More than a Few Words

In this conversation from my archive, I discussed the power of authenticity with Sasha Willis.  In all her ventures, Sasha’s authenticity shines, proving that showing up as yourself is the key to a resonant, successful brand. Here’s what she had to share on making authenticity your superpower: Consistency Across Platforms Sasha emphasizes that being your authentic self is not just simpler; it’s mo...

Are you curious about the power of curiosity itself? If so, this conversation with Emily Aborn, an experienced copywriter, speaker, and podcast host, will draw you in. Emily shares her insights on the art of curiosity marketing—a strategy that builds intrigue by inviting people to wonder, engage, and connect deeper. In our interview, she unveils the process of creating content that is compelling,...

I love running my own business, getting to do things “my way” … most of the time. But I learned that to be successful, I need to also listen to the opinions of others. Who are these “others?” They are people who compliment my weaknesses and have skills to fill my blind spots. They are the Yang to my Yin. What Is Yin-Yang? With roots dating back to China in 1300 BCE,  Yin-yang  refers to a concept...

I had a great conversation about what it really takes to start a business and build it into something successful—even if the odds seem stacked against you. My guest Jeanne Omlor, went from being a 54-year-old single mom in debt to a multi-seven-figure online business owner—all without spending a dime on ads! Key Takeaways: Take the First Step: Instead of getting overwhelmed by a to-do list, focus...

Let’s face it, people buy from people, and those connections don’t just happen by magic. When it comes down to closing, people buy from people.  So before you can make a sale, you almost always need a relationship.  In B2B sales one of the best places to build that relationship is on LinkedIn.   Relationship pro, Janice has some seriously smart (and surprisingly simple) strategies to share that wi...

I've been podcasting for 15 years. And in the early days of the show, I experimented with a lot of different formats.. But I have to admit over the last few years, I've kind of fallen into a rut. And when I look at my listener data, it shows. So it's time to shake it up a little bit with  feedback from you. What would you like to hear? What would get you excited about another episode of more than...

 Many small business owners might think that outdoor ads are only for big brands or political campaigns with massive budgets, but Charlie breaks down how businesses of all sizes can benefit from this often-overlooked channel. We talked about the creative flexibility of outdoor advertising—it’s not just billboards! From wrapping cars to printing ads on pizza boxes, the opportunities to grab attenti...

I have often been told that I have a strong personality and it kind of came through in my business but I never really thought about the fact that all businesses have personality. Guest Naomi Gora talks about the  importance of including ourselves in our business strategy. So many business schools teach us to get to know our ideal customers and competitors but none that I’ve seen start the process...

If you've been in business for any length of time, what I want you to do is answer a simple question. If you could only work with three clients, who would it be? Go back, look at all of the companies that you've worked with, all the people you've worked with, and pick your top three. It's not easy because there might be lots of favorites. When you narrow it down and you identify those three custom...

Everybody loves a getaway, and retreats offer the perfect opportunity to renew, refresh, and learn something new. But what if you're a coach or consultant looking to host a retreat? How do you package your knowledge and skills into a transformative experience that draws in your ideal clients?  Michelle Perad, an intuitive guide, consultant, and founder of Multi-Dimensional Leaders (MDL) shared her...

  In this encore episode I sat down with Lewis Dalton, a copywriting pro and co-founder of Pine, to dig into the magic behind writing copy that actually converts. Lewis shares some fantastic, down-to-earth advice about finding the sweet spot between short-term and long-term benefits in your messaging, how to blend emotion and logic to really hook your audience, and why getting specific with your t...

I am a LinkedIn junkie, but unlike people with other addictions, I'm not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I've done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I'm creating. The six steps are easy. Define your objective. Figure out why you're...

This time of year, we always start thinking about the holidays and holiday marketing.  That's why I was so excited to chat with Caroline Balinska on holiday marketing.  Here are 5 key points from my conversation with Caroline Plan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least three months in advance to set up social media...

FROM MY ARCHIVE - In this conversation I asked the question  “Why should I write a book?” Let's face it writing a book may seem overwhelming, especially if you don’t think of yourself as an author. But my guest, Kim Thompson-Pinder, overcame her own challenges to become an author and publisher, shares her insights into why a book can be a game-changer for entrepreneurs. Here are some key takeaways...

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days. Rick told me  a mediocre idea executed well would outperform a brilliant one executed poorly every single time. And I really t...

Your Website: More Than Just Pretty – It’s a Salesperson That Never Sleeps Your website isn’t just a pretty face for your business. Done right, it’s a 24/7 salesperson, constantly working to attract and convert leads even when you’re not. But how do you make sure your website pulls its weight? I sat down with **Lori Highby**, owner of Keystone Click, to get to the bottom of what makes a website no...

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brings in high-quality referrals? That’s what this con...

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding out a little bit about them. But, sometimes that ad...

Loved chatting with Helene Gidley, founder of A2 Agile Incorporated, about how an an agile approach can help small business owners stay organized, adapt to change, and avoid burnout. Here are a few key takeaways: Agile is about visibility and adaptability: Helene emphasizes the importance of making your work visible and breaking it into small, manageable chunks. This allows you to respond to chang...

One of the things I love about having a podcast for 15 years, is my archive.  Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience This conversation from early 2020 with Dr. Yamilette Willams  ( Dr. Yam) is a great example. Here are the key takeaways from my interview  on communication styles: Dr. Yam identifies four main communication st...

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I’m ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn’t be enough. Funny thing, it was.  The rich full flavor satisfied my coffee taste requirement and that expresso packed a powerful punch.  So as I sipped my...

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn't panic when they hear about changes in Google's algorithm. T...

Listening to episodes from my archive, is a great reminder of how somethings in marketing don't really change . In 2018, I had a conversation with Jennifer Crawford about hosting your own conference.  Her advice is as relevant today.  Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge. Planning an event for 200 or fewer attendees gives you a...

I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors. Before you decide I am completely crazy, consider the following: You don’t know everything. Hanging around with other business owners in the same industry gives you a chanc...

I've been podcasting for a long time, but if I had to classify my podcast, it's an enjoyable hobby. However, there are ways to make money with your podcast, and that's what I talked with Darren Saul about. Here are some key takeaways from the conversation Sponsorship Opportunities:  Podcasts don't need to have thousands of episodes to attract sponsors. Even from the beginning, podcasters can appro...