Movified

In this episode of Movified Wednesdays, Mark Hirschi and Steven Reed go deep into the two pillars of a successful moving business: Branding and Mindset . Mark shares how his background in web design allowed him to disrupt the moving industry through high-end branding and why your truck wraps are the most underutilized real estate you own. But a great look is nothing without a strong foundation. Th...

In this episode of Movified Mondays, host Mark Hirschi sits down with Josh Jurhill , co-founder of Muscular Moving Men , to break down how the company grew from Craigslist jobs into one of Arizona’s most recognizable moving brands. Josh shares how building a strong company culture, prioritizing safety and training , and focusing on quality over volume helped them scale sustainably. The conversatio...

What happens when the best in the moving industry gather in the desert? We were live from Chandler, Arizona for the Movers & Shakers 2 event! Hosted by Austin and Lauren Yarbrough, this event has quickly become a "must-attend" for anyone serious about the moving and storage business. Host Mark Hirschi sits down with a powerhouse panel of industry OGs: Prabh Heer (You Move Me), Josh S...

Are you building a business or just working in your business? In this episode of Movified Wednesdays, Mark Hirschi and Steven Reed sit down with John Hamilton (Brooks Moving & Hauling) for a Part 2 discussing the evolution of a moving professional. John didn't just build a moving company; he engineered an asset designed for a strategic exit. We dive into John’s transition from Special Oper...

In this episode, host Mark Hirschi is live from the Atlas Van Lines Conference in Palm Springs. He sits down with Gideon Asemnor , the owner of Kastor Moving and Storage based in Stamford, Connecticut. Gideon’s story is unique—he isn’t a lifelong mover. He is a former lawyer who immigrated from Ghana and decided to acquire a legacy moving business established in 1977 rather than starting from scra...

Most movers talk about growth. Very few understand acquisitions. In this episode of Movified Wednesdays, Mark Hirschi and Steven Reed sit down with John Hamilton (Brooks Moving & Hauling). John didn't just build a moving company; he acquired one, scaled it with military discipline, and is now preparing for a strategic exit. John opens up about his transition from Special Operations to entrepre...

Is the moving industry becoming too cutthroat? In this episode of Movified, host Mark Hirschi sits down with industry veteran Georgia Angell to discuss the hard truths about running a moving company today. From the critical importance of financial literacy ( "knowing your numbers" ) to the debate between Independent Movers and Van Lines, Georgia pulls no punches. They dive deep into why efficiency...

We are kicking off the year with a bang. In this episode, Mark Hirschi and Steven Reed break down exactly how to navigate the "quiet time" of Q1 without losing momentum. From setting realistic growth targets (is 10% enough?) to managing crew schedules so you don't bleed talent before peak season, this episode is your playbook for January. Plus, we reveal the launch of the Movified Na...

In this episode of Movified Mondays, host Mark Hirschi sits down with Russell and Kyle , the father-son team behind A1 Movers Services, to unpack a critical gap in today’s moving industry: the decline of qualified third-party services. Russell shares four decades of hands-on experience—from driving trucks to building one of Canada’s most trusted third-party servicing networks —while Kyle brings a...

In this Special Christmas Edition of Movified Wednesdays, hosts Mark Hirschi and Steven Reed reflect on what the holiday season looks like inside the moving industry. From navigating December workloads to planning Christmas bonuses, appreciating employees, and finding creative ways to engage with the community, this episode dives into how strong leadership and intentional culture make all the diff...

What’s really holding moving companies back from scaling? In this episode of Movified Mondays, host Mark Hirschi sits down with Joby Lake to unpack the operational and structural challenges that most moving company owners overlook. From broken internal systems to unclear processes, this conversation goes beyond marketing and sales to focus on what actually drives sustainable growth. Whether you’re...

Marketing in the moving industry is changing — and most movers are doing it wrong . In this Movified Wednesdays episode, hosts Mark Hirschi and Steven Reed sit down with Travis Weathers , founder of Rotate Digital and author of Movers Marketing , to break down what actually works for moving companies heading into 2026. If you want better leads, higher ROI, and a marketing strategy that actually co...

AI is no longer optional in sales — especially in the moving industry. In this Movified Mondays episode, host Mark Hirschi sits down with Ken Cohen , a sales transformation expert, to break down how AI tools are reshaping customer engagement, branding, and operational excellence for moving companies and home-service businesses. If you want higher conversions, better referrals, and more efficient s...

Building a high-performance Executive Assistant relationship isn’t luck — it’s a system. In this week’s Movified Wednesdays, Mark Hirschi and Steven Reed sit down with Mia Juan , a top voice in the EA world whose training, strategy, and communication frameworks have helped business owners scale faster, work smarter, and finally get their time back. Mia breaks down the real reasons EA partnerships...

On this episode of  Movified Mondays , host  Mark Hirschi  sits down with brothers  Edward and Brian McKeenan , co-owners of Northeastern Movers, for one of the most human, honest, and eye-opening conversations the moving industry will hear this year. What started as a job “helping out on a truck” turned into a full-scale family business — one built on grit, partnership, community, and a relentles...

On this special Movified Wednesdays, filmed live at the Atlas Van Lines 2025 Conference in Palm Springs, host Mark Hirschi runs solo without co-host Steven Reed (sick with the flu) and sits down with Michael Rodriguez of Pratt Industries — one of North America’s largest, most advanced, and most innovative packaging manufacturers. This isn’t a basic conversation about boxes. This is the deepest, mo...

The moving industry just changed — and if you weren’t in Palm Springs for the  Atlas Van Lines 2025 Conference , this episode is your front-row seat. On this special  Movified Wednesdays , host  Mark Hirschi  teams up with Matty Young & Zach Bas of  Moving Letters AI  for a fireside-style breakdown that industry leaders are already calling  the most honest recap of the year. This episode is br...

On this special  Thanksgiving Movified Wednesdays , host  Mark Hirschi  and co-host  Steven Reed  sit down to reflect on gratitude, community, and what it means to earn recognition in this industry. Steven shares the emotional weight behind winning  Memphis Most Best Moving Company   nine years in a row , and how those awards represent far more than plaques on a wall — they carry the voice of a co...

In today’s episode, Mark Hirschi sits down with private equity expert Corrie Menary for one of the most important conversations a moving company owner will ever hear — how to prepare your business for a future transition, investment, or sale. Whether you plan to exit in 1 year, 10 years, or never, Corrie explains why every moving business will eventually go through a transition — and what owners m...

The moving industry is evolving fast—and with Mark Hirschi away at the Canadian Association of Movers Conference this week, Movified Wednesdays very own Steven Reed hosts a sit down with industry leaders Brian Slater , Tim Krupp , and Eric Wirks for a powerhouse conversation on the future of moving, marketing, AI, and the highly anticipated Built to Move virtual event. Join the Community! Sign up...

In this Fireside Chat edition of Movified Mondays, Mark Hirschi sits down with Winston Davis for a deep dive into the real engine behind every successful moving company: People ROI . Winston breaks down the 20-70-10 rule popularized on why most owners delegate hiring too early, and how understanding your team’s personal goals directly influences retention, culture, and performance. This conversati...

In this Movified Wednesdays episode, hosts Mark Hirschi and Steven Reed , joined by Prabh heer , introduce the Movified Mastermind — a community built for movers, leaders, and entrepreneurs who want to grow smarter, lead stronger, and connect deeper. They dive into the power of networking, virtual assistants , leadership , and employee retention , while sharing raw insights about the emotional cha...

From one truck to over a hundred — how do you scale without losing your sanity? In this powerful Movified Mondays episode, hosts Mark Hirschi showcase the very up-close and personal Fire Side Chat with Brian Slater of New City Moving to break down the real systems, culture, and accountability that fuel long-term success in the moving industry. This episode is brought in part by our Sponsors:⁠⁠⁠⁠ S...

On this episode of Movified Wednesdays, hosts Mark Hirschi and Steven Reed sit down with Wally Pelett to break down a proven strategy for scaling your moving company through interior designers and white-glove delivery relationships. Wally shares how most movers approach designers completely wrong — showing up with price sheets and sales pitches — instead of demonstrating the one thing designers ac...

In this episode of Movified Mondays, host Mark Hirschi sits down with Sonny Dulai from All Seasons Movers & Storage (Houston, TX) — a third-generation mover who’s redefining what it means to run a modern moving company. Sonny shares his family’s inspiring immigrant story, from humble beginnings and pen-and-paper operations to embracing CRMs, digital marketing, and social media to grow in today...