Mintel Little Conversation

Business EN ↓ 178 episodes

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

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Mintel Little Conversation

Episodes

Episode 3: Innovation battle: Our favourite food and drink products launched in 2018 26.06.2019 32:40

What do two product innovation experts with 30 years of experience think about chickpea beer and probiotic ice cream? In this episode, we asked our global food and drink analysts to pick their favourite launches from 2018. Host: Edward Bergen, Global Food & Drink Analyst Guests: Lynn Dornblaser (Director of Innovation & Insight), David Jago (Director of Innovation & Insight) Production...

Episode 2: Life doesn't stop at 60: How to target ageing consumers 26.06.2019 20:49

Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? Issues of inclusivity, diversity and mental health are relevant throughout life stages, and brands need to embrace them if they want to engage this demographic in a positive way. Host: Andrew McDougall, Associate Director, Beauty & Personal Care Guests: Alex Fisher (Asso...

Episode 1: is food gendered? The slow death of gender-based marketing 17.06.2019 31:49

In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? Whether it's age, race or gender, people are tired of being told they have to think or act a certain way because of who they are. From veganism to Diet Coke, we take a look at how the food and drink industry can and should position products beyond stereotypes. Hos...