More than a Few Words

In today's episode of More than a Few Words, Melanie Diehl , Your Social Gal  talks about the importance of having a Google Business Page.  It won't replace your website, but it is a valuable tool to improve credibility and SEO for your core website.  More than a Few Words is produced by Roundpeg, a digital agency helping small business owners using social media, web design and content marketing t...

Ready to jump into your web design project? Roundpeg web designer, Peter Wolfgram thinks maybe you should slow down.  It's not that he doesn't want to do the project, but he wants you to be prepared.  In this episode, he shares a list of things you should do before you contact him, or any web designer.  More than a Few Words is produced by Roundpeg, a digital marketing firm. 

Are you taking advantage of cross-marketing strategies to grow your business?  Vikram Rajan of  Raviate   & PhoneBlogger.net  thinks it is something every business should do.  Whether you are working with other companies who serve a similar target audience or asking your customers to talk about you on social media,  the possibilities are endless.    Listen as Rajam shares just a few cross marketin...

Every small business owner knows tt is hard to attract a steady stream of new customers. Nick Cavarra of Social Punch Marketing thinks there is a better way. We chatted about strategies to stay connected to your existing clients and drive repeat business and referrals through them.  More Than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency. 

It is summer, and my guess is you are looking for fun and interesting things to do this weekend.  And if you are like Sam, our digital specialist you are probably looking at concert venue websites.   As he was planning out his weekend, he noticed lots of differences in the websites and was inspired to write a two-part blog post about the good, bad and ugly of event venue websites .     Listen to o...

I was introduced to the One Philosophy by Ellen McDowell the founder of Ellen McDowell – Your Social Butterfly .   We talked about the first three principals and how small business owners can apply them throughout their business but particularly on social media.  

Auto response campaigns make it easier to stay in touch with prospective and former customers, delivering relevant information at just the right time.  Moore than a Few Words is a production of Roundpeg 

Why You Need Employee Profiles On Your Website Every organization is made up of people. We know that, but some companies seem to be content to hide behind a faceless corporate profile. While that may be ok, for a large corporate entity, small business owners have a unique advantage as customers build relationships with individual employees. And, those relationships can be built in person and onlin...

"You've got mail" Has it really been almost twenty years since we first heard those words?   Like any relationship, our feelings about email have certainly changed.  From something, we looked forward to, to something we now sometimes dread.  But through it all, regardless of how we feel, we have remained loyal, opening our email every day.  So as a marketer, email is still one of the best ways to...

Every year, Facebook adds new features to keep individuals on their site longer and attract more and more small business owners.  Ultimately they hope you will advertise, but they lure you in with lots of new content options like  Facebook Live to Slide Shows and Canvas for mobile. 

  During a multi year research study Hazel Walker and Frank De Raffele, Jr made some surprising discoveries about  the role gender plays a role in networking activities.    Their results are published in the book Business Networking and Sex.  We were lucky to have them join us for a lively conversation on Valentines Day a few years ago.

What is the Linkedin Blitz?  It is a concentrated 30 day program to improve your results on LinkedIn.  Does it work?  I gave it a try a few years ago and I think it made me a real fan. 

Do you know if you are making good marketing choices? If not, it’s time to get serious.  Download our FREE bundle of marketing budget tools. When you do, you’ll learn all you need to know to make good marketing decisions where and when to spend your marketing dollars. Don’t spend another penny until you download our budget bundle!

People don't become customers overnight.  It is an ongoing process which often begins with a visit to your website. 

Thanksgiving is in November and Christmas is in December, right?  Well if you are in retail or hospitality your planning for these important months starts way before the weather gets cold.  Tune in for a few tips on how to get your holiday marketing kicked off now. 

There are lots of things to keep track of when you try to improve your SEO.  In this episode we focus on the basics every small business owner should know. 

Our digital specialist Leisha Jenkins had some easy to follow advice for anyone planning a social media strategy.   For more information check out the companion blog post

From our archive, a conversation about how to use content marketing to close sales. 

When you're busy (which, let's face it, is always), it's so easy to let a week slide by without writing any new content for your blog or responding to content sent over by your marketing company. It's understandable, but in order to have great content marketing, you've got to be consistent. In this week's marketing podcast, we discuss how to keep up with content marketing even when life's crazy. ...

Your brand position statement isn't just marketing hype. Used correctly it defines what you want customers and prospects to think about your company. It defines who your customer is, what they want and how you are uniquely qualified to meet their needs. It outlines the impression your company leaves in the mind of a prospective customer by answering a very simple, but important question.  Why shou...

From our archive: About 18 months ago, Allison and I debated whether Facebook was on the way out.  We agreed that even though people were spending less time on Facebook it still had a place in the marketing mix of many small businesses. We talked about the shifting demographics and user behavior, the addition of hashtags, the overuse of ads and most importantly, what all these changes mean to smal...

Sales begin with pain.  Customers come to you when they are not happy about something.  It is your job to figure out what is causing pain and show them how your product can make the pain go away.    This short program is from our archive and features Lorraine's former sales coach, Matt Nettleton. 

A good inbound marketing strategy involves getting customers to your website, offering them something they want, and receiving their contact information in exchange for your resources. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. How do you know which one is right for your strategy and how do you use conversion rate optimization t...

Whether you enjoyed the big game or felt your gut sink in the final moments, this year's Bowl was packed with big budget ads. Some were funny, some were sad, and all of them were expensive. Were they all smart advertising choices? We weigh in with our opinions.

When you sell home services like carpet cleaning, roofing, or plumbing you rarely have a chance to play on your own turf. The sales pitch is almost always in the customers house, where they are most comfortable and you are a little off balance.   So how do you level the playing field?  A little information goes a long way.