Multifamily Collective Podcast

How does the post-election landscape impact multifamily real estate? Mike Brewer shares an optimistic outlook on the opportunities ahead! In this episode of Multifamily Collective, Mike Brewer dives into the post-election outlook for the multifamily industry. With market certainty back in focus, Mike emphasizes why multifamily real estate is well-positioned for growth, stability, and increased dem...

What’s next for multifamily occupancy and rent growth? Mike Brewer dives into the latest Wall Street Journal article on shifting vacancy rates and demand recovery across key markets. Tune in to hear why it’s an exciting time for the industry and what 2025 may hold! In this episode of Multifamily Collective, Mike Brewer unpacks a timely Wall Street Journal article forecasting trends in multifamily...

Mike encourages us all, especially those in the multifamily space, to focus on being a positive, unifying force in our communities. Tune in for his powerful perspective on finding common ground, even amid differing opinions, and how embracing gratitude can impact our professional lives and our communities. A special shoutout to Janet Rosseth, fellow Multifamily Media Network host! Check out her po...

Welcome back to another episode of Multifamily Collective! Still here in San Diego at the Blueprint Conference, and wow—this event has been nothing short of world-class. From start to finish, every detail was meticulously crafted, leaving me inspired and proud to both speak and participate. Today, I’m discussing something that’s truly shaking up our industry: AI-driven workflow automation and how...

Welcome back to the Multifamily Collective! Today, I’m tuning in from (cloudy!) San Diego, where I'm speaking at the Future Conference. I’ll discuss a topic we’ve championed for years: the critical need to upskill and re-skill the workforce. While en route, I listened to Gigatrends by Thomas Koulopoulos and Nathaniel Palmer, which shed light on seismic workforce shifts. Here are the stats: Over 14...

$51,744 per violation. That’s the penalty for fake reviews under the FTC’s latest guidelines. This weekend, the National Law Review caught my attention with a headline that every multifamily leader and property manager needs to understand. On August 14, 2024, the FTC finalized new rules that make deceptive reviews, misleading testimonials, and fake social media influence illegal—and the penalties...

In this episode of the Multifamily Collective, Mike Brewer explores the concept of leapfrogging—taking a giant leap forward by bypassing traditional stages of development. Drawing parallels to how underdeveloped regions use technology like drones and 3D printing to overcome infrastructure challenges, Mike explains how AI enables multifamily businesses to leapfrog outdated systems and processes. Re...

In this episode of the Multifamily Collective, Mike Brewer discusses what it means to be a true practitioner in today’s AI-driven world. With artificial intelligence weaving its way into every industry, property management leaders must empower their teams to use tools like ChatGPT, Claude, and other LLMs. Mike discusses how, whether you realize it or not, your team members leverage AI daily—stream...

In this episode of the Multifamily Collective, Mike Brewer talks about the evolving landscape of organizational charts. With the rise of large language models (LLMs) and AI, how businesses structure themselves is set to change drastically. Instead of siloed departments like HR, marketing, and operations, we’re looking at a future where AI integrates data across all functions, creating new, cross-d...

Ever feel like anxiety is that scared little kid inside you keeping you from stepping into the spotlight? You're not alone. In this episode of Multifamily Collective, Mike Brewer shares a story about the "scared little kid" inside all of us that often surfaces in high-stress social settings. Whether you're at a multifamily conference or leading a PropTech discussion, social anxiety can strike anyo...

Ever feel like you need a moment to breathe, even in endless hustle? You're not alone. Let's discuss why taking time for yourself is crucial in today's fast-paced world of multifamily and PropTech. In this episode of Multifamily Collective, Mike Brewer shares a candid moment about slowing down in a whirlwind of business. Inspired by a post from Andrew Bowen of Optic, Mike discusses the importance...

What does leading a growing multifamily company take while balancing purpose, people, and performance? In this episode, I chat with Tony Julianelle, CEO of Atlas Real Estate, about navigating the challenges of growth, leadership, and technology in the evolving world of property management. Let’s dig in! In this episode, Tony shares his journey from a 20-year career in mortgage finance to leading A...

Is your team zoning out during training? You might be missing one key ingredient—entertainment! Let’s talk about how to transform boring content into unforgettable lessons. In today’s episode, I reflect on a powerful lesson from the  @MultifamilyLeadership  Multifamily Innovation Council—the importance of “infotainment” in training. Sure, policies and procedures are crucial, but how do you ensure...

Got too much on your plate? Trust me, you’re not alone. Let’s discuss how to break the cycle of overwhelm, starting with mastering the art of saying “no.” In today’s episode, I share practical tips for managing overwhelm when everything is a priority. First things first: get comfortable saying no to new tasks. Then, pick one thing and knock out the first step. It’s all about building momentum thro...

Automation is coming for multifamily, but it won’t work without one critical thing—clean data. Are you setting your properties up for success or for failure? Today’s episode explores why clean data is the cornerstone of successful automation in multifamily operations. Whether it's your property management system or CRM, dirty data leads to bad decisions made by humans or AI. As multifamily central...

Imagine greeting a prospect at your leasing office with all their information at your fingertips—sounds like the future, right? But is the trade-off for convenience worth the potential invasion of privacy? In this thought-provoking episode, I bring up the topic of facial recognition and AI-powered tech inspired by a recent newsletter from  @ReasonTV  From Harvard students hacking Meta glasses to P...

Real Estate Strategy and Scaling with Robert Pereira: Insights from ARC Multifamily Thinking about scaling in the multifamily real estate market? In this episode, I sit down with Robert Pereira from ARC Multifamily to discuss strategic growth, managing interest rate shifts, and seizing opportunities in today's market. In this value-packed episode, Robert Pereira of ARC Multifamily joins Mike Brewe...

Mike Brewer challenges the industry to rethink its leadership development strategy. Too often, the big investments in leadership training go to higher-ups like VPs and C-suite executives. However, the real impact happens on the front lines, where property managers shape the day-to-day outcomes that drive revenue and operational success. What if we shifted our focus and poured time, money, and reso...

Starting Small: The Power of Repetition in Multifamily When you scroll through LinkedIn, the noise can seem overwhelming. But here’s the deal: I believe repetition serves a purpose. Sure, it can feel like we’re hearing the same things repeatedly, but that’s precisely what some people need to internalize new ideas and practices. While some folks pick things up quickly and run with them, others need...

In this episode of the Multifamily Collective, we explore an idea for the multifamily industry: Your team's happiness drives your customer's satisfaction. Mike highlights the connection between a culture that celebrates and supports team members and the loyalty it creates among customers. Too often, companies invest in consumer retention through concessions or waived fees, but what if that investm...

In this episode of the Multifamily Collective, Katie Ritter and Jake Hughes discuss the impact of branding and resident experience. They’ve compiled compelling data from over 400,000 Google reviews to examine how property management companies (PMCs) and operators are perceived through resident feedback. Katie and Jake introduce the concept of a "third metric" for measuring brand visibility using k...

In this episode of the Multifamily Collective, Mike Brewer explores Notebook LM, an innovative Google product that is transforming how we handle lengthy documents and research reports. Whether it’s a detailed MIT study or an in-depth Strategy+Business article, Notebook LM synthesizes information, creating executive summaries and even generating AI-driven podcast conversations. Mike breaks down how...

Ever wonder how systems-obsessed entrepreneurs build thriving multifamily organizations? I caught up with Andrew Kuhn, CEO of Sunrise Communities, to discuss his audacious goals and what it takes to create a world-class team. You won't want to miss this conversation! In this episode of the Multifamily Collective, I chatted with Andrew Kuhn, a systems-driven entrepreneur passionate about improving...

How Visual Tech is Transforming Multifamily Operations | Exploring Maps, AI, and PropTech with Dom Beveridge Have you ever wondered how visual technology is shaping the future of multifamily operations? Today, we dive into groundbreaking insights with Dom Beveridge as we explore the latest in digital mapping, AI-driven leasing, and the future of property management! In this episode of Multifamily...

Ever wonder how PropTech and leasing centralization are reshaping the multifamily landscape? In this episode, Mike Brewer welcomes multifamily expert Andrew Bowen for an engaging discussion on the evolving landscape of property management and PropTech. Tune in as they explore leasing centralization, the changing operational model in multifamily, and how large language models (LLMs) influence prope...