Missions to Movements

Today we are talking about one of my favorite things - and that is monthly giving! Whether you want $1,000 or $5,000 recurring every month, your goals are your own. And the benefits are TREMENDOUS. But one of the reasons organizations get stuck starting a monthly giving program is coming up with a name. How do you come up with a name for your giving program? Is it important? In this episode, we&ap...

In this episode, I share the four mindset exercises I used this New Year to start with a positive and renewed mindset! Bloomerang is the proud presenter of Missions to Movements .  See how one team surpassed a $1M match and raised $2.25M for their mission with Penny, Bloomerang’s AI-powered fundraising strategist. Learn more at bloomerang.com . The Monthly Giving Builder: Generate your comprehensi...

This episode will equip you with the tools and tactics needed to clean up your email list, manage your subscriptions, and declutter your Canva, all while gaining insights from your marketing efforts! We'll discuss the importance of analyzing growth, forms, emails, and even social media and podcast analytics. Plus, get a sneak peek into our future episodes in 2024! List of Resources from the E...

This episode is presented by Evertrue . Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks . Today's episode is a little sneak behind the feed of my own personal thank you strategy using ThankView, a versatile video platform that goes way beyond just thanking donors. I'll share how I used...

This episode is presented by Evertrue . Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks . What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine....

This episode is presented by Evertrue . Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks . Are you ready to make your donors feel like the rockstars they are? This episode will show you how to ramp up your thank you game, making your donors feel valued, appreciated and most importantly, connected...

This episode is presented by Evertrue . Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks . Are you craving a dose of gratitude in today's fast-paced world? Join me as I venture into the transformative power of a simple thank you with JD Beebe, the mastermind behind ThankView . This episode is...

This episode is presented by Evertrue . Today is the 100th episode of the Missions to Movements Podcast! And I’m celebrating with a kaleidoscope of eye-opening conversations that will leave you inspired and invigorated. I asked 10 nonprofit professionals this one important question: what has been a highlight moment from their career? We are often so quiet and hold back from telling our own stories...

Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success. Ariana Younai is the Head of LinkedIn for Nonprofits , and having witnessed their phenomenal growth over the last 12 years, Ariana shares about her journey and all of LinkedIn's incredible tools. Did you know that having an active LinkedIn profile can m...

Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape?  Today's conversation with Classy's Growth Marketing leader, Elizabeth Ruikka, offers a deep dive into the contrasts between the older and younger generations, particularly when it comes to charitable giving.  With nearly ten years of experience in growth marketing under her belt, Eli...

Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation , did when she moved to Nepal in 2008.  During our heartfelt conversation, Maggie delves into the power of personal narratives in building trust and mobilizing action. You'll hear how...

Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss! We'll throw light on the power of understanding culture, the impact of novelty in marketing, and how a simple website hack could make a HUGE impact in boosting your online donations. Floyd Jones energizes us with a message about s...

This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! What's the secret sauce to see engagement? What trends did I see across posts that got a big response? Sharing your unique story.  I'll guide you through the different content buckets I use when crafting posts - how to celebrate...

If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India .  In her role, Lindsay takes on the monumental task of communicating the hardships of families living in the slums of Kolkata, India, to the average Westerner. With stories as co...

Imagine gaining over 100 new emails in just one week. Sounds impossible, right?! Hold that thought as I unravel the secrets behind a successful lead generation strategy through Facebook Ads , and how even with an average cost per lead of $2.37, you can significantly grow your network!  In this episode, I’m sharing the impressive outcomes of a recent challenge we ran, aptly named 100 Emails in 7 Da...

Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram . Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered! This episode is packed with insights into Meta's transition to an exclusive partnership with the PayPal Giving Fund. We'll...

We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing. For our first one, get ready to explore an innovative world of shelter solutions with Lauren Hanson from Every Shelter . We'll traverse thro...

Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts. The findings unveil a concerning trend - fewer donors, but more money, potentially undermining the resilience of the nonprofit sector. If you're looking to increase your donor engagement without seeming i...

What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonpro...

Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversa...

Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness. We’ll unwrap the power of personalized gestures that go beyond a mere token and impart a profound impact on the receiver. This episode promises to bring you a plethora of practica...

Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons. Discover how a donation-only restaurant and Prospector Theater succes...

Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits. In this episode, get a backstage pass into the growth story of Givebutter, a livestreaming platform catalyzing virtual ev...

Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector. Dena, with her unique role blending donor relat...

Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit. If you've ever found yourself drowning in data without any actionable insights, we've got you covered....