Think with Google

Modern Marketers

Business EN ↓ 28 episodes

Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their teams, and share the lessons they learned along the way.

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Think with Google

Episodes

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling 10.07.2024 16:23

This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has h...

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development 19.06.2024 25:18

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they've experienced over the years, and ways they work with creators and influencers to share the po...

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative 29.05.2024 26:22

David Mogensen, VP of Marketing at Uber, joins Google's Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David's global work experience.