My Amazon Guy

Send us Fan Mail Clear product images and customer-focused content are essential for increasing sales on Amazon. When Steven Pope and Fernando Narvaez, a Brand Manager from MAG, worked with a brand that relied heavily on swimsuit models, they realized that just showing off the product wasn’t enough. What really works are the details: before-and-after shots, targeted customer avatars, and using dat...

Send us Fan Mail Most Amazon sellers are getting Amazon PPC wrong, and it’s directly affecting their sales.  You’ve probably heard that you should start with an auto campaign, find a good keyword, then negate it to move it into an exact match campaign. But remember,  auto and broad match campaigns often give you a lower ACoS and better performance than exact match. In this video, Steven Pope expla...

Send us Fan Mail Adding a lot of new products to your Amazon store doesn’t guarantee more sales. More SKUs can confuse your customers and steal attention from your best-selling items. Sometimes, keeping it simple is the way to go. In this video, Steven Pope breaks down the right way to sell on Amazon. It’s about understanding the balance between selling new and old products to both new and loyal c...

Send us Fan Mail Good leadership is key to any successful team. When things go wrong, it’s often due to leadership issues, not the team itself. Steven Pope, along with Jose Carlos Gonzalez, a Brand Manager from MAG, discusses how taking responsibility and improving your leadership can make a big difference. You'll learn why it’s important to first look at yourself when problems arise and how...

Send us Fan Mail Building a successful career as a Brand Manager is about more than just managing clients, it's about growing, learning, and leading. At My Amazon Guy, Steven Pope believes in the power of education and the importance of strong support systems. From starting as a Junior Brand Manager to advancing to Senior Brand Director, every step matters. Success means managing multiple cli...

Send us Fan Mail Building a culture of learning and growth on an Amazon agency is the secret to long-term success. Steven Pope knows that every day is an opportunity to improve. His simple approach is constant learning, open communication, and creating a space where everyone can grow, no matter their experience. Watch until the end to see how this mindset can transform your team and help you stay...

Send us Fan Mail Struggling with managing clients in a fast-paced environment? Steven Pope and Joshua Bonhage tackle the toughest challenges at My Amazon Guy. Find out how proactive communication can make or break client relationships and lead to agency success. Stick around until the end for a game-changing tip that could transform how you handle your clients! Apply at https://myamazonguy.com/job...

Send us Fan Mail Running a business is all about finding the right balance between growing and staying profitable. Steven Pope from My Amazon Guy and Carl Cox from 40 Strategy know that it’s not about just throwing money around, it’s about making smart decisions that keep your business strong. They talk about the importance of knowing where your money is going, setting simple and effective rules,...

Send us Fan Mail Sit down with Steven Pope as he answers quick, random questions about marketing, running a business, productivity, and even some fun trivia.  It's a fast-paced, light-hearted chat that not only gives you valuable insights but also a few interesting facts about My Amazon Guy. If you think this was good, just wait till you see what’s coming next.  Hit that subscribe button—you...

Send us Fan Mail Amazon has just launched the Seller Experience Lab, but what does it actually do for you? In this video, Noah Wickham from My Amazon Guy breaks down Amazon’s latest feature and shows how the Seller Experience Lab can help sellers manage their businesses more effectively. The Seller Experience Lab makes running your Amazon business smoother than ever. Noah walks you through its key...

Send us Fan Mail Increase your Amazon sales and improve product visibility with smart keyword distribution . In this video, Steven Pope shows how to use the Cerebro report to check your listing’s health and find the right balance between paid and organic keywords . He’ll also explain how to do a competitor analysis to find new keyword opportunities that can help improve your Amazon PPC ads and pro...

Send us Fan Mail Amazon has rolled out a new feature that allows sellers to create 3D product images using the mobile app. This is a major upgrade for anyone looking to boost sales by giving customers a better view of their products before they buy. With 3D models, shoppers can visualize how items like furniture, electronics, or eyewear will look in their space, which helps increase confidence and...

Send us Fan Mail Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box....

Send us Fan Mail Amazon's Vendor Central purge is finally happening, and many accounts are being closed soon. If you're one of the sellers affected by this, don't worry, there's still time to switch to Seller Central. In this video, Steven Pope explains what this change means and how you can successfully move from Vendor Central to Seller Central. Steven Pope covers the challen...

Send us Fan Mail If you're ready to face your own challenges and take your Amazon business to the next level, this video is for you. Steven Pope, alongside Francisco Valadez and Noah Wickham from My Amazon Guy, embarks on an 80 km hike through the Colombian jungle to find the Lost City. Through tough terrain, steep climbs, and even sickness, they pushed forward, step by step. Much like runnin...

Send us Fan Mail Amazon charges fees for almost everything, and if you're an Amazon seller, you've probably felt the impact. From low inventory fees to long-term storage charges, it's easy to feel like you're constantly handing over more money to Amazon. Even if you try to avoid these fees by removing your products, Amazon will charge you a removal fee, and won’t let you send t...

Send us Fan Mail Starting a supplements brand on Amazon doesn’t have to be a huge challenge if you follow the right steps. In this video, Steven Pope and Marissa from My Amazon Guy break down key strategies every new supplements brand needs. From the best time to launch, to pricing that helps you stand out, we cover it all. We also dive into Amazon tools like Subscribe & Save to increase repea...

Send us Fan Mail In this video, Steven Pope, founder of My Amazon Guy, shares his journey from being fired to building a successful agency. Learn how Steven turned his dreams into a thriving business, despite the challenges of being a leader. Steven talks about the frustrations visionaries face when trying to share their ideas and how he navigated the business world while staying true to his visio...

Send us Fan Mail Are you holding back your best content out of fear that no one will hire you?  Learn how to turn every customer question into content, why consistency in posting is key, and how you can improve your authentic self to build a loyal audience. Whether you're new to the game or looking to scale, this content marketing strategy will help you grow faster than ever.  Find out what S...

Send us Fan Mail Over 400 brands trust My Amazon Guy with their Amazon growth, do  you ever wonder why? Check out the best moments of Shawn Henderson, Senior Account Executive at My Amazon Guy! From helping brands grow to sharing her journey with the team, Shawn has been a key player in making our agency thrive. Hear from Shawn herself as she talks about what makes My Amazon Guy special, the succe...

Send us Fan Mail Amazon is the 800-pound gorilla, and guess what? Most sellers are getting crushed. 🦍 Sure your Amazon account is running smoothly? You might want to double-check. We break down why so many businesses struggle with their Amazon presence and what you can do to fix it. If you’re tired of wrestling with the beast, this video is for you. Watch now and learn how to take control before...

Send us Fan Mail Selling a unique or niche product on Amazon can be tricky, especially if it’s not gaining traction despite your best efforts. In this video, Steven Pope and Joshua Bohange, a Brand Manager at MAG, reveal why certain products might not perform well on Amazon. They discuss common mistakes, including misaligned target audiences and pricing challenges, and offer practical strategies t...

Send us Fan Mail Amazon's algorithm is tough, and if you're not handling pricing right, you're missing out on sales. In this video, Steven Pope and James Broda, a Brand Manager at My Amazon Guy, show how smart price changes can drive up your sales without cutting into your profits. Lowering prices isn't about being desperate, it's about winning. A 48-hour price drop can re...

Send us Fan Mail Understanding how to manage dangerous goods on Amazon is essential for any seller working with products classified as Hazmat. Noah Wickham covers everything you need to know about Amazon’s rules for handling these products. Get a simple breakdown of the three main types of dangerous goods on Amazon: non-dangerous goods, FBA-eligible dangerous goods, and products that require parti...

Send us Fan Mail Managing ACOS in the beauty category can be like a bumpy road, but with the right approach, you can turn those ups and downs into steady progress.  In this video, Steven Pope and Victoria, a Brand Manager at MAG will show you how to handle the challenges of fluctuating ACOS and why focusing on sales over strict cost goals is the key to long-term success on Amazon.  They will talk...