Missions to Movements

Ready to transform your mission into something monumental? Promise yourself the tools to shake up nonprofit marketing and fundraising as you join me, Dana Snyder, on a journey from the heart of the nonprofit sector to the dynamic world of corporate agencies. This episode of the Missions to Movements podcast isn’t just about playing it safe—it’s about pioneering new paths with audacious strategies....

The Values in Action Award from Home Agency is opening the door for organizations to transform their storytelling and digital presence in a big way, and ONE lucky nonprofit will win $100,000 in marketing services! Marivi Bryant spent nearly 25 years of her life leading campaigns for major brands like JetBlue, New Balance, The NASCAR Foundation, and the Phoenix Suns. Today, as the founder of Home A...

Transform your fundraising events from one-time giving opportunities into sustainable revenue generators by making monthly giving a centerpiece rather than an afterthought.  We share practical strategies to create signature moments that convert event attendees into loyal monthly supporters while maximizing the long-term impact of your gatherings. • Creating signature visual moments that attendees...

Did you know that only 11–12% of visitors who click “Donate” actually complete their gift? That conversion gap represents a massive missed opportunity for nonprofits, and Scott Cross, sales leader at iDonate , has the data and tools to help you capture more donor intent – especially on mobile. Scott breaks down how simple A/B tests, mobile-friendly donation forms, and new pop-up giving tools are h...

LinkedIn represents an untapped goldmine for nonprofit leaders seeking to grow recurring giving, with 80% of its billion-plus members wanting to give back.  People are watching your content even when they don't engage, building relationships that can turn into donations, speaking opportunities, and partnerships when the time is right. • Block 2-3 hours weekly to write and schedule LinkedIn co...

From just 17 monthly donors in 2009 to nearly 400 today, the Cat Adoption Team (CAT) has built a creative and effective recurring giving program that has raised over $1 million dollars. In this episode, we’re chatting with Shanda Chroust-Masin, Development and Communications Director at CAT, to learn how their “Meow Team” has become an incredibly loyal base of brand ambassadors. The most pivotal n...

Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and sustains investor loyalty for over two decades. In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core . Can you believe m...

When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight.  Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue. Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to sha...

It is Black Philanthropy Month, and I couldn't think of a better conversation to spotlight this than with two incredible women behind the Black Coalition for Safe Motherhood , Dr. Leslie Farrington and Khadejah Stegall. When it comes to giving birth while Black in America, having advocacy skills can literally save lives. BCFSM’s ACTT framework of “ask questions, claim your space, trust your b...

Differentiation can transform both your brand AND your internal culture. For over 40 years, Barry LaBov has helped iconic companies like Harley-Davidson, Audi, and The Macallan uncover the magic that sets them apart - and now he’s bringing those lessons to the nonprofit sector. Barry walks us through his 5-step “brand re-engineering” process, which starts with a profound question: "What shoul...

What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years. Greg shares how a single board retreat sparked a movement within th...

Lisa Steven never imagined her journey as a teen mom would lead to founding an award-winning nonprofit that transforms the lives of thousands of young mothers. Yet that's exactly what happened. With over 28 years leading Hope House Colorado (which now operates with a $4.7M annual budget AND two debt-free buildings), Lisa reveals how saying “yes” to telling her story reshaped her organization’...

88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience. In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytic...

What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic? In this episode recorded live at SubSummit , I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP , to unpack the organization's sweeping transformation. Trovon shares how the NAACP leaned into the urgenc...

The global disability market represents a staggering $18 trillion dollars in spending power. And in this powerful episode, Tiffany Yu, founder of Diversability , TEDx speaker, and author of The Anti-Ableist Manifesto is sharing how she turned her own disability into a global movement for inclusion.  After a car accident made her disabled and took her father's life, Tiffany eventually found th...

Did you know that brainstorming with AI can increase your number of creative ideas by up to 60%? In this episode, I’m joined by social impact entrepreneur and AI thought leader Amy Neumann to talk about how AI can make nonprofit work more efficient, creative, and impactful. Amy shares SO MANY tactical examples of how nonprofits can integrate AI responsibly, whether it’s for content creation, donor...

Redefining productivity (and actually slowing down) might be the KEY to preventing burnout in the nonprofit world.  Author, coach, and leadership expert Kishshana Palmer is joining me to break down what it really takes to do less, better , especially during your busiest fundraising seasons.  From her "RETHINK Method", which starts by challenging what productivity actually means - to embr...

I'm sharing five website tweaks I've discovered while working with eight organizations through VIP intensives since March. These simple changes can transform your website into a catalyst for evergreen monthly giving growth, even during the summer fundraising slump. Book your VIP Intensive here. • Make your homepage message unmistakably clear - ensure visitors immediately understand what...

What if your next major donor or corporate partner is already in your LinkedIn inbox, and all you need is the right message to start the conversation?  Carson Heady is someone who's truly mastered the art of showing up online with purpose. He's a five times best selling author, podcast host, and one of the most insightful voices on social leadership. As the Managing Director at Microsoft...

Would you believe it if I told you that texting is now one of Boys Town’s TOP revenue generating channels? Text messaging isn’t just for appointment reminders. It’s becoming one of the fastest and most effective ways nonprofits can deepen donor relationships. In this episode, I’m talking to Jasonea Shockey, Director of Digital Marketing at Boys Town , to share how her team launched their successfu...

Katherine Lacefield is taking us behind the scenes of growing a monthly giving program from absolute zero to 2,000 committed donors in just FIVE years, all through grassroots efforts. You’ll hear exactly how Katherine and her team used face-to-face canvassing and phone fundraising (NOT flashy ad campaigns or pricey agency consultants!) to spark long-term donor relationships. These are scrappy, cre...

This week, we are honoring Pride Month with a powerful conversation about storytelling, community, and the impact of showing up - not just for a moment, but month after month. At the center of this episode is Kate Anderson, Community Philanthropy Manager of Sustainers, who offers us an inside look at how The Trevor Project is building a movement of lifelong allies and deepening relationships with...

Building resilient nonprofit teams has never been more crucial. Today I’m bringing you an enlightening conversation recorded LIVE at LinkedIn’s 2025 Nonprofit Talent Impact Summit in D.C. You’ll hear from Betsy DiMalanta from the Bill & Melinda Gates Foundation and Dr. Luisa Boyarski from Georgetown University's Center for Public and Nonprofit Leadership about what it actually takes to de...

What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability. Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind . The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they lever...

Monthly Giving Week is here! So how do you grow a recurring donor program from a trickle to over 5,200 committed supporters?  In this powerful episode, Ashlyn Jones, the force behind Houston Food Bank’s “Faithful Friends” program, shares how the organization invested in a full-time sustainer role.  AND, why having someone solely focused on nurturing monthly givers has been a game changer for reten...