Mindful Minutes

In this episode of MindfulMinutes , host Tanay Sarpotdar is joined by branding expert Shantanu Parmar to explore Digital First Branding and its impact on India’s tech-driven marketplace. They discuss how businesses can leverage AI, data, and automation to create agile, customer-centric brand strategies. From the rise of vernacular content and LinkedIn’s role in B2B marketing to the challenges of d...

Welcome to another episode of the MindfulMinutes Podcast. I’m Tanay Sarpotdar, and today, we’re diving into a topic that’s both timeless and transformative: The Power of Storytelling: Crafting Authentic Brands for Indian SMBs . Last week we delved into “branding beyond logos” with Shantanu Parmar and it has been an amazing conversation starter amongst colleagues so far. Everyone loves an honest op...

Branding is a fascinating world—it’s both art and science, strategy and emotion. And while big brands often dominate the conversation, it’s the small and medium businesses—the SMBs—that have some of the most inspiring stories. Think about it: in India, SMBs make up nearly 30% of our GDP and employ millions. Yet, in a world saturated with marketing noise, how do they stand out? In this episode, we’...

In this insightful episode, we explore the delicate balance between personalisation and privacy—an essential equation for small and medium businesses in 2025. As customers demand tailored experiences and heightened transparency, SMBs face the challenge of meeting these expectations while respecting data privacy. Join us as we delve into why personalization is a game-changer for SMBs, unpack the gr...

In this episode of MindfulMinutes , we take you on a thought-provoking journey through the 50 essential questions every CMO and marketing leader should be asking as we head into 2025. This isn’t just another list of trends—it’s a deep dive into the challenges and opportunities shaping the future of marketing leadership. From redefining your Ideal Customer Profile to navigating the rise of AI, bala...

In this episode of The Growth Spotlight , we explore how AI and personalization are transforming customer engagement for SMBs. With real-world examples from Indian companies, we showcase how businesses are using AI-driven strategies to enhance experiences, boost customer retention, and achieve measurable growth. Whether you're an entrepreneur or a business leader, this episode offers practical ins...

As 2025 approaches, the pace of change in the business world is accelerating—and for SMBs, the stakes couldn’t be higher. In this episode of SMB Growth Unlocked , we explore how demand generation can evolve from a marketing tactic into a powerful growth engine for your business. Join Tanay Sarpotdar as we dive into: Why demand generation is a must-have strategy for SMBs. Advanced, actionable tacti...

In this episode we explore how small and medium businesses (SMBs) can harness the power of Customer Relationship Management (CRM) to transform customer interactions and drive sustainable growth. Drawing from Marinoid’s insightful blog, "Revolutionizing Customer Relationships: A CRM Implementation Roadmap," we delve into actionable strategies for choosing the right CRM, streamlining data migration,...

In this episode, we dive into the essential strategies that small and medium businesses (SMBs) can leverage to craft and sustain a compelling growth story. Drawing inspiration from Marinoid’s insightful article, “From Vision to Victory,” we discuss how SMBs can transform their vision into actionable, effective marketing strategies that drive long-term success. Join us as we explore the key element...

For the 4th episode, I have with me a kind of mirror image of myself but with a lot more energy and zeal. Please welcome Shraddha Agrawal, founder of DigiDNA, an avid marketer, IIM grad and someone who enjoys helping companies achieve their dreams. Our experienced hosts will break down industry jargon, share success stories, and discuss common challenges faced by SMBs in their marketing endeavours...

Season 1 episode 3 on #MindfulMinutes, we are going to discuss the psychology of persuasion. In B2B marketing and sales, can persuasion techniques be used to better our conversion rates and customer satisfaction? Persuasion - is a term that has been used extensively as a control mechanism - internally and externally. Everything in demand generation or even marketing overall aims at persuading the...

Hi Everyone, Welcome back to our podcast, #MindfulMinutes - season 1 episode 2! For the 2nd episode, I have with me Amarendra Chitale, NLP Master Trainer | Coaching Psychotherapist | Founder and CEO - AgileNeuro | President-AANLP, Athlete, Cricketer, Tennis player, and above all a dear friend. I still remember when I met this freakishly tall fellow in school. Now his work is soaring new heights. W...

For the first episode, we have Kunal Shah, a Healthcare marketer, Microbiologist, Alcohol Technologist and above all a dear friend. We have worked together and brainstormed countless ideas while working together and even beyond. So, it made perfect sense to invite him and let the world know his 360 marketing degree vision.