Music Teachers: Expand Online

Topics Discussed Lead Generation Tools (psst, Eli's top pick is  ConvertKit  which I think is pretty awesome, I generally recommend ActiveCampaign ) Website and Course Delivery Platforms Content Marketing Key Takeaways With ConvertKit you can easily add tags to users based on activity directly in the email – signups for webinars and such without having to use a secondary tool to piecemeal it t...

Mikael and his team created funnelytics to solve the problem of: mapping the funnel on the whiteboard translating the whiteboard funnel into software tools read and understand Google Analytics to determine what is actually happening with the funnel The idea was to migrate the mapping from the whiteboard to a digital canvas and see the numbers directly on the canvas. This visual allows marketers to...

The term funnel is thrown around quite a lot in the online space and it is the process by which businesses gain trust and earn clients. The top of the funnel is a geared towards a large pool of potential clients and each step of the funnel moves some potential clients into your paid client sphere or allows them to drop off. Let’s consider each step in a funnel as a conversion. The first step of th...

In this episode, I chat with Leanne Kabat about the WordPress / Libsyn integration that I use for the Tech of Business in order to help her move forward with the MamaConnects podcast. Here are the steps that we discuss: Record interview / episode Edit episode, write shownotes or takeaways Save episode as MP3 Upload episode to Libsyn Provide Libsyn with shownotes, title and other relevant podcast d...

In this episode Jaime and Allen discuss: Using technology in employee wellness and experiences Why he creates memes and his process for creating and delivering them Locate photo at depositphotos.com Use PicMonkey.com to merge image with the proper words Deliver meme via social media or email marketing Creating content in a way that the audience is seeking Making connections with the right people a...

Today is my 41 st birthday! I had to make this a special episode. When I first realized that I would be releasing an episode on my birthday, I thought about sharing my tech stack with you and why I chose certain pieces of technology to complete my unique business puzzle… but then I thought that your business is different than mine, so how would an episode like that actually benefit you? It might s...

This is a deep dive episode of the Tech of Business podcast! Today we're showcasing a couple of key tech decisions I’ve made with my clients recently. T he goal of today’s episode is to understand a bit more the role of software decisions in business. Last week, Sam and I were in Las Vegas on vacation since our girls were away at summer camp. While we were there, I went live on Facebook once f...

In this episode Jaime and Maritza discuss: How to showcase heartwork journaling The camera angles Maritza and her team use for the live streams Talking Head View Overhead view of head of art table, brushes and her hands The basis of the Heartwork Journaling book Repurposing live stream content The team required for a live stream show Key Takeaways Maritza’s overhead camera is sitting on a traditio...

Tech breakthrough sessions are advantageous to both the guest and the Tech of Business audience. We do something concrete for you in your business and the audience come away with an option to implement something similar in theirs. Tech struggle is: In her words, Hannah explains the barrier that she’s having: I really need help getting my lead magnets into people’s hands. I have some excel workshee...

This is a deep dive episode of the Tech of Business podcast. Today we’re digging into the platform many of my clients use to deliver content to their customers ~ Thinkific! This is the first deep dive episode where I’m sharing a specific software solution rather than a concept or methodology alone. But it would be a mistake if we didn’t first discuss the tech challenge that Thinkific was created t...

In this episode Jaime and Jeffrey discuss: Using Technology to connect a distributed workforce Leveraging FUN to solve real problems The science of creativity Key Takeaways Use virtual coffee hours to do pomodoros together when working in separate states. Play can help you tackle common office-related struggles. Even when you're in the business of fun, it's still important to find new ways...

In this episode Jaime and Lisa discuss: Women finding their strength in motherhood A turnkey business from both a structure and tech perspective including A micro-website which is templatized and branded A class check-in system and sales program which can be operated from a phone or iPad Email campaign program with templates and sample text Workplace by Facebook for franchisor to franchisee commun...

This is a deep dive episode of the Tech of Business podcast. The three most popular cloud storage locations I use with my clients and hear rumblings about are Dropbox , Google Drive and OneDrive . In general terms, these products provide file storage and access independent of the device. In other words: you can access your files from your phone, your computer, your tablet, other people’s devices a...

In this episode Jaime and Betsy discuss: Betsy’s love of apps, which started when the iPod touch came out Evaluating software or apps to determine “is it me” or “is it the software” The value of strong product lies in it being intuitive and easy to use while still having videos, tutorials, FAQs and support available as well Your App Lady podcast Key Takeaways When you’re looking at a piece of soft...

Tech breakthrough sessions are advantageous to both the guest and the Tech of Business audience. We do something concrete for you in your business and the audience come away with an option to implement something similar in theirs. Geraldine’s tech struggle is: In her coaching practice, she relies on technology to get paid, do intake and schedule calls with her clients. And it just doesn’t run smoo...

In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business.  What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate.  Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology ca...

  Virtual Summits   In this episode, Jaime discuss es : What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a vi...

In this episode, Jaime and Mark Wade discuss: What is Hustle and Scale How Mark brought technology in to help fix people's postures The virtual summit space Tech that brought Mark success Key Takeaways: Mark was a pioneer in healthcare online courses because at the time, the majority thought medical curriculum couldn't be legitimately taught through the internet Pro tip: Don't be afrai...

In this episode, Jaime and Amanda Brotman discuss: What tech Amanda uses to create her brand The behind-the-scenes of good social media posts Making technological switches Tech with the business to track business and creative design Key Takeaways: Photos that Amanda posts on Instagram range from a quick iPhone photo to a well-planned photoshoot Google suite and Photoshop are used consistently to r...

In this episode, Jaime and Bob Beresh discuss: The tools of creative image-making Tech tools that Bob uses to create the final product Advances in technology Time is money Key Takeaways: As far as shoot technology goes, as long as you're using the right tool at the right time, that's the right technology The best part of the ever-increasing power of software is the speed with which things...

In this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand...

In this episode, Jaime and Jamie Lieberman discuss: What Hashtag Legal is The type of work that Hashtag Legal does Being fully virtual Bringing in new technology Key Takeaways: Influencer marketers are people with an online presence (on YouTube, Instagram, etc.) that connect with brands for marketing purposes Voxer is an awesome app that functions like a walkie talkie and allows the users to have...

In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the...