Mumbrella
Mumbrellacast
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Be sure to visit the podcast's website and support the creator: mumbrella.com.au
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Episodes
Antoinette Lattouf wins, the eSafety commissioner's swing at Youtube, and Google riles small publishers 25.06.2025 25:20
25 June 2025 After months of battling the ABC in court on the grounds that she was unfairly dismissed from her radio gig over her views on Israel and Gaza, the Federal Court ruled in favour of journalist Antoinette Lattouf. What did the judge say and what does the verdict mean for the ABC? Overseas in the United States, the FTC officially approved Omnicom's acquisition of IPG — a deal that will cr...
A look inside Hubspot's content strategy 23.06.2025 25:55
In this special interview edition of the Mumbrellacast, Hal Crawford speaks with VP of Hubspot Media Jonathan Hunt about ways of finding an audience in a world that has become a lot tougher for content creators. Hunt covers Linkedin's recent push for video and how it has created an opportunity, Reddit as a traffic source, and an AI workflow that can increase subs to newsletters.
Aussies win big at Cannes, the trouble at Clems, and are women avoiding news? 18.06.2025 26:41
18 June 2025 Telstra and creative agency Bear Meets Eagle On Fire won the Film Craft Grand Prix at the 2025 Cannes Lions International Festival of Creativity. It's one of the most prestigious awards in adland — Lauren breaks down the win and shares an update on other awards the Australian industry has secured. Clemenger Group's changing of the guard continues with the announcement that its CEO Les...
Greg Hywood's view from the river bank 16.06.2025 52:16
Former Fairfax CEO and Free TV Chair Greg Hywood has moved out of the media world for the first time in 50 years. Mumbrella editorial director Hal Crawford talks with Hywood at length in this interview edition of the Mumbrellacast, covering Hywood's career, the nature of journalism and journalists - and, intriguingly, his view on whether the Nine Fairfax merger he engineered seven years ago has wo...
The Project and Q+A get the boot; Challenges women face in media; and Greg Hywood's thoughts on Nine 11.06.2025 28:35
11 June 2025 Two long-running television shows, ABC's Q+A and Ten's The Project, have officially been axed at their respective networks. Q+A is being replaced by documentaries, while The Project is being replaced by an investigative news and current affairs program. We discuss what these major changes mean for Australian TV. Meanwhile, a new Women in Media Industry Insight report has uncovered the...
Adland’s revolving door; Clive Dickens’ new business venture; and Mamamia’s new video strategy 04.06.2025 21:42
4 June 2025 Last week, iconic Australian adland figure David Droga announced he would be stepping down from Accenture Song. Since then, M+C Saatchi’s APAC CEO, Justin Graham, and Dentsu Creative ANZ’s chief creative officer, Ben Coulson, also revealed they were moving on. They’re just a few among the many major talent movements in the industry — we go over them all and examine the root of all the...
Mumbrellacast goes live: Linkedin, highly paid talent, and where it all began for Burrowes 29.05.2025 37:15
29 May 2025 Recorded live on stage at Mumbrella360, this special episode of the Mumbrellacast sees the worlds of Unmade and Mumbrella collide. Over the past two weeks, we've been hearing from multiple sources that Linkedin is becoming increasingly relevant for marketers. We discuss if the platform's moment is just a fad or the start of a new age of marketing. Meanwhile, The Australian recently pub...
ABC, SBS and the gender pay gaps data; inside outdoor media; marketers and Google’s AI Mode; Resolution Digital’s new chapter 21.05.2025 22:36
21 May 2025 For the first time ever, the Workplace Gender Equality Agency has released the gender pay gaps of companies in the Commonwealth public sector — and that includes broadcasters ABC and SBS. We unpack the data to see who’s winning and who needs to catch up. Last week, Hal interviewed Ooh Media’s chief revenue officer, Mark Fairhurst, who threw back the curtain on outdoor media. The conver...
News Corp, AI and Donald Trump; Anika Wells; and the OMA's party without a purpose 14.05.2025 22:01
14 May 2025 The Outdoor Media Association held a conference in Sydney last week, where it revealed that its new metrics suite, Move, is launching… at some point. It has been years in the making, so why the delay? Robert Thomson, CEO of News Corp, issued a stark warning to US President Donald Trump that AI companies are stealing content, such as his ‘The Art of the Deal’ book, to train language mo...
Are Media CEO on US deal; SCA finally exits TV; Netflix's Aussie earnings; will AI take jobs? 07.05.2025 19:48
7 May 2025 This morning, Are Media announced a deal that it would sell ads for US publisher Dotdash Meredith in the Australian market. Hal had a rare chat with Are Media's CEO Jane Huxley who claims the sun has come out. Meanwhile, Southern Cross Austereo (SCA) is officially selling its remaining regional TV licences to Seven West Media — and not Australian Digital Holdings (ADH) as was originally...
A nothing-off-limits chat with Meta ANZ boss Will Easton 30.04.2025 28:08
30 April 2025 Metafest has just wrapped up for 2025, and to mark the occasion, Hal and Tim sat down with Meta's ANZ managing director Will Easton. From the News Media Bargaining Code to Meta's tax payments and the highly publicised social media ban for people under the age of 16, Easton faced questions on some controversial issues in this special episode of the Mumbrellacast. Join Hal Crawford and...
The Chrome threat; Click-through down on Google ads; Liz Hayes joins Seven 23.04.2025 22:23
23 April 2025 The US Department of Justice recently stood in court and said it wants Google to sell Chrome — and since the tech giant has already been found to possess an illegal search monopoly, there is actually a chance it will have to give up the world’s most popular web browser. Hal spoke with In Marketing We Trust’s CEO Paul Hewett to unpack the impact the sale would have on marketers, and d...
Facebook’s sad cobblers saga; Rob Mayhew’s chat with Tim; walled garden ad exchanges; Albo’s love of papers 16.04.2025 25:26
16 April 2025 According to the ACCC, Australians are increasingly falling victim to fake business scams orchestrated through Facebook. The new crop of scammers pretend to be old Australian businesses closing down, and they seem to be everywhere. What does the platform have to say about it? Meanwhile, Tim sat down with agencyland’s favourite comedian — and Mumbrella360 2025 keynote speaker — Rob M...
Principal media in a very public spotlight; Mike Sneesby lands a big job; Trade press schooled by Oztam CEO 09.04.2025 25:22
9 April 2025 Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia? Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle East Broadcasting Center. It’s the region’s bigges...
Growthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches 02.04.2025 25:14
2 April 2025 Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming? An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in 2022. We ask TrinityP3's Darren Woolley for his take on X advertising. Meanwhile, customer satisfaction...
ESPN levels up; the federal budget's impact on adland; the Gazette blow-up 26.03.2025 19:05
26 March 2025 This week: Two big streaming television plays, and the Australian federal budget are dominating media and marketing industry chatter at the moment. This week, American sports channel ESPN is launching in Australia on Disney+, while on Monday, Warner Bros Discovery is rolling out its streaming service, Max. What does this mean for sporting rights, and the advertising world? Will we se...
Roy Morgan's CEO on retail's future and media trust; on the ground at our Retail Marketing Summit 19.03.2025 19:44
19 March 2025 This week: Data is the name of today's game as we took our show to our Retail Marketing Summit at the Crown, Sydney. Michele Levine — Roy Morgan's chief executive officer — delved deeper into the data that shows the forces impacting the retail sector. From the increasing popularity of Shein and Temu to an embattled Australia, what's going on? Meanwhile, the newly released results of...
Clive Palmer's Trumpian antics; WeAre8 shuts down Australia; Tim's chat with News Corp's Michael Miller 12.03.2025 19:10
12 March 2025 This week: Ex-parliamentary member and businessman Clive Palmer's political ads mirror Donald Trump's anti-woke views - should the media stop running them? Meanwhile, social network app Weare8 is shutting down its Australian offices, with nine people being let go. But according to its founder, Zoe Kalar, the company is not slowing down and is allocating resources to its UK and US ope...
Adland’s best and worst payers; the gender pay gap; Triple M’s latest departure 05.03.2025 18:41
5 March 2025 This week: Fresh data on the gender pay gap in Australia—and how adland is contributing to it—is the hot topic in the industry this week. The Workplace Gender Equality Agency released its annual gender pay gap data on Tuesday, including insights into the media and marketing sector. Why does the gender pay gap still persist in modern-day Australia? And, gender imbalance aside, we break...
The latest at Nine; results season for media companies; Max's launch date set; Ita Buttrose's explosive legal letter 26.02.2025 21:27
26 February 2025 Half-year results, massive takeover bids, and the ABC's ongoing legal battle with Antoinette Lattouf have given the industry much to talk about in the last seven days. This week: The saga between Nine Entertainment Company, Costar and Domain; the financial half-year results from ARN, SCA, Ooh Media and Nine; Warner Bros Discovery's launch of its long-awaited Max streaming service...
Luke Girgis suing Vinyl Group; Defending NZ Tourism's 'Everyone Must Go' campaign; The Atlantic's interview with James Murdoch; Ooh Media's greenwashing mistakes 19.02.2025 21:28
19 February 2025 Between Unmade's Compass event in Auckland on Tuesday evening and James Murdoch's juicy interview, the media and marketing industry has had much to discuss. This week: The former chief executive officer and founder of The Brag Media, Luke Girgis, is taking Vinyl Group to court for unfair dismissal; the Warehouse Group's chief marketing officer, Jo Mitchell, defends NZ Tourism's 'E...
Seven West Media's first half-year financials; Ita Buttrose takes the stand in ABC vs Antoinette Lattouf case; ESPN heading to Australia; Jackie O responds to Melbourne expansion failure 12.02.2025 23:49
12 February 2025 A lot has gone down in the media lately. This week: Seven West Media's first half-year financials for FY25; Ita Buttrose taking the stand in the highly publicised ABC vs Antoinette Lattouf court case; American sports broadcaster, ESPN heading to Disney+; and Jackie 'O' Henderson sharing her thoughts on the Kyle & Jackie O Show not making a splash in Melbourne. Join Hal Crawford, T...
Wieden+Kennedy’s controversial entry to Australia; CRA withdraws Podcast Report claims; Final ‘Adam’s Other Business’ 05.02.2025 20:00
5 February 2025 It’s a new year and the Mumbrellacast is back for 2025. This week: The controversy surrounding US-based creative agency Wieden+Kennedy’s all-male entrance into the Australian market; why Commercial Radio & Audio this afternoon withdrew its claims about the reach of Australia’s podcasts; and, for one final time, Adam’s Other Business. Join Abe Udy, Tim Burrowes, Adam Lang, Lauren Mc...
One-on-one: Christian Zavecz and Thad King 05.12.2024 29:29
On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by QMS chief strategy officer, Christian Zavecz, and OMD's national head of planning, Thad King.
It’s the final episode of the year, but the media & marketing industry isn’t slowing down yet 04.12.2024 39:04
4 December 2024 On the final episode of the year, we talk all the major movements in the media and marketing industry this week, including more brand crises. Also on this episode: The Age’s David Swan joins to talk Kim Williams and Joe Rogan How did Australia fare this year for Black Friday and Cyber Monday? Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and mar...
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