Misadventures in Marketing

In this Episode 7 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney delve into the complexities of marketing metrics, discussing their importance, challenges, and the balance between data-driven decision-making and creative intuition. They explore various metrics, the significance of trends over time, and the necessity of accurate measurement in both startups and establ...

In this, the 6th episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss the sales motion called Product-Led Growth (PLG). Why is this business function in Marketing? What are the differences between sales-led and product-led motions? What role do your pricing strategies play in a successful PLG motion? And what factors determine whether a software start-up...

In Episode 5 of Misadventures in Marketing, hosts Steve Haney and Peter Farago explore the intersection of AI and high tech marketing, drawing parallels with historical technological shifts. They discuss the implications of AI automating marketing tasks, and the importance of maintaining a human touch in B2B marketing decisions. They emphasize the importance of data quality, human oversight, and t...

In this the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with custo...

In this 3rd episode of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney talk about the weather, Peter starts a new job, and then we dive into the head of marketing's time-worn tradition of revising the website. They share insights on how to propose and get the green light on revising the website. They discuss the challenges and strategies around redesigns, appearing credi...

In this 2nd episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss Peter’s superhero origin story, his roots in the Bay Area, and Steve’s affinity for Peet’s Coffee. Then they delve into the intricate relationship between sales and marketing teams, and where they strongly disagree on how that relationship should work. It’s not a knock-down-drag-out struggle to...

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking and relationship building. Through personal anecdotes and case studies, they highlight the challenges f...

Misadventures in Marketing is a new podcast from the American Marketing Association San Francisco chapter. Every week, Silicon Valley marketing executives Peter Farago and Steve Haney will explore current topics in technology marketing, their own experiences running marketing and GTM organizations in tech, and hopefully impart some wisdom to their listeners along the way.