MSP Business School

Frank DeBenedetto has the fascinating perspective of being both an MSP owner and a vendor. We dive in with him about the incredible service he provides through audIT and how it came out of a specific need in his own MSP, Two River Technology Group. Frank DeBenedetto:  https://www.linkedin.com/in/frankdebenedetto/ Two River Technology Group:  https://www.tworivertech.com/ AudIT:  https://www.auditf...

What creates a thriving culture and excellent client base when it comes to MSPs? For Jon Kotman of Kotman Technology, the answer is your principles and core values. Join us for a wonderful discussion on how defining your principles and sticking with them no matter what leads to the best possible outcome for everyone on your team. Jon Kotman: https://www.linkedin.com/in/jonkotman/ Luke Ross:  https...

It's our 100th episode of MSP Business School and we couldn't be more excited to be joined by Ed Carroll and Jeremiah Smith of Edison Marks, a brand new company that's promising to be a major disruptor in how MSPs operate in the sales and marketing space. Buckle up and get ready for a few "ah-ha!" moments of your own as you listen to this exciting interview.

Sales and Marketing: two departments that are often disregarded by smaller MSPs but are crucial for growth… especially when you structure your company so that they work together. In this episode, hosts Brian, Tim, and Robb tackle how to integrate a marketing team into your sales efforts in order to create the greatest growth potential for your MSP.

Another addition to our conversations with MSP owners, Travis Barker of EZ IT Solutions joins us to talk about the somewhat crazy and not-so-apparent road that led him and his company to where they are today. Starting with a great origin story and ending with our best cliffhanger to date, this is a must-listen for any MSP owner.

As a business owner, you need to be able to estimate what your sales are going to be in the near and distant future. But if your sales reps aren't clearing stale deals out of their pipelines, how will you be able to make an accurate forecast? In this episode, Brian, Tim, and Robb sit down for a discussion on how you as the owner can help your salespeople create healthy pipelines and actually close...

Oftentimes the best way to get advice on how to run your business (or ideas for areas of opportunity you hadn't considered before) is to listen to other successful owners talk about how they got their business to where it is today. This week, we're joined by MSP owner Allan Jocson of Agilitec. Allan generously shares how he and his team navigated many challenging times to emerge as a highly succes...

The shift in recent years to prioritizing monthly recurring revenue over all other money-making methods has led to a bit of a stalemate in the industry. How do you stand out against the crowd if all you're doing is offering the exact same services as every other MSP out there? In this episode, Brian takes the lead as he presents a shift in mindset that will provide your MSP with an endless number...

In episode 90 ,  Brian, Tim, and Robb discussed how to find and recruit MSP salespeople in today's market. Now that you've found the perfect rep, how do you present a job offer to them? And before you do that, how do you put together a competitive compensation plan that makes them want to work for you? In this episode, the hosts continue their roundtable discussion about hiring salespeople by divi...

The Vice President of Service Leadership (a ConnectWise solution), Peter Kujawa knows a thing or two about building a business. Assisted by Service Leadership's support offerings, Peter led the turnaround of Locknet, including the acquisition by EO Johnson Business Technologies. Now, 11 years later, he's committed to helping MSPs experience success by using the same tools that aided his company's...

The MSP space is a fast-moving, ever-changing industry. Staying on top of the latest information and technology can be challenging, especially for younger MSPs that aren't quite ready to commit to something like a peer group. Enter ChannelPro: a free publication with a mission to educate and support the MSP community. Joel Zaidspiner, ChannelPro's Vice President & Associate Publisher, joins us to...

Not too many people make the leap from technical positions to the world of sales and marketing, but for Jimmy Hatzell of Quickpass, his background in IT serves as a major plus when developing content and marketing strategies. In this episode, Jimmy shares his philosophy on marketing, explaining how the right kind of marketing will boost your sales teams' efforts and create sales at scale.

For this special roundtable of MSP Business School, hosts Brian, Tim, and Robb tackle one of the most difficult challenges MSP owners are facing today: finding, recruiting, and hiring salespeople.

The Executive Vice President and Chief Product and Marketing Officer for Nuspire, Michelle Bank joins us to talk about what has people perplexed in the MSSP space, why end users are confused by the alphabet soup of IT, and what MSPs and MSSPs can do to help their clients better understand cybersecurity

Are you covering your SaaS? That's the question that Jim Lippie of SaaS Alerts wants to answer for you in this episode of MSP Business School. As more and more SMBs are migrating the majority of their business to the cloud, it's up to MSPs to ensure their clients remain protected no matter the application.

Willis Cantey of Cantey Tech Consulting joins us to talk about what it's like to be under the umbrella of a private equity organization, sharing unique strategies they use to grow and find new MSPs coming in, and what the opportunities are for MSPs looking to be targeted.

As the Senior Vice President of Business Development at Datto, Rob Rae is a man who needs no introduction. If you've been in the channel for any length of time, chances are you know his name and have most likely seen him at an event or two. We're delighted to have Rob join us for this episode of MSP Business School to talk about the current climate of the industry and the opportunities he sees for...

The CEO of Binox MSP, Walter Contreras is a technologist, entrepreneur, and marketer whose current focus is helping MSPs grow quickly through lead generation and marketing automation technology. Walter sits down with Brian, Tim, and Robb to discuss the changing landscape of sales and how technology and automation can help MSPs through some of the more difficult parts of the sales process.

Welcome to MSP Business School's first episode of 2022! We made it through another year, and as we look forward to this new year bringing a bit more normalcy and stability as the pandemic continues to wane, we wanted to share the top three things we believe MSPs should be thinking about in 2022.

2020 was a challenging year for all of us, but we all hoped for a better 2021.  While your opinion of this year may be mixed, it was another great year for the IT Community rich with new opportunity, new stories, and as always new challenges. We were privileged to have a front row seat to some of the most influential leaders in the MSP space.  some of our favorites in 2021 include in no particular...

2021 was a year full of challenges and unexpected twists and turns , most of which still carried at least a touch of the pandemic. As we wrap up year two of this brave new world, we highlight the top issues we heard from our listeners and friends in the MSP community.

MJ Shoer of CompTIA ISAO benefits from years of experience in many different areas of the industry. In this episode of MSP Business School, MJ shares some of his own experiences and the many benefits of belonging to a trade organization like CompTIA.

Kevin Clune of MSP Growth Hacks comes onto the show to share some exciting new tools that MSPs can use to gain consistency in their marketing and to tell us about his new resource and networking platform, MSP Spark.

Bill Stucklen is the Co-Founder and CEO of Stack Advisors, an MSP-focused agency and automation powerhouse. In this episode, Bill, Brian, Tim, and Robb talk about the importance of automation and why every MSP should automate as much of their workflow as possible in order to achieve scalability and growth.

We have another case study from our listeners to dissect: an MSP went through the entire sales process with a prospect. Right before the contract was signed, the new client got spooked by the very thorough and honest 90-day onboarding plan that they were presented with. What should the MSP do? How do they navigate the new client's fears and rectify the situation so they start this new relationship...