Mind Your Business for Authors

Michael and Robin Sullivan join me to describe how they use crowdfunding as a go to market strategy for publishing.

Let's talk romance anthologies! Indie authors have collaborated on two short story anthologies. Steamy and Sweet. All heat requirements are covered for readers in two books that feature some of the publishings beloved names. In this interview Merri and Tawdra discuss the friendly rivalry that has developed in promoting the two books. They also share how the two groups went about promoting the anth...

🤜 🤛 Craig and I are at it again. In this video we review Craig's 2020 results compared to his plan. Intermixed with that review we discuss the plan for 2021 themed, "the year of reader engagement." After completing Advantage in 2020 I've been on my soapbox talking about the powerful connection you and your reader has through your characters. Other marketers would kill for this connection and aut...

Damon Courtney is on the show to discuss the latest features of BookFunnel. His company has given authors the technology to usher in a new age in audiobook marketing and direct sales. Maybe we should be calling it AudiobookFunnel from now on. If you haven’t heard, you can now deliver audiobooks via BookFunnel. All of the essential delivery tools are there for indie authors to use. The product will...

Today's guest is author Leo Petraccii. Leo got his start on Reddit and built up a fan base that he was able to convert to paying customers. Leo lays out a sound strategy to go from unpublished to five figures with low costs and building solid fans along the way.

A book index demonstrates professionalism and is an expected feature in a non-fiction book. Author Michelle Campbell-Scott shares how indies can produce an index for their works.

Laura Morelli is a hybrid author who uses her PhD in Art History to influence her fiction. Her books are set in Renaissance Italy and typically revolve around iconic art. In this episode we talk about the new book and how she used direct sales and bonus material to create deeper connections with her audience.

Cecelia Mecca discusses how the new Facebook changes are aligning to make messenger bots more powerful and create a marketplace where authors can sell within facebook.

Ricardo Fayet joins me to discuss how the Reedsy marketplace and tools can help you sell more books.

Considering applying for the economic injury disaster loan or the Payroll Protection Program? In this video I’ll explain how and why you should apply for the Payroll Protection Program. While this is part of the CARES ACT and SBA this particular forgivable loan is done through your local SBA approved bank. I’ll explain how the loan converts to grant money for small business, sole proprietors, and...

Authors, you may have heard about this disaster loan from the SBA and wondering if you qualify. You do and in the episode we discuss the PPP and EIDL basics and how you can apply for a forgivable loan to help you through these trying times.

This is the fourth part of the series discussing how to look at these uncertain times as an adventure with you as the unlikely hero.

Are you a self publisher concerned about what will happen to your business in an economic downturn? This is part two in a series focused on giving you actionable steps to make sure your business gets through any economic downturn. The facts are the facts, most business owners and self employed people are unprepared for a business upset. Rather than fret watch this video and start taking action to...

Are you a self employed author wondering what you need to do to navigate your business through the uncharted waters of COVID-19? What will determine if your business survives any economic downturn is how you plan and act. This is the first in a series of tips to help authors to prioritize action in their business to hold onto their profits and sanity.

Learn for Mal Cooper, Chris Fox, Scott Bartlett and Tom Edwards how to merchandise in new and interesting ways. This is the golden age of content creation and those who serve their fans will be rewarded with treasure and fame!

Craig Martelle shares how he orchestrates the 20 books community. You'll learn how to craft a vision and build systems that create a valuable community.

Jono Bacon, author of People Powered discusses how community is an asset for any author.

I share data from a recent launch and how power law curves and cumulative advantage play out in the market. If you want to learn more check out the Author Knowledge Project. https://courses.joesolari.com/authorknowledge

This episode covers the idea of cumulative advantage and its influence on rank and revenue.

I'll share where I plan to take my nonfiction publishing business over the next 12 months.

Part one of our quarterly review of fiction writing from Craig.

Joe and craig discuss top mistakes made at year end regarding taxes.

How to set up an author website with Caro Begin.

Author Daryl Weber discusses how to use the idea of brand fantasy as way to make a connection with your readers at an unconscious level.

Author coach Becca Syme shares her ideas about how questioning the premise and not chasing others success is the path to keeping your sanity.