More than a Few Words

The weekly marketing podcast,  More than a Few Words  is hosted by Lorraine Ball and features conversations with professionals from around the world.   As more and more people are working from home, physical networking is less popular.  As a result, they are trying to do more on LinkedIn. Unfortunately,  many of them are doing it wrong. LinkedIn coach Tara Fitness says the first thing to do is get...

If you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail. There are several reasons why this doesn’t work for email. The most important reason is that em...

The weekly marketing podcast,  More than a Few Words  is hosted by Lorraine Ball and features conversations with professionals from around the world. In the old days we talked about advertising vs pr.  Now we refer to paid media vs earned media.  Regardless of what you call it, there is a tremendous opportunity to get your message in front of prospective custers is you know how to tell your story....

Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you answer that question in a way that convinces customers that you’re the right company to work with? The roots of that answer really lie in a great position statement. This is not advertising copy, but a clear definition of who your company is and how you a...

The weekly marketing podcast,  More than a Few Words  is hosted by Lorraine Ball and features conversations with professionals from around the world.    Everyone talks about SEO as if it was some magic formula, that only a few specialized magicians can handle. But the truth is anyone who owns a website can take small steps to improve their SEO and gain the attention of search engines. Guest Jon Tr...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago. So long ago in fa...

The weekly marketing podcast,  More than a Few Words  is hosted by Lorraine Ball and features conversations with professionals from around the world.    Creating great marketing content takes a while It is important, but if you're not careful, it can take over so much of your time that you don't have any time left to run your business. Our guest, Elizabeth Pampalone shares the secret to creating a...

Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier. The marketing minute is a shorter version of the popular  More than a Few Words  podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. More than half of the people who pick up the telephone to...

More than a Few Words,   a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world.  This week,  Shane Barker joined us for a conversation about email engagement, getting readers excited to hear from you.  Do you remember when it was fun and exciting to get an email? That was a long time ago. These days, our inboxes are filled, and there's...

These days, it seems like everyone is talking about content marketing. But what is it really? The marketing minute is a shorter version of the popular  More than a Few Words  podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Content marketing is a strategic marketing process of using content to att...

More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world.  This week, our guest Colin Gray talks about the challenges business owners face when it comes to creating content.    it's not hard usually, to convince people that content is a good idea, whether it's a podcast, whether it's a blog, a video channel.  The ha...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. These days, it seems like everyone is talking about content marketing. But what is it really? If you watch late night television, you've probably seen infomercials for...

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.  Getting Started These days a lot of people who never thought they were going to be business owners are starting businesses. These new entrepreneurs have questions, an our guest Brett Shapiro has answers. To run a legitimate business, the US government...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. There was a time when the doorbell rang, you would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have...

The weekly marketing podcast,  More than a Few Words  is hosted by Lorraine Ball and features conversations with professionals from around the world.  Many business owners think marketing is all about tactics and actions, instead of really paying attention to the outcome. They think they want a website, or social media and they expect those actions will solve their problems. But the truth is it de...

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer....

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world.  Get More Done by Doing Less Many people assume they need to be busy to be more productive.  The truth however, is that being busy doesn't necessarily mean you are actually accomplishing anything.   Well you may be getting things done, but n...

The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you were little your parents probably told you to use an inside voice.  They may have said that it wasn't polite to shout. While true in  your parent's living room,...

The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world.  Using Agile Marketing to Get Better Results Faster.  These days it feels like everything has to move just a little bit faster. In response to the "need for speed" many companies are embracing Agile Development for their marketing programs....

In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get nostalgic for the old days when you could actually talk to someone, I have to admit that the chat tools are kind of growing on me. And I'm not alone. In a recent survey chat was identified as the number one method preferred by customers to reach out and c...

Each week host Lorraine Ball and her guest have a marketing conversation for business owners.  This week the topic is how to make a great second impression. Our guest, Janice Porter explains that it starts with being a good listener, and learning about the other person. Then when you follow up, refer to something from the first conversation to show them you're interested. Whether you are connectin...

My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead.  When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the point. And you hope the recipient will hang in long...

Each week host Lorraine Ball and her guest have a conversation for business owners.  This week the topic is how to work from anywhere. 2020 has been an interesting year.  It has created lots of challenges for business owners, especially as they adjust to managing their team as they leave the office to work at home.   In some cases the home environment doesn’t have the capability to support the kin...

If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way. It is time to break the cycle of guilt associated with never getting to the things that are important.  You need to commit to making that thing a habit and do it every single day. And one of the best ways to make something...

Why build a dream team?  On the one hand things are so much simpler when it is just you.  On the other hand, when it is just you, then you are wearing all of the hats, all the time.  You have to do everything. If you aren’t working in the business, it’s probably not making money. That’s where the power of a team comes into play  When you build the dream team, with the right people and you actually...