Multiply Your Success with Dr. Tom DuFore

Do you know what attracts employees to your company? Do you know what helps retain people in your organization? The answer is likely your culture, whether you realize it or not.   Our guest today is Chellie Phillips, a culture expert who shares her VALUE system on how to create a culture that attracts and retains great people. TODAY'S WIN-WIN: You can grow your company and keep the culture of...

Do you have clarity on what your passion is, what your purpose is, and what legacy you would like to leave? Have you balanced your time to be contributing in each of these areas?  Our guest today is Pavel Stuchlik, who shares with us how he transformed himself and the lessons learned to discover his true passion, purpose, and legacy. TODAY'S WIN-WIN: It is possible to make money and do good....

Do you have a balance in your current marketing strategy between brand building and performance marketing? Can you easily distinguish between the two in your own company?  Our guest today is Carolyn Walker, who shares with us the importance of finding balance in your marketing efforts between brand building and performance marketing. She shares in the interview how B2C and B2B companies should be...

Do you have remote employees or team members? Or, do you have franchisees or multi-locations in your business?  Our guest today is Reza Farahani, who shares with us insights and practical suggestions for improving remote employee and remote location communications. TODAY'S WIN-WIN: In remote setting, there is no cultural absorption through observation. LINKS FROM THE EPISODE: Link to the impr...

What does your presence as the leader of your company look like on LinkedIn? Do you have one? Is it consistent?  Our guest today is Justin Nassiri, CEO at Executive Presence, who shares with us why he thinks every leader of every organization needs to be on LinkedIn. The primary reason is that he believes there is a shift in consumer behavior, preferring to know who the CEO of the company is befor...

Have you ever used coupons when grocery shopping? Or maybe you have seen one of those TV shows with coupon experts that can purchase carts full of groceries for a small fraction of the retail cost? Well, if you enjoy free money and saving with coupons, you are going to love today’s episode.   Our guest today is Mark Myers, CEO at Peak Profit Solutions, and he shares with us how the U.S. tax code i...

Are you aligned to your and your company’s values and purpose? What about during a rapid national expansion, do you think you will keep to your core values or change course?    Our guest today is Lisa Druxman, the founder of FIT4MOM, who shares with us how sticking to her values and mission for her business has produced a national franchise system with more than 300 locations. TODAY'S WIN-WIN...

How many contacts do you think it takes to reach a B2B prospect? Any guesses? Maybe 3, 5, or 10? That’s what I thought too. According to our guest today, it takes an average of 66 touches to connect with a B2B prospect!  Our guest Deanna Shimota, and she shares with us what the differences are between lead generation and demand generation and some interesting marketing facts.   TODAY'S WIN-WI...

Happy 4th of July! Do you view your competitors as a threat or do you view them as potential collaborators? Do you view your competitors as enemies to take down or do you view them as an ally helping create awareness for your products or service? Our guest today is Tony Martignetti, who shares with us his view on personal development and growth. He believes that amateurs compete and professionals...

Have you heard the phrase ‘hyperlocal marketing’ before? Or at least, heard about local marketing? If you have not or you would like to know more about it, then this episode is for you. Our guest today is Wayne Reuvers, who shares with us the significant improvement marketing campaigns see with hyperlocal marketing initiatives when compared to more broad marketing efforts.  TODAY'S WIN-WIN: T...

This is our 3-year anniversary episode. Thank you to all of our loyal listeners! Have you ever had an important business decision to make and been unable to determine if it is the right thing to do? Or getting confirmation of specifics, but having a sense that the decision may not align with your values?   Our guest is Paul Gibbons, and he shares with us an overview of his most recent book, Change...

Do you think that leadership is an inherited trait, something that you are born with? Is leadership something that you have it or you don’t?  Our guest today, Antonio Garrido, who is a leadership transformational expert, shares with us why leadership is a skill and how to develop it. TODAY'S WIN-WIN: Reflective journaling holds you accountable and develops your leadership skills. LINKS FROM T...

Have you ever changed careers or moved to a completely new industry with no experience? Did you feel lost or confused? This is what so many do every day when they get into franchising.  Today’s guest is Scott Breimhorst, and he shares his journey of getting into franchising and franchise development with us. In his first year of franchising, he has helped grow Discover Strength from 6 company owne...

Today is Memorial Day in the United States, the unofficial start of summer here. Our episode today focuses on how you care for your whole self. As we are fast approaching halfway through 2023, what are you doing to ensure you are keeping your mental, physical, and spiritual health? Our guest is Dr. Pat Boulogne, who shares with us some tips to create personal boundaries, her Five Pillars of Health...

What do you think about when you hear the word integrity? Do you think about other people lacking integrity? Or maybe people who have displayed excellent integrity? Our guest today is Jeffrey Klubeck, who shares with us how he defines integrity and how it applies to your business and personal life.  TODAY'S WIN-WIN: Holding steadfast to your integrity is comparable to the structural integrity...

Did you know that Trees help clean the air we breathe , filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity? Forests provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines ( https://onetreeplanted.org/pages/why-trees ). TODAY'S WIN-WIN: Together we can plant a fores...

Take a moment and think about some of your best customers. What do you think makes them so great? And the real question is, how do you create more of these great customers? Our guest today is Brittany Hodak, and she shares insights on how to create more superfans for your business. In the interview, we talk about her new book, “Creating Superfans: How to turn your customers into lifelong advocates...

Are you familiar with improvisation, commonly known as improv? Many of the great Saturday Night Live cast members started their careers in improv theaters such as Chicago’s Second City. Have you ever wondered how you might apply the skills learned in improv to your business?   Our guest today is Erin “Big” Diehl, and she shares with us some of her improv strategies for team building, company cultu...

How do you build a vibrant culture? One that is alive and well, not just to you, but to your staff and team? Our guest today, Nicole Greer, shares her leadership philosophy and business coaching methodology with us that helps light up your culture and shine brighter. TODAY'S WIN-WIN: What is your next right step? LINKS FROM THE EPISODE: You can visit our guest's website at: https://www.v...

Have you ever thought about rebranding your company? Or maybe, you are in a situation, like some of our clients, where you have to change your company name in order to secure a trademark. It can be very scary. But it doesn’t have to be. In fact, it can be a great opportunity to be a growth accelerator. Our guest today is Jim Heininger, who shares with us the challenges of rebranding, the steps to...

Are you familiar with ancient storytelling principles and how they can impact your ability to connect with your clients?  Our guest today, Anthony Butler, shares with us his 3-Step process to help supercharge your marketing with storytelling. TODAY'S WIN-WIN: Focus on your audience and stop focusing on what you are trying to sell.  When you build trust with your audience, they will become cur...

How important are referrals to your business? And would you like to have more referrals? For most businesses, referrals are a primary driver of growth and sustainability, but what are you doing to help cultivate your referral relationships? Our guest today is Stacey Brown Randall, and she shares with us how to more accurately define a referral and her 3-step strategy for generating more referrals...

You may have heard the word ‘alignment’ used in various business settings, but have you thought about what it actually means? And, why does being aligned matter to your organization?   Our guest today is Jonathon Hensley, and he shares with us how to define alignment at four different levels, including the individual, a team, an organization, and the marketplace. TODAY'S WIN-WIN: Understand t...

Have you ever thought about changing your employee recruiting strategy to focus first on repelling the wrong candidates and then compelling the right ones? One of the biggest challenges I hear from our clients and business leaders around the country is that they cannot find the right people or enough people. What if one of contributing problems to finding the right people is that you don’t have an...

You are familiar with analytics when it comes to offensive strategies in marketing and sales, but how do you use analytics as a defensive tool to create strategies to reduce costs and prevent shrinkage?   Our guest today is Russ Hawkins, who is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35 years in the technology industry, helping established organi...