MIT Comparative Media Studies/Writing

How have American news media responded to this historic presidential campaign? Is it true, as many have suggested, that the influence of newspapers and television has declined in the digital era? Have the media become more partisan and polarized? More preoccupied with polls and campaign strategy than with substantive issues? Has the coverage by traditional media been qualitatively different from t...

Lawrence Kutner and Cheryl Olson present findings from their book, Grand Theft Childhood: The Surprising Truth About Violent Video Games and What Parents Can Do (Simon & Schuster, 2008), including the complex ways in which video games may benefit or disadvantage children. They will also talk about myths and politics in media violence research, and how they influence the views of academics and mass...

A conversation with Junot Díaz, regarding questions of genre and secondary world construction in The Brief Wondrous Life of Oscar Wao and the Caribbean, and the failure of realism as a narrative strategy to describe the deep history of the New World. Díaz is the Rudge (1948) and Nancy Allen Professor of Writing at MIT. He is the author of Drown and The Brief and Wondrous Life of Oscar Wao, which w...

Los Angeles artist and special effects virtuoso Pat O’Neill filmed The Decay of Fiction (2002) in the landmark Ambassador Hotel, once the center of Hollywood celebrity culture. His film blurs the boundaries between architectural investigation, urban documentation, and aesthetic exploration. At once a poetic homage to classical film genres, it is also a suggestive indication of how remembering the...

The current generation of young citizens is growing up in an age of unprecedented access to information. Will this change their understanding of democracy? What factors will shape their involvement in the political process? Lance Bennett is Ruddick C. Lawrence Professor of Communication and Professor of Political Science at the University of Washington, where he founded and directs the Center for...

Much discussion of our impending digital future is insular and without nuance. Skeptics talk mainly among themselves, while utopians and optimists also keep company mainly within their own tribal cultures. This forum challenges this unhelpful division, staging a conversation between Yochai Benkler and Cass Sunstein, two of our country’s most thoughtful and influential writers on the promise and th...

Wu Ming 1 is a founding member and representative of the Wu Ming Foundation, a collective of writers from Italy. Most members of the collective were deeply involved in the Luther Blissett Project, an international experiment in culture jamming, radical pranksterism and guerrilla mythology that ran from 1994 to 1999. During that time, a group of LBP activists wrote a controversial novel titled Q, w...

In the year 2008, artists and businesspersons navigate the vast divide between the world of independent filmmaking and the Hollywood studio system as the lines between the two become increasingly more blurred. As pop culture integration – the fusing of music, sports, dance, event programming, reality, and other subcultures geared toward mainstream audiences while highlighting the genre demographic...

Historically, engineers learned by taking machines apart and putting them back together again. Can young people also learn how culture works by sampling and remixing the materials of their culture? Might this ability to appropriate and transform valued cultural materials be recognized as an important new kind of cultural competency, what some people are calling the new media literacies? How might...

Denis Dyack is the founder and president of Silicon Knights. In this capacity, he oversees the creation and development of games, and continues to further the growth of the company. Dyack is a noted authority on interactive software development and offers valuable insight into the process of designing next-generation games that appeal to the masses. Under Dyack’s direction, Silicon Knights has evo...

A salient feature of contemporary TV has been the appearance of programs that appeal more widely across national boundaries than many earlier television shows. Examples include a range of reality shows such as Big Brother or Survivor as well as fiction series such as Ugly Betty, which undergo relatively small facelifts before being introduced to new audiences. And many American programs – e.g., Lo...

The prime-time series has been a central narrative form in America for the last half-century, as the Hollywood movie had been in a previous era. Are the radical transformations of television in recent years challenging this domination? How has series TV changed over the past 20 years? What does the prolonged writers’ strike signify for the future of TV fiction and the medium as a whole? Leading wr...

Non-traditional and viral marketing campaigns raise questions about the content status of advertising and the authenticity of commercial art. This panel discussion will consider the challenges of engaging audiences in non-conventional ways, looking at the status of viral media and the nature of non-traditional marketing campaigns. Berkman Center Fellow and Convergence Culture Consortium consulting...

Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; Lee Harrington, Miami University

Cult properties have become mass entertainment. Marvel’s success bringing comic book characters to the big screen and the resurgence of the space opera suggest niche properties may no longer mean marginalized audience appeal. This panel explores the politics, pitfalls, and potentials of exploiting niches and mainstreaming once marginalized properties. How do you stay true to the few but build prop...

Migratory audiences and declining channel loyalty are seen as two key challenges convergence culture poses to the advertising industry. At the same time, campaigns that respond by capitalizing on the creativity of audiences prompt questions about the continuing role for creatives. This panel looks at the unfolding role for advertisers within convergence culture, looking at questions about the natu...

Henry Jenkins and Joshua Green

Panelists: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, Turner Broadcasting; Maury Giles, GSD&M Idea City As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek to account for the range of different wa...

There is growing anxiety about the way labor is compensated in Web 2.0. The accepted model -- trading content in exchange for connectivity or experience -- is starting to strain, particularly as the commodity culture of user-generated content confronts the gift economy which has long characterized the participatory fan cultures of the web. The incentives which work to encourage participation in so...

The fragmenting audiences and proliferating channels of contemporary television are changing how programs are made and how they appeal to viewers and advertisers. Some media and advertising spokesmen are arguing that smaller, more engaged audiences are more valuable than the passive viewers of the Broadcast Era. They focus on the number of viewers who engage with the program and its extensions --...

A generation of scholars, critics and political leaders has denounced videogames as at best a distraction and at worst a negative influence on society. Yet for a growing generation of activists and researchers, games may also represent a resource for engaging young people with the political process and heightening their awareness of social issues. In what ways do young people use the online societ...

A conversation about the theory and practice of collective intelligence, with emphasis on Wikipedia, other instances of aggregated intellectual work and on recent innovative applications in product development for both large and small businesses. Thomas Malone, founding director of the MIT Center for Collective Intelligence, will anchor the discussion. Thomas W. Malone is the Patrick J. McGovern P...

Media strategist and author of Fundamentals of Television Branding and Marketing Lee Hunt presents recent innovations in television branding and discusses some of the struggles being faced by networks in the era of convergence and transmedia.

In Bowling Alone (2000), Robert Putnam wrote about a generation of Americans cut off from traditional forms of community life and civic engagement, passive consumers of mass media. But others have noted the expansion of participatory cultures and virtual communities on the web, the growth of blogs, podcasts, and other forms of citizen journalism, the rise of new kinds of social affiliations within...

Author and management advisor B. Joseph Pine II discusses how ideas outlined in his book The Experience Economy fit within the context of digital technologies, virtual worlds, and convergence culture.