More than a Few Words

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox   As a business owner, your relationship with your employees and customers is core to being effective in your role.  Those relationships actually start  with  understanding who you are as a person. That's why like Myers Briggs and DISC Profiles are so helpful. But there are...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people get to know, like and trust him.   Why isn't it effective for everyone?   Often it is because they treat it like a platform and not a chance for a conversation. for example, you wo...

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week  Generation Z, those people born after 1996  make up 1/3 of the US population. And even now they have a buying power of $44 billion. This generation grew up with technology and social media,...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball I love a good story.  I love to listen to a good story and tell one.  Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too.   As our guest Tom Jackobs explains  your need two types of stories...

The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Just like a professional athlete, every salesperson knows it is always easier to sell if you have a home court advantage.  If a customer  will come to your office or showr...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball As a small business owner, particularly if you are in  a service industry, like coaching or consulting your build practice one customer at a time.  If you want to grow your business, you have to find ways to break through the capacity constraints of a business that revolves solely around you.  This week...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. If you've spent any time at all on the internet, you've landed on 404 page telling you the page you requested cannot be found. There are usually instructions to try refi...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball If you are like most business owners you want your website to be attractive and functional.  This week we chatted with Wayne Mullins about the top three reasons your website isn't doing anything to actually grow your business and his simple formula to improve your site.  (3:53)  3- You have three seconds...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Social media is about engagement. This is something businesses forget when they start to use it as a broadcast tool. Just because you're posting information out there do...

When it comes to generating leads from LinkedIn, our guest  Susan MacConnell thinks most people make several critical mistakes.  1 - Trying to connect with everybody. Instead you should clearly define your target and search for people who match. 2 - Taking the same approach to everyone with a generic greeting message as you reach out.  But everyone  is different spend a little time to learn someth...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Every time I turn around, there's some new, cool, interesting marketing tool. But who has time to test them all? So if you are like me, and you have limited time and wan...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball As a business owner, sometimes it is hard to figure out where your business ends and you begin. It can be challenging to create a separation between your identity and your business, but it is incredibly important for your health and the health of your business.  Our guest Michael Reynolds says that too o...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball You are not charging enough for your products.  If you are like most business owners you make the mistake of looking at your competitors for guidance on pricing. Unfortunately, they probably don't know any more about pricing than you do. Why don't business owners charge more for their products and servic...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Are you hanging out next door? I don't mean, are you visiting your neighbors.  I am talking about the social media platform Next Door. If you haven't had a chance to che...

More than a Few Words is a marketing conversation for business owners hosted by  Lorraine Ball You work hard to build your email list and it is painful  to see your subscribers leave, but that is part of the natural cycle of email marketing. Why do they leave? Our guest Emily McGuire    says it boils down to one of three simple reasons.  There's the natural sort of progression of interest in your...

More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball Everyone wants to do more than just work in their business. The challenge for small business owners is how to find the time to get everything done?  Sagan Morrow explains that energy management is truly at the root of effective time management. She says: "So often, we will look at our schedules, and we'll...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Google ads are expensive. So if you're going to make the investment, be sure you're ready to engage and impress visitors and capture leads which result from the campaign...

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.   Introduced in September 2020, LinkedIn Stories offers entrepreneurs to step out from behind their logo. It gives them a way to  share their story in a really real way. bringing attention to company pages as we focus more attention on the personal pag...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Video Marketing used to be expensive. You had to hire a professional videographer, you needed to block out half a day for filming and at least that much for editing. Gra...

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. When someone subscribes to your email list your first communication set the tone for the relationship your hope to create.   Our guest Monica Snyder describes a series of three simple emails that welcome and engage readers.    Email #1 - Provide the li...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. What will you do when Facebook is gone? Now I'm not trying to spread fear and panic and I don't expect that the platform will disappear overnight. But let's face it, tec...

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.    There are five keys to a good collaboration:  Look for other businesses in your niche. They don’t need to do exactly what you do.  In fact it is best if you provide slightly different, but complimentary services Define a clear goal for the collabora...

The marketing minute is a shorter version of the popular  More than a Few Words  podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Does your home page include a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer...

The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.  According to Andrea Petrone, attracting clients starts with three simple steps.  Define you niche. Don't try to sell to everyone.  Find the people who are most likely to want your services Get to know your niche really well. How are they being impacte...

Today I want to talk about what a customer is worth because I think all too often business owners look at what a customer's spending today and see that as the only value of that customer. But if you're in a business where customers come back time and time again, you need to look at the total picture, the long term value of that customer. If that customer stays with you three or five years, there i...