Most Valuable Agent with Matt Hannaford

What separates good athletes from elite performers? It's not just talent—it's mental discipline. In this episode of Most Valuable Agent , Sean Casey, former MLB All-Star and performance coach, breaks down the mental game of baseball and how mastering your mindset can transform your performance on and off the field. Sean shares how Harvey Dorfman's book, The Mental Game of Baseball,  completely cha...

What if fear wasn't a barrier but an invitation to step into something greater? In this powerful episode of the Most Valuable Agent Podcast , Matt welcomes Johan Martinez-Khalilian—an award-winning speaker, mentor, and life coach to professional athletes—to dive deep into personal growth, resilience, and redefining success. Johan shares his profound insights on breaking free from limiting beliefs,...

What does it really take to land an endorsement deal? In this episode, I sit down with Charley Stobbs, U.S. Sports Marketing Director for Adidas Baseball and Football, to break down the business of branding & sponsorships in sports — including the differences between NIL in baseball vs. football, how social media is reshaping athlete branding, and what young players need to do to build real market...

Pitching development has changed dramatically over the last decade. In this episode, I am joined by Tyler Zombro, the Special Assistant to the Cubs Pitching Director. We talk about the biggest developments in pitching – why velocity isn't everything, how pitch shapes and biomechanics change the way pitchers train, and how organizations like the Cubs use data to maximize every arm in their system....

The jump from amateur baseball to the big leagues is bigger than most people realize. In today's episode, I'm joined by Keoni DeRenne, Assistant Major League Hitting Coach for the Kansas City Royals, to break down the realities of making it to the pros. He shares the hidden struggles of big leaguers and what truly separates them from everyone else. We talk about what parents need to do differently...

What defines a winning player from the rest? In this episode, I'm joined again by World Series Champion and MLB All-Star Kurt Suzuki for part two of our conversation. We break down what it takes to develop a winning mindset that opens up doors to opportunity, both in baseball and in life. Kurt shares his wisdom as a player, coach, and parent in creating positive team chemistry to navigate the deci...

Get ready to discover how you go from college walk-on to World Series Champion. In this episode, I sit down with my longtime friend and former client, Kurt Suzuki. He shares what it takes to compete at the highest level, the critical role of mental preparation, and why short-term goals are important for long-term success. Plus, he shares the best life-changing advice he received from legendary spo...

Get ready to learn how a player goes from good to generationally great! In this second part of our two-part conversation with Jonny Gomes, we delve deeper into the intricacies of professional baseball and the business behind the game. He shares tips on simplifying the game, leveraging preparation, and adapting to the relentless demands of professional baseball. We also discuss the fine line betwee...

What does it take to turn untraditional beginnings into a major league career? In this first installment of a two-part series, I'm joined by the two-time World Series champion Jonny Gomes. We talk about how today's amateur baseball landscape differs from previous generations, how to secure a college scholarship, and what it takes to grind through the challenges of minor league baseball. Jonny shar...

How do you stand out in college baseball recruiting? In this episode, I sit down with Karl Nonemaker, Associate Head Coach and Recruiting Coordinator at Auburn University. He breaks down what it takes to catch a coach's eye and shares actionable advice for players, parents, and coaches navigating the recruiting process. We also dive into the impact of rule changes like the transfer portal, and the...

Ever wondered what you need to excel at hitting, both physically and mentally? In this episode, I'm joined by renowned hitting coach Benny Craig, founder of Feel Good Hitting. He shares his strategies for developing hitters through an individualized approach, combining mechanics, mindset, and MORE. We also dive into lessons from legends like Ted Williams, Sadaharu Oh, and Kobe Bryant. Tune in to l...

What separates a good prospect from a great one? In this episode, I am joined by Mike Wagner, the National Crosschecker for the New York Yankees, to share ways your son can stand out in the scouting process. He breaks down the role of technology and analytics, the difference between on-field and off-field makeup, and tips on choosing the right coaches and programs for youth players. He also shares...

What does it really take to defy the odds, going from an overlooked underdog to an MLB player? In this episode, I sit down with former MLB pitcher, Dallas Braden. We break down what good representation in the MLB draft really looks like, and the challenges of being an overlooked prospect. Dallas shares the mindset, lessons, and advice that shaped his Major League Baseball career and transformed hi...

What really makes a baseball player thrive? Is it raw talent, hard work, or a bit of both? In this episode, I sit down with Jonathan Mayo, a renowned expert in the MLB draft, minor leagues, and scouting. We dive into the evolution of scouting since COVID, the pros and cons of hybrid draft models, and the role of the MLB combine. Jonathan also shares insights from his book, which dives into the ori...

What drives elite performance? Today, I speak with Harvey Martin, former Human Performance Coach for the San Francisco Giants. He shares how he overcame anxiety and the yips as a professional baseball player to become a leader in human performance coaching. We break down the critical connection between physiology and psychology in achieving peak performance. Plus, we unpack how breathing technique...

What makes a championship team? In this episode, I sit down with Bill Geivett, former Senior VP of Major League Operations for the Colorado Rockies, to uncover the mindset, strategy, and systems behind elite performance. We dive into the evolving role of data in baseball, the balance between analytics and on-the-ground scouting, and the high stakes decision-making process in professional sports. H...

Are NIL deals a huge opportunity or a legal headache for student-athletes? In this episode, I sit down with Tim Nevius, former NCAA Investigator and current NIL Attorney, to unpack the evolving landscape of NIL – Name, Image, and Likeness – in college sports. Tim shares tips with college athletes and families about the complexities of NIL deals. We break down the latest developments in college spo...

In the highly competitive world of youth sports, how can players get mentally prepared to reach their highest potential? In this episode, I'm joined by Sean O'Brien, founder of HeadTop Performance, to talk about the mental skills that set great athletes apart. He shares proven strategies for handling pressure, reframing failure, and creating routines that boost confidence. We also dive into the mi...

Addendum: In the episode, the guest mentioned the proper water consumption is one ounce per pound of body weight, the correct amount is half your body weight (or an ounce per kg) not an ounce per pound. Your athlete can improve their game without risking injury. In this episode, I'm joined by renowned sports performance coach, Dr. Nick Serio. We talk about the crazy lengths these young athletes wi...

Addendum: In the episode, the guest mentioned the proper water consumption is one ounce per pound of body weight, the correct amount is half your body weight (or an ounce per kg) not an ounce per pound. Your athlete can improve their game without risking injury. In this episode, I'm joined by renowned sports performance coach, Dr. Nick Serio. We talk about the crazy lengths these young athletes wi...

In the age of 24/7 sports coverage, how does the media influence the careers and lives of baseball players? In this episode, ESPN's Senior MLB Insider, Jeff Passan, shares his experiences navigating the complex relationship between athletes and reporters. From breaking major trade news to building trust with players, Jeff shares the responsibility and power the media holds in shaping baseball's bi...

Ever wonder how athletes build a standout personal brand? In this episode, I sit with Dustin Williams, an artist-turned-marketing expert. We dive deep into sports marketing, branding, and how athletes build their brands. He shares his shift from rebranding a pest control company to working with professional athletes, including his creative approach to helping athletes like Austin Riley stand out....

The game has changed, and so have the risks. Today, we dive into a topic that every parent, player, and coach must be aware of - how to prevent early injuries and build a foundation for long-term athletic success. I sit down with Eric Cressey, the Director of Player Health and Performance for the New York Yankees to talk about all things youth baseball development, the athletic development pyramid...

Get ready to learn the mindset, strategies, and steps every young player and parent needs to navigate the competitive world of baseball. In this episode, I sit down with Steve Bernhardt, Vice President of Baseball Operations at Baseball Factory, to dive into the realities of player development, recruiting, and how to overcome adversity in baseball. He shares advice for players and parents on how t...

Get ready for an inspiring story of what happens when you don't give up on your big dream. In this episode, I sit down with Jamie Westbrook, a.k.a. "The Barrel Man," who spent over 11 seasons in the minors before reaching the big leagues. Jamie shares advice on managing performance pressures, staying focused during tough times, and why resilience is key to long-term success. We explore how to buil...