Mortgage Marketing Radio
Mortgage Marketing Radio
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.
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Mortgage Marketing Radio
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Latest episode
Jun 25, 2026
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Episodes
Ep #99: How to Build a Powerful Personal Brand With a Camera-First Strategy 07.12.2018 46:39
My special guest for this episode is . She's the National Director of Social Sales at . I saw Chelsea speak at a recent conference by . and was so impressed with what she presented around the psychology of why social media is such an integral part of most of our lives and how we communicate and engage today. I just had to have her on to talk about this. Chelsea is going to talk about how to build...
Ep #98: How This Loan Officer Made $122K from Facebook Without Running Ads 25.11.2018 40:55
My special guest this week is . He recently presented at Sales Mastery event and he talked about how he has been growing his organic engagement, leads and business from Facebook - organically - without paying for ads. This year so far Larry's generated $120K in income directly from Facebook. Without ads. He still runs ads but he's been growing his business organically every every year. We'll talk...
Ep #97: How this Top Agent Reached Over 33K YouTube Subscribers and Cold-Calls FSBO's and Expired's 15.11.2018 39:07
My special guest today is . She's a very successful Real Estate Agent with over 30,000 subscribers on her over 7,000 followers and over 9,000 on . Listen to this interview from the standpoint of what can you learn for yourself in terms of getting active with video and other social channels. But then secondly you could share this podcast with your Agent referral partners. Why? Because when you go L...
Ep #96: Personal Branding Lessons and Funding $134 Million from "The Mortgage Geek" 08.11.2018 56:10
My special guest for today also known as "The Mortgage Geek" out of San Diego California. I want to give you a heads that we don't have a filter on this episode. It's raw it's real with some colorful language. If any kids are nearby listening, please remove your children. Shawn is doing some amazing things with his "Mortgage Geek" brand. He's leveraging his brand and video to rise above the noise...
Ep #95: The Art of Selling RENO Loans, Prospecting Agent Teams and Closing 250 Loans per Year 31.10.2018 56:31
My special guest for this episode is talking the art of selling RENO Loans, Prospecting Agent teams and closing 250 loans per year. is a very impressive woman. We need more powerful women being represented in the mortgage industry! Not only a powerful woman producer just a great person too. We're going to dive into a couple of big areas of focus with Kathy and that is Renovation Loans and how she'...
Ep #94: Making the Shift...How a $3 Billion Dollar Originator Goes from Old School to Modern Marketer 25.10.2018 52:41
Our special guest on this episode is . With over 28 years of industry experience and over $3 billion in closed residential mortgages; The Jaffe Team has been consistently ranked in the Top 100 Mortgage Originators in the country for the last 19 years (out of 300,000). David candidly shares his journey of ups and downs over the past 28 years and how he's pivoting his business to adjust for the mark...
Ep#93: Build Your Audience and Go Consumer Direct with Your Own Alexa Flash Briefing 19.10.2018 53:04
The future of voice is search. Do have any of the Alexa suite of voice activated "smart speakers" in your home or office? How many times per week are you asking Alexa for information? Our special guests and are the co-founders of and they're helping Real Estate and Mortgage professionals launch disruptive marketing, direct to consumers homes! Imagine consumers getting the latest market updates,...
Ep #92: How to Fire Bad Agents, Rebuild and Become the #1 Purchase Lender in Illinois 11.10.2018 1:03:37
My guest this week is ; EVP of National Sales with Guaranteed Rate out of Chicago. Every single month Sam closes over 50 transactions. I believe last month it was 59 transactions. He is the only originator on his team. He does have a support team but originates 100% of his loans. We'll talk a little bit about scaling to build a team. Back in 2008 during the mortgage meltdown, Sam still did $82 Mil...
Ep #91: How Pop-By's and Big Events Help This Top Loan Officer Close 206 Loans Special Guest: Michelle Oddo 04.10.2018 58:12
is an award winning Five Star mortgage professional seven years in a row. She's with out of Denver Colorado and is consistently ranked among the Top 1% percent a in production, funding 206 units in 2017. Her main source of business is real estate agents. And what we unpack on this episode is the unique things she does to stay top of mind to work with only those agents that she enjoys working with...
Ep #90: How to Build Trust Quickly, Convert More Leads and Grow Your Business With Video 26.09.2018 45:27
Question: If you were in front of more people more often, able to get in front of more referral partners and prospects to have a deeper, more meaningful connection; would you be closing more business? If you're already good at delivering your value proposition you just need to be able to be in front of more people and present your value proposition more often. We can only be so many places at once...
Ep #89: A Revealing Look Inside the Business of a $150 Million Dollar Producer 19.09.2018 55:53
My special guest today is . He's with Guild Mortgage and he lives in the Pacific Northwest Seattle area. He's a Very impressive individual. Oleg consistently ranks in the over $150 million dollar club and in 2017 closed 627 loans. I asked them how much of that is his own personal production and he said 100 percent. Yes he has a support team but he personally originated 627 loans. Oleg shares his s...
Ep #88: How to Break Into the Financial Planner Market and Diversify Your Business 13.09.2018 48:13
My special guest is , CEO of Apex Home Loans out of Rockville Maryland. He is among the top 1% of mortgage bankers nation wide and Craig has received the 40 Under 40 award. His company has been recognized throughout greater Maryland area as one of the Best Companies to Work for and is consistently ranked among the top 100 mortgage originators in the country. Craig has two main pillars of business...
Ep #87: How to Build an Audience and Grow Your Agent Referrals by Teaching Agent Classes 06.09.2018 38:01
My special guest on today's episode is ; the DC Title Guy. Wade was actually the very first guest I had on this podcast back in 2016. This episode is an update to catch up and see what's going on in his business since we last spoke in 2016. Wade has continued to leverage his educational approach to deliver value and become essentially a coach for Real Estate Agents, helping them grow their busine...
Ep #86: Getting Your Clients and Referral Partners to Go from Casual to Committed 31.08.2018 57:29
This week's special guest out of my hometown of Boston Massachusetts. Rick is a Senior Mortgage Planner with in Framingham Massachusetts. Rick's part of the billion dollar club. That means in his career he surpassed the billion dollar mark of career originations. Rick is doing some amazing things out there and we talk about on this a couple of key things he does. One is past client reviews or ann...
Ep #85: Getting Buyers to Commit and Reduce Rate Shopping 24.08.2018 48:29
My very special guest is Vice President of Cornerstone Home Lending out of Santa Barbara California. Lots of respect for Kelly and what she's built over the last 22 years as a mortgage professional. In the past four years alone, Kelly has closed over $400 million dollars in loans. Let me say that again. In the past four years alone, Kelly has closed over $400 million dollars in loans, ranking her...
Ep #84: How a "Real" Facebook Marketing Ninja Generated Over 50,000 Leads and $100 Million in Sales for His Real Estate and Mortgage Clients 15.08.2018 58:53
My special guest this week is Facebook marketing strategist coach and consultant. . Travis might be the best kept secret in the mortgage space. I was introduced to Travis at a conference I was attending and hear about him doing all these incredible things when it comes to Facebook. Building audiences, creating leads and really having a deeper understanding of online consumer psychology. We're goin...
Ep #83:How to Get Found Online, Attract Consumers and Win More Deals With Local Search 29.07.2018 48:18
My special guest on this episode is . Shane is head of industry and General Manager for financial services at He's a published author award winning speaker and his research has been featured by leading advisory firms such as Forrester and Gartner. With 18 years of experience in financial services and high tech, Shane knows his stuff. Many of us are not necessarily adapting to the market changes an...
Ep #82: The Truth About Money 24.07.2018 50:33
My special guest today has worked every day for over thirty years to teach people about personal finance. He's widely regarded as one of the nation's top Financial Advisors having been named in 2016 among the country's top ten Wealth Advisors by Forbes magazine. Barron's selected him as the nation's number one independent financial adviser three times and one of the 10 most influential figures in...
Ep #81: Tim Braheem on Going from Conversion to Connection 23.07.2018 58:28
This is a special episode for me and I'm confident it will be for you as well. My special guest is . If there's one word to describe Tim, it's authenticity. Have you ever been around somebody and they make you feel better, think clearer and understand the truth about what's really important. For me, that person is . Do you want a career you enjoy? One that you look forward to going to every day b...
Ep #80: How to Automate Your Mortgage Business to Close Loans Faster, Deliver a World Class Borrower Experience and Impress Referral Partners 17.07.2018 29:21
My special guest today is Dave Simms. He's the CEO of , an industry leading mortgage automation and point of sale solution. Do you want to fully automate your mortgage business? Check out . You want to create a smooth and simple borrower experience? Prospects, leads, minimize headaches, to reduce the communication back and forth. has everything you want. From a point of sale mobile friendly portal...
Ep #79: Starting a Weekly Mortgage Video Show to Grow Your Business 24.06.2018 27:04
What's your video strategy to grow your Mortgage business, reach more people and stay relevant in the coming years? What's that? You don't have a video strategy? Oh, then check out this episode of Mortgage Marketing Radio with Mortgage Originator Kris McWilliams. He's taken the bold step of launching a weekly Mortgage Video show. So on this episode we have both the audio only option and video for...
Ep #78:How to Rise Above "Great Rates and "Great Service" by Telling Digital Stories That Sell 21.06.2018 38:03
On the episode, we're talking about getting away from the "great rates and service" with ; CEO at . He's on a mission to simplify digital marketing so banks, credit unions, you, the mortgage loan officer, can become digitally savvy - and grow your business. We're talking about the convergence of digital change and disruption and displacement and how do you survive and thrive in the coming shifts t...
Ep# 77: Training Buyers Agents How to Refer You and Turning Listing Agents into Referral Partners 19.06.2018 55:22
knows how to train his Buyers Agents how to refer him and turn listing Agents in to referral partners. Brent is a Sales Manager and Team Lead with in Portland, Oregon and Brent's been in the mortgage business since 2002. He's a President's Club winner, having closed over $200 million in loan volume throughout his career. A couple of the things that stand out for me is how Brent is positioning him...
Ep #76: Getting High Quality, Facebook Consumer Direct Leads 07.06.2018 43:27
Want a crash course in how to get consumer direct purchase leads from Facebook? Digital Marketing superstar reveals the exact steps to attract and convert high quality Facebook leads. From targeting to ad campaigns, messaging and follow-up, we cover it all on this episode. Biggest takeaways you don’t want to miss and links mentioned: What's New Since the Facebook Data Breach? How to Target Likely...
EP #75: Lessons from America's Elite Military and Top Sales Performers 28.05.2018 35:13
On this episode, Coach reveals the how to become an elite Mortgage Sales Professional by learning proven lessons from the warriors who set the global standard for operational excellence: the American military elite. To be the best you must learn from the best - so YOU can be your best. In Bill's new , he interviews former members of the US Special Forc...
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