Multifamily Collective Podcast

Think maintenance is just fixing things? Think again. In today’s Tip of the Day from the Multifamily Collective, I make the case that your service team is your most powerful relationship engine. Why? Because they spend more face time with residents than anyone else on site. Forget the myth that people move for rent increases or better amenities. More often, they leave because they didn’t feel care...

If you’ve ever shrugged off a small maintenance issue… this one’s for you. In today’s Tip of the Day from the Multifamily Collective, I unpack a truth we all know but too often ignore: Deferred maintenance is a reputation killer. A hairline crack today becomes a soaked subfloor tomorrow. You’ll hear a story that starts with a barely-there drip under the sink and ends with baseboard rot, ruined cab...

Let’s kick off 2026 with a little counterintuitive wisdom from yours truly. We all chase full occupancy like it’s the Holy Grail. But here’s the truth: 100% occupancy can quietly sabotage your bottom line. In today’s episode of the Multifamily Collective, I share the very first Tip of the Day—a new series aimed at sharpening your edge in the multifamily space. I unpack why aiming for full occupanc...

“AI is moving faster than your organization, and no, pilots don’t count as a plan.” — Mike BrewerEvery multifamily PMC wants a great AI story to tell! Here is the version you don’t want to tell. Or, worse, you don’t want to acknowledge. Even worse, the one you’re oblivious to. Don’t fret, there is hope; most PMCs aren’t unprepared. Wait, I lied; it’s past time to worry; they’re misprepared. Break...

Ever wonder why some multifamily communities lease up faster, retain residents longer, and stand out online—even in oversaturated markets? The answer? It’s not luck. It’s marketing that feels like home. In this episode, I sit down with Katie Nelson, a multifamily marketing strategist with nearly two decades of experience. From her roots on-site to building centralized leasing teams and overseeing...

Ready for a real, boots-on-the-ground conversation about Multifamily, Property Management, and what it means to lead with presence in today’s housing market? This week on the Multifamily Collective, I sit down with Nicholas Cook—Founder of Sleep Sound Property Management, right out of Portland, Oregon. Now listen—this one’s not just another talk about units and rent rolls. Nicholas lays bare his e...

What if the next big wave of job loss isn't at the site level... but at the top of your org chart? In this episode of the Multifamily Collective, I explore the quiet storm that's about to rattle corporate America—and yes, even Multifamily. We're talking about AI-driven job displacement in white collar roles: accounting, marketing, HR, even software development. If AI can do it faster,...

Are we witnessing the end of Zillow as we know it? Today, we're discussing a seismic shift in how renters and buyers search for homes; one driven by artificial intelligence and a new era of digital disintermediation. Mike Brewer walks us through the erosion of traditional platforms like Zillow as Google’s AI search begins to answer complex, location-based housing queries directly with no middl...

What if I told you your property's Wi-Fi could make or break your lease renewals? In this episode of the Multifamily Collective, I sit down with industry thought leader  @DomBeveridge  from https://20for20.com/ to unpack his latest whitepaper - [ https://lp.20for20.com/25-wp-wifi-sentiment-analysis?_gl=1*1ry3ptb*_ga*MTYwMTUzMzY1LjE3NjQxNjQ2OTM.*_ga_53YQRXE0K2*czE3NjU5MDAyMjYkbzMkZzEkdDE3NjU5MD...

Are your tech stacks getting too tall to stand on their own? Hey, it’s Mike Brewer—and in this episode of the Multifamily Collective, I’m unpacking two compelling headlines shaping our industry right now. Donald Davidoff’s “AI Acceleration and the New Reality for Multifamily Operators.” It’s not just about flashy tools. It’s about the fatigue we’re all feeling. From tangled tech stacks to vendor o...

Let’s get real—SEO isn’t dead. But it is getting eaten for breakfast by something new: GEO—Generated Engine Optimization. In this episode of the Multifamily Collective, we break down the growing tension between traditional SEO and the rise of AI-driven search tools. As large language models (LLMs) become the starting point for more apartment searches, the rules are shifting fast. Real fast. I'...

Ever stumble on something and think, "Wait... is this the next big thing?"That’s what happened to me when I came across a website for RIOO—a new player in the property management software game. Think Yardi, Entrata, or RealPage... but with a twist. Here’s the kicker: They’ve embedded direct links to AI tools like ChatGPT, Claude, Gemini, and Grok—right on their homepage. One click, and y...

Pull up your chair. Grab your notebook. In this week’s episode of the Multifamily Collective, I sit down with Kelly Segretto, founder of K. Segretto Consulting. If you're in the trenches of multifamily leadership, managing private portfolios, or aiming to scale your organization—this one’s for you. Kelly brings the heat on clarity, structure, and systems—the often-overlooked trifecta that make...

Ever wondered what the future of multifamily looks like when AI handles home buying without a human in sight? In this week’s Multifamily Caffeine Wire, I unpack three industry-shifting headlines that should be on every multifamily leader's radar. First up, meet HOMA https://www.tryhoma.com/ out of Florid. Buyers just closed on a home using AI from start to finish. No realtor. No brokerage fees...

From all of us at the Multifamily Collective and the Multifamily Media Network — Happy Thanksgiving. 🍁It’s been a long year — but in the best of ways. 2025 brought growth, creativity, and real relationship-building across our industry. And we’re ending this season filled with gratitude for every partner, creator, and listener who’s helped build this platform. In this episode, I share:Heartfelt th...

We just got back from a 3-week road trip through Idaho, Wyoming, Utah, and New Mexico — and after 100+ miles of hiking and 21,000 feet of elevation, I’ve returned energized and ready to look ahead. This episode is short but critical. I’m inviting you to think about your 2026 goals now — not in January. Most people wait until the first of the year to set resolutions. But by then, you’re influenced...

Hey — Mike here. I’m thrilled you’re tuning into our latest conversation with Eric Walsh. He’s the EVP & MD for North America at MRI Software, and in this session we peel back the business suit and meet the real person behind the title. The conversation was loaded, from outdoor adventure and what fuels Eric behind the work, and switching gears into multifamily leadership, PropTech disruption a...

It's budget season—and chances are, your process is more fragmented than you think. In this episode of the Multifamily Collective, I share why most multifamily budget models fail before they even launch—and what to do about it. Whether you're using Excel, Yardi, RealPage, or tools like Visibly, the platform isn’t the problem. The problem is the process. Here’s what’s really happening behin...

There’s one word dominating the multifamily space right now: uncertainty. Deals feel shaky. Underwriting feels like guesswork. And the capital markets? Still unpredictable. So what’s the smart move? In this episode of the Multifamily Collective, I outline three critical actions every multifamily owner should take right now to prepare for what’s next—not just to survive, but to thrive as we edge to...

You ever wonder why some multifamily owners seem to weather any storm—while others run around like chickens with their heads cut off? In this episode of the Multifamily Collective, I break down the quiet discipline behind the big players in multifamily real estate. The ones who aren’t just surviving—they're thriving—even as rent growth slows, costs rise, and capital markets stay unpredictable....

Pull up a chair. Pour yourself your favorite beverage. This one’s personal, practical—and packed with value. In this compelling episode of the Multifamily Collective, I sit down with Chris Grenzig https://www.linkedin.com/in/chris-grenzig/, a resilient New York native who took a leap of faith in 2020, trading the bustling streets of NYC for the sunny shores of Florida. With no prior property manag...

Have you ever felt like your team is stuck in a loop of tasks and transactions? In this episode of the Multifamily Collective, we sit down with Daniel Waas, VP of Product Marketing at AppFolio, to unpack a new era of property management—one powered by purpose, not just process. We talk real estate performance systems, bridging the performance gap in multifamily, and what it means to shift from sys...

Have you ever worked with someone who talks more than they listen? In this weekend edition of the Multifamily Collective, Mike Brewer reflects on a powerful insight from Ryan Holiday’s Wisdom Takes Work—and how it applies directly to leadership in Multifamily, PropTech, and beyond. While waiting for his daughter Kate before an 8-mile run, Mike unpacks a common frustration many face in their profes...

Let’s talk about a sacred cow in the multifamily industry.100% occupancy. Sounds impressive, right? But here’s the truth: being fully leased isn’t always a win—it could be a warning sign. In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regio...

You won’t believe where we’re headed next. We’ve locked in a world-famous venue in the heart of New Orleans for Podcast Palooza 2026—and it’s going to be the biggest and boldest event yet. This iconic location has hosted legendary comedians, and now it’ll be the stage for the multifamily industry's most anticipated evening of conversation, connection, and community. If you thought 2024 and 202...