Modern Marketing Messages

When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, so is creating a website that is both functional and visually impressive through the User Experience Design (UX). This Is where the debate of SEO vs. UX comes In. It can be a constant battle between optimizing for Google's algorithm and optimizing for actual human visitors. In t...

What started as a humble blogging platform is now the market leader in the web space. Companies of all sizes, from start-ups to mid-market and enterprise, are leveraging the open-source and robust WordPress platform to meet their digital needs. As a matter of fact, it’s the world's most popular open source CMS and powers 43% of websites today. In this episode, our host, Taylor Karg, sat down with...

Content governance, or content management, facilitates the production and publication of content by symbiotically aligning people, processes, and tools. It is like a blueprint for how your content is planned, created, and distributed and encompasses accountability and cross collaboration with a content team. In this episode, our host, Taylor Karg, sat down with Americaneagle.com Content Management...

Websites are meant to be fluid. As technology and business processes continue to evolve, your website should evolve along with it. If it doesn’t, it may actually be hurting your business. This begs the question — how do you know it’s time for a website redesign? To help answer this question, our host, Taylor Karg, sat down with Mike Goliber, Vice President of Client Engagement at Americaneagle.com...

To coincide with National Marketing Day (January 11), we brought you something different. Our host, Taylor Karg, sat down to interview a marketing industry veteran, Americaneagle.com's very own Marketing Director Rick Maxey! Rick has 18 years of experience in marketing and is a Certified Salesforce Pardot specialist. He currently manages all things in the realm of email marketing. Before joining A...

In this episode, we’re presenting to you a session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. Are your digital efforts accomplishing everything you intend for...

In this episode, we’re giving you a special episode: A session that was presented live during this year’s Americaneagle.com Customer Forum. The Forum is a special event exclusively for existing Americaneagle.com clients looking to learn about the latest web trends, digital marketing, and tips and tricks to improve their overall digital presence. In this episode, presented by Americaneagle.com's Di...

The holiday season is officially here. In this special Cyber Monday episode, our host, Taylor Karg, spoke with Americaneagle.com's Digital Marketing Account Manager Shawn Dunlap and Digital Marketer Vanessa Cozzone to discuss four last minute marketing tactics to help your business win this holiday season. Our guests discussed social media, inventory, retention campaigns, SMS and many more marketi...

In this special episode, our guest host, Chicago Sun-Times columnist Richard Roeper takes over and speaks to marketers from a range of different businesses about their marketing strategies and backgrounds. Listen in as we speak to professionals from businesses like HellermannTyton, The Animal Store, and RDO Equipment Co., about how they've overcome business challenges and adjusted their marketing...

In this episode, our host, Taylor Karg, spoke with Americaneagle.com's Director of Digital Strategy and Content Experience, Wolfgang Gruener, to discuss how to develop a compelling data marketing message. The two also dive into Americaneagle.com's digital content quadrant, progressive information growth, and how to develop digital strategies for clients. This podcast is brought to you by Americane...

This episode of Modern Marketing Messages focuses on the nitty gritty of analytics. Two of Americaneagle.com’s analytics experts, Simon Mandel and Charles Ro, join the show to discuss how there is a narrative in data and how we go about sharing that narrative, along with what the future of analytics looks like. We get into the difference between key performance indicators (KPIs) and metrics, the u...

In this episode of Modern Marketing Messages, we discuss the latest in personalization and privacy trends with Americaneagle.com VP of Strategic Initiatives, Tim Ahlenius. With the acceleration of digital transformation today, we discuss how personalization is expected in today's society, the importance of being open and honest with your consumers as it relates to data privacy, and more! Connect w...

In our next episode of Modern Marketing Messages, a few of Americaneagle.com’s SEO experts, Tony Stehn, Courtney McKeown, and Mike Ginley join the show to discuss Search Engine Optimization (SEO). We get into where SEO started several years ago, the current state of SEO, and what the future holds. We unpack the actionable items that businesses are taking to improve their SEO over the last year dur...

In this episode of Modern Marketing Messages, we are joined by Americaneagle.com's VP of Strategic Initiatives, Tim Ahlenius, as we discuss 2021 content marketing trends for both B2C and B2B markets. We jump into what brands should be doing to bring their brand to life and reach both their primary and secondary target audiences. We unpack the trends of video content, interactive content, influence...

Tune in as we go back into our Americaneagle.com Forum vault and listen in to a recent session we hosted on personas! This episode, with guest speaker Brad Skeen, is a lively and informative discussion about creating personas and the importance of creating a web environment for optimal customer journeys. Listen in to understand on a holistic level how to establish a complete and ongoing relationsh...

We’ve all seen those paid ads as we surf the Internet. Now it’s time to reach a better understanding of paid search, the rules of the game and how these ads work—all in the goal of building an effective winning strategy. Digital marketing strategists take you through the game plan for product listings aka shopping ads; paid search ads; those display or banner ads that seem to follow you everywhere...

The Modern Marketing Messages discusses the latest and greatest in both online and offline marketing tactics, strategies, and trends. We take a deep dive in to anything and everything marketing, speaking to the best and brightest minds in technology and marketing. Episodes will cover different areas of focus, from advanced SEO to paid search, personalization to influencer marketing and everything...