Modern Marketing Podcast

You have a large amount of control over that first impression but also some aspects you don't control, notably when the impression is going to be formed. What can be done to maximize the potential for your business to make a stellar first impression?     Episode discussions:   How to use and leverage the myth of the first impression in your business The difference between contact and impression Wh...

  Design is something you want to invest in because the rewards are significant. Why is it so important to get it right? Because no business can afford the consequences of bad design!   Episode discussions: 5 reasons why great marketing needs great design The consequences of using bad or inconsistent design Why to apply a minimalist concept When ugly designs get a green light How much better a bus...

  One of the key things that separates digital marketing from traditional marketing is access to fast and efficient metrics that allow you to create high converting and effective marketing campaigns. Digital marketing allows you to react and adjust on-the-fly which means better results, less money and less stress. Episode discussions:   The importance of metrics and analytics to your business Spec...

Content marketing is a strategy that produces serious results time and time again. The backbone of this strategy is the commitment to consistently publish quality content.   There other aspects of successful content marketing that aren't so obvious. The information shared in this episode should save you time and prevent a lot of frustration.            Episode discussions: Content and content mark...

  Retargeting and remarketing are synonymous but no matter the label, it's one of the most exciting aspects of business available today.   Find out why this strategy is hugely beneficial and massively powerful and how to use and leverage it in your business.   Episode discussions: What is retargeting or remarketing? The potential and opportunities for using remarketing in your business How you can...

  At a recently attended business growth seminar in Victoria, British Columbia, Adam took notice of a topic that was repeatedly brought up: How complicated online marketing strategy seemed to be.   It doesn't need to be complicated. The roots, strategies and underlying concepts of marketing are simple and have been used for decades.   In this episode: Facts on customer and client media engagement...

  As important as marketing is, it's not given the full credit it deserves. A solid marketing strategy should always form the foundation of any marketing decision, campaign, tactic or idea.    This episode of the Modern Marketing podcast discusses Why marketing is the single most important element in business success 3 major marketing myths The difference between bad marketing and good marketing H...

  " Differentiation " and " positioning " are two of the most common marketing terms. So how do they apply to your business? This episode focuses on actionable and practical tips to help your business stand out from the crowd and away from the competition.     [02:02] "In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible."  " - Set...

  If you knew what your customers wanted before they asked for it, you'd have a collection of highly sought after products and services.  In order to gain some insight into what it is they want, you'd need to know things like where to market, what offers to make and what keywords to use. It all may sound a little intimidating but the #Modern Marketing Podcast exists to equip you with helpful tools...

What are customer avatars? Listen in on why they're important and beneficial to your marketing efforts and how to create a customer avatar that helps identify your most profitable potential customer.   [01:08] What is a customer avatar? All of your customers drilled down into one ideal customer. [03:00] Main benefits of having a customer avatar : Allows you to create laser-type focus on who it is...

What is this "Modern marketing"?   How can you achieve success with your market? There are ways to ensure your marketing plan, campaign, ad, or message has the highest likelihood of success possible.   Adam discusses shifts in modern marketing and advertising trends and breaks down the top 5 underlying principles to help you get the absolute most out of your marketing.   [01:26] Modern marketing d...