Mission Control Podcast

In this episode, Mike talks about what should be done before parting ways with your marketing agency. Whether checking your website or updating security permissions, it is vital to take care of these things beforehand to make the transition process as easy and seamless as possible.   Interested in learning more about Roofr? Get your first roof measurement report for free:  https://shorturl.at/quCQ...

In this episode, Mike talks about warranties and how it is usually the case that customers need help understanding the specific details of what is being offered with different types. Have you adequately explained the warranties that you offer? Being clear and concise when doing so will improve a customer's experience and help as far as getting them to refer you.   Interested in learning more about...

In this episode, Mike discusses situations where you've enrolled in Google Local Services or Google Guaranteed and are not closing leads. When this is the case, rather than continuing to spend money, it's often best to take a step back, discover the root of the issue, and correct it before proceeding.   Interested in learning more about Roofr? Get your first roof measurement report for free:  http...

In this episode, Mike lays out some advice on effectively tanking your marketing. Whether it's by wasting money, ignoring customers, skipping meetings, or anything else, this is an excellent guide on how to get the least amount back from your marketing. You may want to see positive returns from your marketing efforts; in that case, do the opposite of this.   Interested in learning more about Roofr...

In this episode, Mike talks about the biggest mistake that companies who focus predominantly on insurance claims make when trying to enter the retail market. When making this transition, instead of just relying on the traditional forms of generating business like door knocking, it's important to increase marketing and advertising efforts through tools like Google search. These types of sales requi...

In this episode, Mike sits down to have a discussion with Stephen Spence, the Managing Director at Project Map It. Stephen explains the utility of their software and how contractors can use it to increase sales. A point is made that many contractors often pay for software like CRMS and only scratch the surface of what they're capable of. As your business grows, it's essential to set yourself up fo...

In this episode, Mike goes over tips and tricks on how to get the most from your marketing manager. Companies often hire a marketing manager without a proper vision for them. This can lead to frustration on both sides. Clear expectations and a well-thought-out plan will ensure you can get the most out of your marketing manager, which benefits both of you.   Interested in learning more about Roofr?...

In this episode, Mike shares the insights he's had in his life about the difference between influence and control. Understanding this comparison can help you avoid disappointment and change how you approach meetings.   Interested in learning more about Roofr? Get your first roof measurement report for free:  https://shorturl.at/quCQ5   Contact us : takeoff@ascenddigitalexperts.com Let's Connect! =...

In this episode, Mike invites Tim Brown, owner and CEO of Hook Agency, to discuss lead generation. Tim shares insightful tips on what you should be cautious about when buying seller leads. They also dive into the importance of referrals and why they should remain a significant focus even when business is booming.    Interested in learning more about Roofr? Get your first roof measurement report fo...

In this episode, Mike empowers his followers by allowing them to determine the content. He solicits questions from his audience, spanning topics from the future of AI in marketing to inquiries about Mike's Admirable hair.   Interested in learning more about Roofr? Get your first roof measurement report for free:  https://shorturl.at/quCQ5   Contact us : takeoff@ascenddigitalexperts.com Let's Conne...

In this episode, Mike invites Drew Paetow, President of Best Exteriors INC, a former territory manager for GAF with a wealth of experience in both manufacturing and contracting. They delve into customer buying behavior and highlight key red flags to watch out for. Drew shares insights on optimizing business potential through friendly competition and the art of saying 'no.' The conversation also ex...

In this episode, expert content coach Jonathan Cater takes on the host seat and delves into Mike's journey in the contracting industry, tracing it from its beginnings to the present state of Ascend Digital Agency. The guys talk everything in the contracting industry from understanding the psychology of people, cold-calling strategies, Chat GPT, all the way to managing negative reviews.   Mike shar...

In today's episode, we revisit some of Mike's most memorable interviews, bringing you the top highlights from each.   Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5   Contact us : takeoff@ascenddigitalexperts.com   Let's Connect!  ==== ==== ==== Website: https://bit.ly/3NQXXKK Facebook: https://bit.ly/3xH8VaT Linkedin: https://bi...

Dive deep into the entrepreneurial journey of Brock McClelland, who remarkably scaled his business to 7 figures in just 3 years! 🚀 In this exclusive interview with Ascend Digital Agency, Brock reveals the secrets, strategies, and mindsets that propelled him to the elite league of 7-figure contractors. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking for actio...

Hate buying expensive things for your business!? Find out how cheaping out is COSTING your business MORE! In this solo episode, Mike breaks down how investing in quality services & products is a more of a benefit over short-term cost-cutting measures.   Interested in learning more about Roofr? Get your first roof measurement report for free:  https://shorturl.at/quCQ5   Contact us :  takeoff@ascen...

On todays episode, Mike has on Dan Antonelli, an expert in home service contractor branding. As the author of Branded Not Blanded, book on brand marketing, he has equipped contractors with innovative insights, and guiding them on crafting impactful brand identities.   Dan emphasizes that branding encompasses not just what customers perceive, but also the company's internal culture and employee dyn...

In this solo episode, Mike shares a lesson on not skipping leg day! A well-rounded and prosperous business relies on the cultivation of all its facets, not just a singular focus. A strong foundation is crucial. By nurturing various components of your business, you ensure an evergreen and adaptable business that can weather challenges and take opportunities.   Interested in learning more about Roof...

On todays episode, Mike is SOLO! He dives into how you can rank against your competitors! Achieving a prominent position on Google's search results against competitors requires a strategic approach and diligent effort. To rank higher and gain a competitive edge, marketers must focus on several key aspects.       In this comprehensive episode, Mike explores key strategies to reclaim your position a...

In this engaging episode, Host Mike is joined by the insightful guest, Eric Richardson of Roofing Specialists. The guys have an enlightening conversation on various aspects of website optimization, SEO strategies, and leveraging blog posts for business growth. As they dive deep into the world of digital marketing and branding, they also discuss the importance of outsourcing work, effective tricks...

In this inspiring podcast episode, host Mike sits down with Eric Reno, the founder of Paramount Roofing, to hear his incredible journey from humble beginnings in a trailer park to becoming a successful entrepreneur in the roofing industry. Eric's story is one of resilience, determination, and the power of seizing opportunities. Tune in as Eric shares his experiences, challenges, and the driving fo...

On today's episode, Mike has a solo episode about situational awareness. Mikes goal Is to become better everyday whether that' s a little or a lot; but t the end if the day its about solving a hurtle and becoming better!         Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5     Contact us :  takeoff@ascenddigitalexperts.com Let'...

On today's episode, Mike has on Bob Neubert, faculty expert on entrepreneurship at the University of Buffalo. Working in corporate for years Bob wanted to make a move so he started a few businesses of his own! 25 years of experience in launching and growing startups, he now teaches students his model for entrepreneurship. One of those students was Mike, himself!     Bob and Mike talk all things en...

On today's episode, Mike has on Kasey Luft of Clientric CRM Consulting. As a business owner, you need to know your business inside & out. Kasey saw businesses making the same mistakes over and over again. He realized businesses can thrive with the proper processes, and the best way to do this is by streamlining and automating the sales process. Today Mike & Kasey talk about optimizing CRM's, lever...

On today's episode, Mike has on Mat Smith from the I Drink from Skulls podcast. Mat has taken his life by the horns as he has suffered from addiction, jail time, and has suffered a spinal injury. From there he turned his life around, and has become an expert marketer specializing in Facebook Ads. He shares the importance of optimizing leads, building ads, A B testing, How to speak to your audience...

On today's episode, Mike has on Mark Dominguez of Dominguez Marketing. Mark has been in the marketing world since 2009 before opening his own marketing firm! The guys dissect the marketing industry, what it has to offer and red flags you should look out for when looking to work with a marketing company!     Mark & Mike talk all things SEO, the future of marketing and top tips you can implement int...