail Listen to the full The @Forbes  Books Podcast: https://books.forbes.com/author-podcasts/forbesbooks-podcast/steven-pope-demystifying-the-amazon-selling-experience/ Watch on YouTube: https://youtu.be/PchZXJD242o?si=dGTxN-xyHJTEjhfT In this episode, @JoePardavila  chats with Steven Pope, the founder of “My Amazon Guy,” as he shares his entrepreneurial journey and his agency. He reve...

How to Create Amazon Customer Avatar - Understand Customer Demographics 06.07.2024

Send us Fan Mail In this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively. Brand Manager Tak...

What is it Like to Work at My Amazon Guy? Behind the Glass Door, Employee Testimonials of MAG 05.07.2024

Send us Fan Mail Watch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphe...

The Missing Puzzle Piece to Succeeding on Amazon FBA 04.07.2024

Send us Fan Mail Feeling like Amazon is a puzzle missing pieces? Steven Pope, founder of My Amazon Guy, shares how to solve it with PPC, SEO, design, and catalog work. Learn from client success stories and discover how to boost your click-through rate (CTR) for higher sales. Get a free 5-minute audit and expert advice to improve your Amazon listings.  #AmazonSuccess #EcommerceTips #AmazonSEO #PPCS...

The 2024 Walkthrough of Walmart Ads 03.07.2024

Send us Fan Mail Learn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach.  #WalmartAds #Ecommerce #Walmart #WalmartSellers → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tool...

@Helium10 vs @junglescout - I tell JS to their Face Cerebro is Better, Here's Why 03.07.2024

Send us Fan Mail Learn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth co...

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