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MOMA: Movies & Marketing

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The Movies & Marketing podcast is an effort to dig deep on movie marketing, trying to get a sense of why some movies find an audience and others don’t. We talk about movie trailers, what works and what doesn’t; dive into some box office numbers, both US & international; revisit the marketing campaigns for some classic films (or what we consider classic films anyway); analyze the marketing narratives surrounding movie award nominees and winners; and talk about movie posters, viral marketing, social media, and a whole lot of other fun stuff. If you love movies or marketing—or both—this is defi...

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Revising the 1999 Oscars 19.02.2019 35:06

Sorry, Shakespeare in Love. With 20 years of hindsight, we can now more confidently say what movies should have really won Oscars in 1999. SHOW NOTES Get visuals, links and show notes from this episode at speakinghuman.com. You can also vote for your favorite movie from this show on the episode's webpage. https://wp.me/p7IJez-87a Become a supporter of this podcast: https://www.spreaker.com/podcast...

Flashback to Point Break (1991) 29.01.2019 28:06

In 1991, the greatest movie ever made about surfing bank robbers slammed into theaters like the 50-year storm hitting Bell’s Beach. We revisit the marketing behind the movie and talk about why this flick has held up as a classic. SHOW NOTES Get visuals, links and show notes from this episode at speakinghuman.com. You can also vote for your favorite movie marketing effort from this show on the epis...

Aquaman vs. Bumblebee 23.01.2019 20:19

Two movies featuring otherworldly title characters are released on the same day, seemingly aimed at the same audience. Which one had the better marketing? SHOW NOTES Get visuals, links and show notes from this episode at speakinghuman.com. You can also vote for your favorite movie marketing effort from this show on the episode's webpage. Become a supporter of this podcast: https://www.spreaker.com...

MOMA: Movies & Marketing Podcast Coming Soon 11.01.2019 1:51

We’ve got a new podcast coming your way for 2019. The name of the podcast? Drum roll please… Movies & Marketing. If you’ve ever listened to the Speaking Human podcast, you know we frequently reference movies and use movie marketing as a macrocosm for what many brands are dealing with on a much smaller basis. We’ve done episodes of the show where we've handed out movie marketing awards and made...