Modern Multifamily

Stacy Stemen is the SVP of Corporate Marketing & Development at The Passco Companies. She is an incredible figure in the Multifamily industry with a remarkable track record of impact that spans Healthcare, Hospitality, Fitness, and of course - Multifamily and Commercial Real Estate. I was fortunate to sit down with Stacy live and in-person at the Multifamily Social Media Summit in Napa, CA and...

I was fortunate to host a live event with 3 incredibly smart and talented leasing leaders in the Multifamily industry. We got into the brass tax of leasing and discussed a handful of topics all connected to leasing apartments. Topics discussed: - How to deliver an incredible tour - Leasing tech - Getting feedback to the marketing team - Marketing collateral - The importance of being authentic - Th...

Steve Wunch announced in Q4 of 2022 that he was moving across the country to join a brand new management company. It left the industry wondering: "Where did Steve go?" Today - you get to find out. Steve recently joined Capital Square Living as their Vice President of Learning & Development to begin the process of pulling management in house for their parent company, Capital Square. I...

20for20 is one of the best pieces of content that the Multifamily Industry looks forward to each year. Dom Beveridge, Principal at 20for20 sits down with 20 of the top executives in the industry to uncover trends and insights and then shares a robust outlook for the year ahead. This year's whitepaper was packed. Topics like centralization, ESG, BI, AI, and technology adoption were all discuss...

I had the pleasure of hosting Mitch Ginsberg, the CEO and Founder of CommLoans on the podcast to hear the founder story and the why behind CommLoans. They are a borrower-centric organization embarking on redefining the commercial real estate lending category. I enjoyed learning from Mitch and also deeply appreciated his passion for the space.  I'd encourage you to get in touch with Mitch or h...

Dream team!! I was so lucky to host this session with such a powerhouse group. As the preshow session for Multifamily Demo Day, I hosted a fast paced live event with 3 Multifamily leaders that I truly look up to. Mike Brewer, COO @ Radco Alexis Murrell, VP Marketing @ Middleburg Kadi Mancuso, VP Sales and Marketing @ JVM We talked 2023 trends and strategies and also took a ton of fun questions fro...

I was fortunate to host Gary Gregory on the show this week. Gary is a well-known executive leader in Multifamily, an author, and a renowned speaker and executive coach. He recently published his 3rd book: The SUPERFANTASTIC Me! and I had to have him on the show to talk all about it. We dig into the WHY behind this book and some core principles found throughout the entire read. Find Gary on LinkedI...

Autumn Hunt is the Director of Marketing at CIP Communities. She's an absolute marketing academic and has developed a great framework for taking properties from development to stabilization. In this episode, we learn a bit about Autumn's background and then we dig in to this 5 step Go To Market property marketing framework. Here is a sneak peak: Stage 1: Product Ideation & Developmen...

I had a blast spending time with Patrick Antrim on the podcast this week. Patrick is the founder and CEO of Multifamily Leadership. A business that is aiming to be the CNBC of the industry that's created an innovation council as their flywheel. It was fun to talk to Patrick about what he's hearing from the market, what's next, and what his learnings were from attending the CES confe...

I had an absolute blast with Eric Clark on the show this week! Eric has accomplished a lot in his 14-year career in Multifamily. Most recently, he played a big role in scaling BMC Investments, and over his career he's made major impacts on the operator, developer, and technology sides of the industry. It was fun to sit back and chat with Eric. We talked industry outlook, how to select and imp...

I had an absolutely blast hosting Julie Butler this week on the podcast. Julie is the VP of Asset Management and Transitions at Sentral, a Multifamily operator that is embarking on building a new category in Multifamily. In this episode you will hear and learn about: - Sentral's very unique operating model - How Sentral is responding to the lifestyle that renters are asking for - Amenities th...

With close to 20 years of experience in Multifamily spanning property management, technology, and creating her own business - my conversation with Barbara Savona absolutely warrants a second round. In this fun and fast-paced conversation, we covered a lot of ground. Barbara's path to starting Sprout Marketing. How and why she decided to create something to serve Property Managers across the i...

My absolute favorite conversations are speaking with founders and executives with (almost) no agenda. Jacob Carter is the CEO and Founder of Nurture Boss - an exciting company that's adding a ton of value to the leasing process in our industry. He's got his finger on the pulse of the industry - not just MarTech but all things technology, marketing, and operations. We talked about what wa...

David Lorenzen is an Executive Recruiter with Southcoast Partners - a premier recruiting firm focused on Real Estate. I enjoyed our timely discussion on how candidates can stand out in today's fast paced and competitive hiring environment. We got tactical and really focused on a few key areas: - Optimizing: LinkedIn and Resume - Utilization: Associations and Networking - Soft Skills: Intervie...

Devin Lusk is the Director of Marketing at American Landmark Apartments. One of the biggest owner/operators in the Multifamily industry. I'm lucky to call Devin a friend as well as a customer, and it was fun to dig into how she manages and builds relationships with the companies that help their team accomplish their big goals. She doesn't call them vendors, or suppliers, to Devin - they...

In this episode, I look back on some of the highlights after publishing 40 episodes in 2022. This year, I felt focused on the podcast which made it fun to look back on the episodes of 2022. There were 3 consistent topics that I dug into with guests: - Multifamily Leasing - Founders Stories - Mentorship I assembled 10 conversation clips that hit on one of these 3 categories and honestly, it was so...

Delight Merrill is currently the Director of Property Management at Redwood Residential, and she's about to make an exciting career transition in Chicago. Beyond her career, she has an absolutely incredible story about how a stray cat changed her trajectory. In this episode, you are going to hear a very personal story about how Delight's life changed when she decided to choose happiness....

Georgianna W. Oliver is the CEO and Founder of Tour24.  According to her LinkedIn profile, she has a deep passion for turning roadblocks into efficiencies which has resulted in a 20-year track record of building and launching successful businesses fueled by innovation.  In this episode, you'll hear the founding story of Tour24, as well as the things that have her and the team excited heading...

I had an awesome time on this week's episode with Melanie Terschak of GoLocal and Damian Rollison of SOCI. We dug in deep to the emerging trends coming of Local Search and more important, into specific tactics that marketers can take advantage of to improve their chances of winning online. Both experts shared a ton of examples on this episode for future resarch/learning - here are a few that...

In this episode, you'll hear from Ryan Barone - he is the CEO, CTO, and Co-Founder of RentRedi. As always, I appreciated hearing the founder's story. How Ryan's experience has a renter in New York City inspired him to take action in solving a problem for an incredibly large and underserved market. RentRedi has created a streamlined technology solution for independent landlords and i...

Chris Walker is one of the strongest voices in B2B Marketing and I feel so lucky that I was able to spend time with him on my podcast. This is the 2nd segment of the series with Chris, and in it, you'll hear some specifics from him regarding his take on the parallels between B2B and B2C marketing and how Multifamily marketers can think about the difference between creating and capturing deman...

Last month, I had the opportunity to travel to Kansas City to participate in Go Local's Multifamily Executive Summit.  Over 100 operators and technology providers gathered together to talk about some of the hottest topics in the industry - far and away, centralization was the key topic of focus. I was fortunate to have John Jordan, co-founder of Go Local as well as Gray Lane, Director of Mark...

I had a blast talking with Marshall Friday. He's the head of sales at ADT, a family man, and very active on LinkedIn. It was so fun to dig into his career, what he's excited about, and some of the things he's done to build and maintain a great team culture at ADT. I encourage you to connect with and follow Marshall on LinkedIn: https://www.linkedin.com/in/marshallfriday/

Recorded a short episode this morning to encourage sellers to play the long game while trying to finish Q3 strong.

Well timed episode 55 where we dig into the exciting 55+ / Active Adult category in Multifamily. Martha Bader is the Director of Marketing at Arden 55+ Living and she has a huge heart and passion (along with a ton of experience) in this space. It was great to sit down and dig into the category, the massive growth ahead, as well as the expectations that 'renters by choice' have of their c...