More Sauce: Design for Growth

In today's episode, we answer one of our most frequently asked questions, "where do I start?!"   Discover the fundamentals of creating a slick brand for your business, whether you're launching for the first time or undertaking a rebrand. 

In today's episode of design that scales we are talking about all things email signatures, what's best practice and what you need to include and drop from yours.  Visit 55knots.com.au if you want some help designing your signature.

Imagine this you hire a designer to create you some stunning slides, but it doesn't look how you wanted or work the way you hoped. Sound familiar? Here are three reasons that might be the case in today's episode of design that scales.

Today, we will talk about the 4 things you need to consider when redesigning your logo.   Join us on our Facebook group— D esign That Scales . Find out more about unlimited graphic design . Drop me a message . 

In today's episode, Ben is sharing the three tools he uses daily to scale his workflow.  These tools will save you time and elevate your copywriting from providing feedback to designers quickly through to business operations (what?!).  Listen to today's episode to find out how he uses these tools at 55 KNOTS.  If you want to find these tools, you can discover them below: Grammarly—g...

Want your call to action to stand out, but not sure what colour to choose?  Listen to today's episode to find out what colour is best.

You may have noticed that Anna has been missing the last few episodes, find out why in this microcode. 

Ben takes an in-depth look at the different options for engaging in a designer and the pro's & cons for each.   If you're not sure what's the best option for your business, have a listen as each model has its merits based on your budget, the life stage of your business and even how you want to work with your designer.

Scaling your business can be tough, from disappearing profit to blending in to the crowd.   In today's episode, Ben talks about his favourite business author Mike Michalowicz and how two of his books changed the landscape at 55 KNOTS, and how they can help scale your business too. 

Writing blog posts, but feel like they're a waste of your time?  Try these design hacks to boost your post engagement. 

In today's episodes, we give you five design ideas to brief into your design this November. 

From ‘limited time only’ to ‘ends soon’ - are you driving urgent action in your marketing or not? Urgency language, countdown clocks and bold calls to action are all key. Try our ideas and let us know how you go!

What does it take to design an excellent logo? 55 KNOTS’ in-house logo designer Jolan shares what makes a great logo and what make an average one. Listen as he takes us through his unique design process - you’ll be in stitches!

Should you run a Halloween campaign for your brand or not? Join Gap-Tooth-Gary and Annargghhh as they chat promotion planning, creepy homepage design, scary stylescapes, social media contests and more!

From content and channel planning through to social design templates - if you’re not trying this on social for your business, you’re missing out.

What are your paid ads trying to achieve? Once you’ve got audience and channels locked…what happens next? Could carousel video ads be your creative breakthrough or something else? Find out as we talk mobile versus desktop, pixel-perfect ads, out of home campaigns and more.

When you start a new business, every small decision counts. Is your brand missing a logo reveal? Could you boost your leads with an explainer video? Find out what can happen to a business when they evolve without a brand guideline...oh no!

Whether you’re recording outside with the elements or in the studio, make your audio sound better now. Set up your recording equipment right by using a ‘dead cat’ or a perhaps a blanket!? Build confidence in your voice with some easy voice warmups!

From portfolio checks through to design tests, find out how to hire the right designer for the job. Pressure test your creative brief to make sure your design can be delivered swiftly!

In today's episode of Design that Scales, Ben is taking you over 5 designs ideas for October in this swift but value-packed bonus episode.    

Not sure if you’ve hired the right type of designer for the job? Put your mind at ease and put your $$ where it counts! Find out the difference between a BAU graphic designer, an illustrator and a logo designer. Perhaps a motion designer is exactly what you need…time to find out.

Learn about value strips, lockups, count down clocks and kick-ass headlines to nail your marketing goals. Get the latest on design best practice across coupon campaigns and CTAs that drive real action.

Why do Facebook and PayPal use the colour blue? Is red really too aggressive or does it cut-through? Don't make a decision about your brand colours until you know what they really mean. Find out about the pros and cons of using red or blue in your marketing.

In today's episode, we're talking about our go-to sources of inspiration to generate content marketing ideas, when we're all out of ideas.

Not sure what to brief into your design team this month?  Here are 5 design ideas we are seeing on-trend or that will give you a boost in engagement.